Varshitha Inturi

- Leading a team of five graphic designers, delivering high-quality digital design solutions across various platforms, including web banners, landing pages, emails, advertising, and event branding/marketing collateral.

- Managing internal and external branding communication, ensuring impactful design strategies that align with brand guidelines and business goals.

- Overseeing collaboration with external design agencies, guiding, and reviewing their work to maintain consistency and quality in alignment with EdgeVerve’s brand identity.

- Communicating cross-functionally with marketing, operations, product, and other teams to develop design concepts aligned with business objectives.

- Applying Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Figma/Sketch to create compelling, on-brand designs while ensuring strong typography, layout, and color theory.

- Spearheading design reviews and feedback loops, ensuring timely and accurate delivery of high-quality assets that meet stakeholders' expectations.

During my tenure, I have delivered the following projects:

• Refined the brand guidelines to ensure consistency and alignment with the company's evolving identity and market presence.
• Led the strategic planning and brainstorming process to create an innovative campaign strategy and original concepts to effectively promote EdgeVerve’s AI product platform, ensuring the messaging resonated with the target audience.
• Leveraged cutting-edge AI tools to streamline the creation of email marketing campaigns, generate visually engaging images for promotional content, and produce dynamic video materials to enhance the campaign's impact.
• Managed the creative direction and production timelines of all event collaterals for AdvantEdge, EdgeVerve's flagship event in New York, ensuring a consistent and elevated brand presence across physical and digital touchpoints, and successfully enhancing the overall attendee experience.
• Led the creation of compelling video content, along with the Brand Head, for the product marketing team to promote the launch of a new AI product platform, ensuring that all videos were aligned with brand messaging and effectively communicated key features and benefits of the product to target audiences.

• Directed the creation of new digital assets for the website, improving layout, navigation, and functionality to drive traffic.

• Created content for website blogs and social media accounts.
• Designed print collateral for the promotion of their EV charger setup.

• Produced comprehensive graphic design works including logos, icons, flyers, brochures and other visuals for print or web.
• Developed style guides for visual elements such as branding systems, typography standards, color schemes, and photography styles.

As an essential part of the Creative department, I was responsible for executing the design needs of the client by heading up the Art & Design team to provide visual design solutions.

Acted as the creative lead for the Design and Research team of seven, and independently developed strategic, on-brand breakthrough concepts from ideation to completion.

- Mentored junior designers to ensure creative output that supports the client’s brand and design strategy.

- Provided creative vision for sales/product presentations, including storyboards, concepts, and dimensional mock-ups, in adherence to timelines and budget.

- Provided graphic design solutions that are strategic, thoughtful, and elegant, to achieve maximum impact and communication goals.

During my tenure, I have delivered the following projects:

- Spearheaded the rebranding initiative (created a brand identity for the company), enhancing company imagery, which resulted in increased brand recognition and new clients.

- Worked on improving the product pitch decks for clients.

- Directed the team to create new catalog templates for different categories and brands that would resonate with the client brand’s visual identity.

- Collaborated with the client’s branding team to create visually vibrant and creative prints for their employee T-shirts and other promotional products. (Google, Coca-Cola, Norwegian Cruise Lines)

- Curated a thoughtful selection of employee gifts for Mount Sinai and Carnival Cruise Lines. Developed interactive product packages that align with the brand values and enhance the user experience.

- Led quarterly workshops on design, increasing team productivity by 25%.

Served as a primary designer for branding, including but not limited to logo design, brand collaterals (business card, letterhead, and envelope), product photography, website design, and occasional mailers, etc.

Branding:

- Ideated, designed, and rebranded the company’s digital touchpoints.

- Designed the brand logo, brand collaterals, color schemes, and fonts that set the tone for the brand.

- Managed product portfolio and social media content.

Product Development:

- Provided end-to-end support for design development, costing, negotiation, sourcing, merchandising, and logistics.

Client Handling:

Handled orders for international brands across Europe and the USA.

- Collaborated with onshore designers for trend research and design.

- Assisted the designer with all functions related to developing new product ideas for each season’s collection, and ensured a smooth transition from the ideation stage to production (including sampling, fabric orders, production, and troubleshooting).

- Involved in product photoshoots in a studio setup with models to shoot the season’s collection for social media and e-commerce.