Vartika Bakshi

Executing wide range of roles from business development, content creation across platforms including websites, influencer marketing, optimising brands social media presence, managing the social media team, creating content calendars, campaign ideas, and overall brand strategy.

ACHIEVMENTS

• Acquired Reliance as a client for website development
  
• Increased Liberty lifestyle sales and brand awareness through implementing Influencer marketing campaigns
  
• Digital and social media audits leading to improvement in brands online presence
  
• Worked on Pitch Presentations for clients like Chili's, Stonex, Liberty Lifestyle, Whistlers, KR Mangalam Schools, Hands Carpets and many such reputed brands.
  
• Use of Online tools like Sprout social, Rival IQ to generate reports helping brands to retarget and optimize digital presence.

Created a-lot of content in the form of blogs on Fashion, Travel and Styling. Also hosted my own website and did organic Facebook and Instagram marketing from start to finish for my own fashion page called, Keep It Simple Silly

ACHIEVMENTS

• Started my own Instagram Page and made it reach a 11K followers organically
• Managed and Trained two interns for my brand
• Planed, strategized and executed around 50 shoots, keeping trends and target audience in focus
• Made a website on Wix, and hosted it with regular posting and email marketing to subscribers.
• Interaction and Collaborated with multiple brands keeping brand voice and identity intact. Brands like Herbal Essence, American Eagle, Lifestyle stores, Kevin Murphy, Matt Look Cosmetics, Popxo India, Pee safe India, etc.
• Got Featured in an online magazine, IDIVA, for a concept and story shoot around eating disorders.

Created wide range of campaigns across different channels and handled a number of clients social media presence with an active increase in the followers and engagement.

ACHIVEMENTS

• Handled the content calendars, content creation by guiding designers, execution and one on one interaction with over 15 clients at one time.
• Managed Instagram, Facebook and Twitter of a Celebrity profile by being constantly in touch with her team and meeting all the deadlines.
• Set up Ad campaigns on Facebook and Instagram with set budgets and monthly report analysis.
• Successful Influencer marketing
• Planned and actively executed Photoshoots, Video shoots for some of our clients.

Manged the overall social media handles and monthly updating of the website

ACHIVEMENTS:

• Website Creation on wix, https://www.pmconsulting.in/
• Managing and optimization of companies LinkedIn,Facebook, Instagram and Youtube Channels.
• Email Marketing
• Creating regular motivational blogs and content for the website

• Founded a company called "Sui Dhaga" which aimed at providing employment to Village Women around the Manger area.
• Sold the handicraft through facebook marketing online and through exhibition offline.