Vartika Pareek
Bengaluru
Summary
Hardworking & Versatile MBA graduate with 3.5+ years of professional experience in Consulting, Project Management & Brand Marketing. As a marketing professional with a passion for building authentic connections and driving results, I bring a unique blend of strategic thinking and creative energy to every project I tackle.
Overview
5
5
years of professional experience
1
1
Certification
Work History
E-Commerce Product Manager
Thoucentric, Hindustan Unilever Limited
2022.06 - Current
- Worked on 20+ brands- Pond's, Lakmé, TRESemmé, Indulekha, Dove, Liquid I.V., Simple, LBP, Novology, Horlicks, Surf, etc.
- Executing the launch of brand DTCs by ensuring that the website meets the needs of its users and achieves its business objectives
- Created a roadmap that outlines the website's development and delivery timelines
- Working with various brands and partners to deliver their tech and analytics requirements across DTC websites, social channels, and marketplace business
- Identifying, project management, product strategy, designing and development supervision with post-launch strategies for tech enablements like gamification, metaverse, AI stylist, Skin Analyser, VTO, etc by analysing market trends and the digital ambitions of various brands.
- Helped in designing marketing dashboards for effective analysis on all FMCG brands and Market Trends by analysing various Branding and Performance Techniques
- Developed a gamification module that increased website sign-ups by 40%
- Integrated marketing automation and analytics tools, boosting retention rate by 30% and delivering personalized experiences
- Optimized brand's DTC website with reach of 10M users/month, boosting engagement and sales
- Managed Activation campaigns and Product Launches generating INR 80M+ in sales.
BRAND PARTNERSHIP
Mobile Premier League
2021.10 - 2022.05
- Managing partnerships’ projects to increase leads and customers through barter or invested promotional offers with brands.
- Worked on a variety of projects involving partnerships with brands to promote gamifications, leagues, super-sales, etc.
- Execute growth strategies and tournament influencer campaigns with brand partnerships for various games in MPL.
- Executing Market analysis and partnerships with multiple Fin-tech, Apparel & Shoes, Delivery Apps, etc.
- Influencer marketing campaign for MPL becoming the jersey sponsors for the Indian Cricket Men’s team in 2021-22 on Burj Khalifa & various types of influencers like Nano, Micro, Macro, Mega.
DIGITAL MARKETING
ANS Commerce- Bestseller, Major Brands, etc.
2019.05 - 2020.06
- Worked on 15+ brands- Jack & Jones, Vero Moda, ONLY, Bath & Body Works, ALDO, Celio, Dermafique, Century Ply, Being Human, etc.
- Undertook Digital Marketing Actions for E-Commerce Brands on Digital Channels such as Google Ad-words, Facebook/Instagram, Snapchat, and other Ad Managers
- Provided Market Research, Campaign Results & Consumer Trends though Google Analytics
- Identified and Executed Improvements for actions, processes & lead generation
- Designing GTM strategy and Affiliate market for clients
- Delivered effective analysis on Competitors and Market Trends through various Branding and Performance Techniques.
SOCIAL MEDIA MANAGER
Fyndhere Services Pvt. Ltd.
- Identify the most adequate strategy of utilising social media to build the brand
- Handled all the social media platforms of the Brand and approved all the brand creatives and social media posters
- Create social media Calendar of the Brand and write effective blogs
- Increase the organic reach of the brand through effective SEO tools.
Education
MBA -
Symbiosis Institute of Business Management
Bengaluru01.2022
BBA -
Symbiosis Centre For Management Studies
Noida01.2019
Skills
- Project Management
- Business Consulting
- Google/Adobe Analytics
- Brand Marketing
- Influencer Marketing
- Performance Marketing
- Product Development
- Social Media Marketing
- Marketing Strategies
- Digital Marketing Strategy
Affiliations
3.5+ years of work experience
Certification
- CA Level 1-CPT Cleared, ICAI Institute, 2016
- LEAN SIX SIGMA- Green Belt, KPMG, 2017
Industry Experience
- E-Commerce
- FMCG
- Premium Beauty
- Beauty & Personal Care
- Wellbeing & Nutrition
- Hair Care
- Home Care
- Online Gaming
Timeline
E-Commerce Product Manager
Thoucentric, Hindustan Unilever Limited
2022.06 - Current
BRAND PARTNERSHIP
Mobile Premier League
2021.10 - 2022.05
DIGITAL MARKETING
ANS Commerce- Bestseller, Major Brands, etc.
2019.05 - 2020.06
SOCIAL MEDIA MANAGER
Fyndhere Services Pvt. Ltd.
MBA -
Symbiosis Institute of Business Management
BBA -
Symbiosis Centre For Management Studies
- CA Level 1-CPT Cleared, ICAI Institute, 2016
- LEAN SIX SIGMA- Green Belt, KPMG, 2017
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