Varshini L
Chennai
Summary
Marketing professional specializing in leadership branding, B2B content, and social media strategy for global tech clients. Managed 6–8 clients, created high-volume, insight-led content, and optimized performance through analytics. Brings a strong blend of research, creativity, and execution excellence.
Overview
2
2
years of professional experience
3
3
Certifications
Work History
Marketing Associate
toss the coin
Chennai
01.2025 - Current
- Created long-form and short-form content for US-based tech companies, including blogs, newsletters, articles, LinkedIn posts, case studies, and website content.
- Managed content across 5+ social media platforms (LinkedIn, Instagram, Facebook, Twitter/X, and YouTube), ensuring platform-specific messaging.
- Collaborated closely with designers to brainstorm creatives, video concepts, editable assets, and campaign ideas.
- Managed 6–8 leadership branding clients, creating 3 LinkedIn posts per week per client (copy and creatives) aligned with brand voice and industry positioning.
- Performed monthly analytics tracking and performance reporting, analyzing engagement, reach, and content effectiveness to refine posting strategies.
Sales Associate
Pickyourtrail
Chennai
05.2024 - 11.2024
- Generated ₹71 lakhs in revenue over seven months by closing high-value international travel bookings through consultative selling.
- Achieved monthly sales targets with five weeks of consistency, contributing to a stable revenue flow.
- Closed bookings with an average ticket size of ₹3–6 lakhs, catering to customized international travel requirements.
- Consulted customers to design personalized itineraries across Southeast Asia and island destinations, improving booking confidence and conversion quality.
- Drove repeat and referral-led bookings through strong relationship management and post-trip follow-ups.
- Coordinated closely with 3 or more cross-functional teams (pre-sales, supply, customer experience) to ensure seamless booking execution.
- Served as the primary customer point of contact, proactively resolving issues during live trips to maintain high satisfaction levels.
Education
B.Com - Marketing Management
M.O.P Vaishnav College For Women
Chennai04-2024
High School Diploma -
P S Senior Secondary School
Chennai07-2021
Skills
- Content creation
- Social media management
- Analytics reporting
- Brand positioning
- Campaign coordination
- Customer relationship management
Certification
Introduction to Marketing - University of Pennsylvania
Accomplishments
Represented the school team at the CBSE National Football Championships for four consecutive years, and emerged as CBSE National Winners in 2019.
Affiliations
Volunteer English Teacher | e-Vidyaloka (Non-Profit Organization)
Timeline
Marketing Associate
toss the coin
01.2025 - Current
Sales Associate
Pickyourtrail
05.2024 - 11.2024
B.Com - Marketing Management
M.O.P Vaishnav College For Women
High School Diploma -
P S Senior Secondary School