VARSHA CHAUHAN

Currently leading the Branding & Communications department, responsible for managing the overall brand positioning of Zoom Insurance Brokers.

• Launched and managed BimaBuy, a retail initiative, with end-to-end campaign strategy and execution to drive lead generation.
• Managing ZoomConnect (App & Web Portal) with a focus on stakeholder management, UI/UX improvement, and user communication to enhance downloads and engagement.
• Developed and executed targeted SMS and email campaigns, improving platform adoption.
• Directed content creation across social media, sales enablement material, and client communications.
• Collaborated with design, tech, and product teams to ensure consistent brand messaging and user experience.

• Developed digital marketing strategies targeting key school decision-makers for ERP solutions.
• Executed SEO and performance campaigns, tracked ROI and KPIs, and refined targeting using CRM data.
• Launched and optimized email campaigns via Zoho; applied A/B testing to improve open and click-through rates.
• Increased social presence through LinkedIn automation and curated content calendars.

• Led a 6-member marketing team, overseeing lead generation, sales funnel optimization, and brand outreach.
• Orchestrated and promoted large-scale educational events, including international conferences at IIT Delhi and conclaves in Goa and Odisha.
• Managed digital marketing strategy, from content development to campaign execution and performance tracking.
• Built and executed Zoho-powered email campaigns and social content pipelines; generated 30–40% higher lead conversions.