Summary
Overview
Work History
Education
Skills
Timeline
Generic

VARTIKA PANDEY

Marketing

Summary

Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.

Overview

3
3
years of professional experience
5
5
years of post-secondary education

Work History

Business Development and Social Media Manager

Digitryx
04.2024 - Current
  • Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
  • Supervised online and offline ad campaigns, reporting on results.
  • Spearheaded cross-functional teams in the planning, execution, and evaluation of integrated marketing campaigns.
  • Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
  • Prepared RFP and RFQ responses for new business pitches and presentations.
  • Collaborated with creative teams to produce engaging content tailored to target demographics.
  • Designed and implemented social media strategies to align with business goals.
  • Developed relationships with influencers to grow reach of company and create wider visibility.

Marketing Executive

Stellar Concepts Pvt Ltd
02.2022 - 03.2024
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters
  • Engaged, informed and supported staff on media and marketing outcomes
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance
  • Identified industry benchmarks to measure success of key digital strategy areas
  • Maintained reporting and developed actionable insights to continually improve branding efforts
  • Collaborated with developers, advertisers and production managers to market products and services
  • Analyzed consumer usage patterns to identify trends and target key demographics.

Marketing Intern

Digitryx
07.2021 - 06.2022
  • Helped with planning and hosting of marketing events
  • Collaborated with team members to help expand marketing channels
  • Contributed to mock-ups, email campaigns, and social media content
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
  • Performed office administrative duties to enhance team cohesiveness
  • Shadowed meetings and observed marketing director to grow professional experience
  • Tracked key performance indicators to measure success of campaigns
  • Managed campaigns for various clients that consistently exceeded sales goals
  • Wrote engaging and successful marketing, advertising, and website copy.

Education

High School Diploma -

St. Basil's School
03.2015 - 05.2016

Intermediate: Commerce - undefined

St.Basil's School
03.2017 - 05.2018

Bachelor of Commerce: Accounting and Business Management - undefined

Islamia College of Commerce
08.2018 - 05.2021

Skills

    Marketing plan development social media

    Social media expert Strategic thinker Publishing expertise Case studies Marketing plans Research

    Campaign management Special events planning Promotions

  • Market Research
  • Brand Management
  • Content Development
  • Influencer Marketing
  • Facebook, Instagram, LinkedIn
  • Influencer Collaboration
  • Brand Promotion
  • Social Media
  • Social Media Copywriting
  • Content scheduling
  • Campaign Management
  • Brand Awareness
  • Community Engagement
  • Attention to Detail
  • Content Strategy
  • Event Management
  • Online presence monitoring

Timeline

Business Development and Social Media Manager

Digitryx
04.2024 - Current

Marketing Executive

Stellar Concepts Pvt Ltd
02.2022 - 03.2024

Marketing Intern

Digitryx
07.2021 - 06.2022

Bachelor of Commerce: Accounting and Business Management - undefined

Islamia College of Commerce
08.2018 - 05.2021

Intermediate: Commerce - undefined

St.Basil's School
03.2017 - 05.2018

High School Diploma -

St. Basil's School
03.2015 - 05.2016
VARTIKA PANDEYMarketing