Varshitha Kotapati
Bengaluru
Overview
3
3
years of professional experience
Work History
Marketing Automation Associate
Stripe Technology India Pvt Ltd
Bengaluru
04.2025 - Current
- Managed and executed end-to-end marketing automation campaigns using platforms like Marketo and Knak.
- Ensured GDPR and CAN-SPAM compliance across all email marketing activities.
- Segmented and maintained marketing contact lists based on behavioral, demographic, and firmographic data to enhance targeting accuracy.
- Develop and publish customer-facing content using Contentful, supporting demand generation, lifecycle marketing, and SEO initiatives.
Operations Associate
Stripe Technology India Pvt. Ltd.
Bengaluru
07.2023 - 03.2025
- Led the PSO Foundations training, integrating real-world case studies to boost the new cohort’s learning experience.
- Conducted a focused session for PSO managers on Building Business Acumen, significantly enhancing their leadership and strategic capabilities.
- Proposed and implemented an automated Jira creation process directly from the Case Studio, improving accessibility and user engagement.
Operations Intern
Appsdeployer Tech Services & Solutions
Remote
08.2022 - 02.2023
- Tech Services and Solutions provider, focusing on apps and technology
- Developed information architectures and application workflows for 3+ applications
- Developed user stories for 2 applications: Wenestor and RockPros USA
- Worked on essential improvements in the apps
Education
BBA - Finance and International Business
Christ (Deemed to be University)
Bengaluru06.2023
Pre-University Course -
Sri Chaitanya Educational Institutions
Vijayawada05.2020
High School Diploma -
Saibaba Central School
Ongole05-2018
Skills
- Marketing automation
- Email marketing
- Content management
- User experience
- Campaign analysis
- Training and mentorship
Awards
SDC Excellence Award - Q4 2023 SDC Excellence Award - Q1 2024
Projects
Project Phoenix: Standardized the training framework for Operations Associates (OAs), Specialists, and T2C within Product Support Operations (PSO).
Assembled: Program managed the Assembled tool, customizing it for business needs, launching it across PSO, and driving adoption for improved workforce forecasting.
Jira Automation: Improved tool adoption and expanded support to 33 Jira boards, enhancing efficiency and reducing case handling time.
Commerce 360 Pricing Initiative: Helped integrate pricing-related queries into a unified tool for better accessibility - go/fet.
Timeline
Marketing Automation Associate
Stripe Technology India Pvt Ltd
04.2025 - Current
Operations Associate
Stripe Technology India Pvt. Ltd.
07.2023 - 03.2025
Operations Intern
Appsdeployer Tech Services & Solutions
08.2022 - 02.2023
BBA - Finance and International Business
Christ (Deemed to be University)
Pre-University Course -
Sri Chaitanya Educational Institutions
High School Diploma -
Saibaba Central School
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