VARTIKA PANDEY
Marketing
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Business Development and Social Media Manager
Digitryx
04.2024 - Current
- Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
- Supervised online and offline ad campaigns, reporting on results.
- Spearheaded cross-functional teams in the planning, execution, and evaluation of integrated marketing campaigns.
- Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Collaborated with creative teams to produce engaging content tailored to target demographics.
- Designed and implemented social media strategies to align with business goals.
- Developed relationships with influencers to grow reach of company and create wider visibility.
Marketing Executive
Stellar Concepts Pvt Ltd
02.2022 - 03.2024
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters
- Engaged, informed and supported staff on media and marketing outcomes
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance
- Identified industry benchmarks to measure success of key digital strategy areas
- Maintained reporting and developed actionable insights to continually improve branding efforts
- Collaborated with developers, advertisers and production managers to market products and services
- Analyzed consumer usage patterns to identify trends and target key demographics.
Marketing Intern
Digitryx
07.2021 - 06.2022
- Helped with planning and hosting of marketing events
- Collaborated with team members to help expand marketing channels
- Contributed to mock-ups, email campaigns, and social media content
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
- Performed office administrative duties to enhance team cohesiveness
- Shadowed meetings and observed marketing director to grow professional experience
- Tracked key performance indicators to measure success of campaigns
- Managed campaigns for various clients that consistently exceeded sales goals
- Wrote engaging and successful marketing, advertising, and website copy.
Education
High School Diploma -
St. Basil's School
03.2015 - 05.2016
Intermediate: Commerce - undefined
St.Basil's School
03.2017 - 05.2018
Bachelor of Commerce: Accounting and Business Management - undefined
Islamia College of Commerce
08.2018 - 05.2021
Skills
- Market Research
- Brand Management
- Content Development
- Influencer Marketing
- Facebook, Instagram, LinkedIn
- Influencer Collaboration
- Brand Promotion
Marketing plan development social media
Social media expert Strategic thinker Publishing expertise Case studies Marketing plans Research
Campaign management Special events planning Promotions
- Social Media
- Social Media Copywriting
- Content scheduling
- Campaign Management
- Brand Awareness
- Community Engagement
- Attention to Detail
- Content Strategy
- Event Management
- Online presence monitoring
Timeline
Business Development and Social Media Manager
Digitryx
04.2024 - Current
Marketing Executive
Stellar Concepts Pvt Ltd
02.2022 - 03.2024
Marketing Intern
Digitryx
07.2021 - 06.2022
Bachelor of Commerce: Accounting and Business Management - undefined
Islamia College of Commerce
08.2018 - 05.2021
Intermediate: Commerce - undefined
St.Basil's School
03.2017 - 05.2018
High School Diploma -
St. Basil's School
03.2015 - 05.2016