VARSHA CHAUHAN
Dubai,DU
Summary
Results-driven Branding and Communications Specialist with over 6 years of experience across InsurTech, EdTech, and SaaS sectors. Currently heading the branding function at Zoom Insurance Brokers, driving end-to-end brand positioning, stakeholder engagement, and campaign execution across platforms. Skilled in managing multi-channel communication strategies, content development, UI/UX coordination, and social media growth. Strong interpersonal and team leadership capabilities, with a deep passion for innovation, creativity, and high-impact storytelling. Actively upskilling in AI tools for marketing optimization and automation.
Overview
8
8
years of professional experience
Skills
- Strategy & Brand Identity: Brand Positioning, GTM Strategy, Content Marketing & Visual Identity Management
- Lead Gen & Automation: Lead Generation via Email Marketing, A/B Testing, WhatsApp Automation, & CRM Segmentation
- Search & Content Strategy: SEO (On-page/Technical), Keyword Research, & Multi-channel Content Lifecycle
- Creative Oversight: Video Conceptualization, Social Media Graphics, & Executive Presentations (PPTs)
- Product & Growth: Digital Product Ownership (App/Web), User Acquisition, UI/UX Collaboration & Stakeholder Management
- Performance Marketing (PPC): Google Ads, Meta Ads Manager, ROI Optimization & Funnel Analytics
Work History
Branding & Communication Strategist
Zoom Insurance Brokers Pvt. Ltd.
Gurugram
02.2021 - 11.2025
- 360-Degree Brand Marketing: Led omnichannel strategy across social media, website content, and video production. Conceptualized all brand graphics and executive presentations, ensuring a high-fidelity brand identity and consistent visual storytelling.
- Digital Strategy: Lead end-to-end brand and growth strategy for multiple in-house digital products, including mobile applications and web platforms.
- Performance Marketing: Manage and optimize Google & Meta Ads to drive user acquisition and brand visibility.
- Product Growth: Achieved 45,000+ organic app downloads within 12 months through structured GTM campaigns.
- Engagement: Increased platform usage by 50% through onboarding flows, lifecycle campaigns, and AI-enhanced marketing automation (SMS & WhatsApp Campaigns).
- Leadership: Head a 5-member cross-functional team of designers and content specialists.
Digital Marketing Manager
Educore Systems
Noida
08.2020 - 10.2020
- B2B Strategy: Developed data-driven B2B digital marketing strategies for ERP products.
- Campaign Management: Owned campaign planning, execution, and optimization across SEO, paid media, and CRM-based workflows.
- Performance: Implemented A/B testing frameworks to improve email performance.
Head Sales & Marketing
Eduexcellence Educational Society
09.2017 - 08.2020
- Content Lifecycle: Conceptualized educational brochures and digital assets, ensuring a consistent brand voice across all offline and online touchpoints.
- Marketing Leadership & Content Strategy: Spearheaded the end-to-end creative roadmap, directing a team in the production of high-engagement social media graphics, optimized website content, and high-conversion WhatsApp marketing workflows to drive brand authority and lead acquisition.
- Events: Spearheaded international education conferences at IIT Delhi with 1000+ school heads from across the globe.
- Conversion: Built automated email pipelines increasing conversions by 30-40%.
Technical Toolkit
• Ads & Performance: Google Ads, Meta Ads Manager, GA4, Zoho Analytics.
• AI & Content: Gemini Pro, ChatGPT (Advanced Prompting), Canva, Notebook LLM, Claude.
• AI Automation & CRM: Make, Instantly, Apollo.io, Zoho Campaigns, Mailchimp, Salesforce, SMS & WhatsApp Campaigns, HubSpot, WATI.
• Product & Design: Figma (Collaboration), Jira.
Education
MBA -
Himalayan Garhwal University
12.2021
B-Tech - CS
SPM College
12.2017
Standard XII -
Vidya Bharati School
12.2012
Standard X -
Vidya Bharati School
12.2010
Accomplishments
- Led two international education conferences at IIT Delhi in 2018 and 2019 with over 1,000 participants
- Earned 4 interim appraisals and ₹50,000+ in event success incentives.
- Spearheaded brand repositioning and digital campaigns that contributed to 45% growth in inbound leads.
Research Experience as an Intern
- 4 months internship of Website Training Testing and Maintenance (College website) offered by Shyama Prasad Mukherji College.
- 4 months internship as a Support Engineer intern offered by Robotics and Artificial Intelligence Foundation (RAIF), Chennai, & organized a Robot Premier League in the college campus.
- 4 months internship in an E-Commerce website “Healthklock.com” as an intern responsible for maintaining the admin panel, uploading products and content writing.
- Worked as a website development trainee in an NGO named AAGAZ.
- Completed 6 weeks Industrial training with ITTM, a unit of MTNL.
Timeline
Branding & Communication Strategist
Zoom Insurance Brokers Pvt. Ltd.
02.2021 - 11.2025
Digital Marketing Manager
Educore Systems
08.2020 - 10.2020
Head Sales & Marketing
Eduexcellence Educational Society
09.2017 - 08.2020
MBA -
Himalayan Garhwal University
B-Tech - CS
SPM College
Standard XII -
Vidya Bharati School
Standard X -
Vidya Bharati School