Summary
Overview
Work History
Education
Skills
Websites
Certification
Extracurricular Activities
Personal Information
Accomplishments
Affiliations
Timeline
Generic
Vartika Sharma

Vartika Sharma

Pune

Summary

Analytical and strategic project leader with a track record of delivering impactful outcomes through data-driven decision-making and effective team collaboration. Skilled in breaking down complex problems, aligning stakeholders, and driving projects to completion with clarity and focus

Overview

6
6
years of professional experience
1
1
Certification

Work History

Project Leader, Consumer Products

Bain & Company
Gurugram
08.2022 - Current
  • Worked with top global FMCG & FMCD firms to develop winning strategies across brand value chains by working on brand strategies, revenue growth management, COGS optimization, etc.
  • Executed cross-penetration analysis, sentiment analysis, and survey analysis utilizing tools such as Tableau, Excel, and Netbase alongside industry literary research to formulate sustainable brand strategies including pricing, distribution, GTM, and consumer needs analyses
  • Developed strategy to ensure top line growth for one of top 10 cereal companies by reallocating around 80% of volume from long tail SKUs to priority areas, concentrating on a simplified product range
  • Delivered growth-oriented solutions for brand acceleration through identifying 'where to play' & 'how to win' opportunities for a niche pet food company across 5+ channels.
  • Executed comprehensive digital sentiment and competitor analysis for a leading dairy brand, providing actionable insights to refine digital campaign messaging and improve share of voice.
  • Built an automated leave-behind tool on Tableau for identification of category drivers for a leading Beauty & Cosmetics retainer brand, thus representing an efficiency improvement of 50%.
  • Led the design and development of an internal IP to integrate shopper and consumer journey insights, enabling CPGs to make informed marketing and product placement decisions.
  • Led a team of analysts and associates while owning work planning, problem solving, hypothesis generation, research and insight generation.

Senior Applied Data Scientist

dunnhumby
01.2020 - 07.2022
  • Analyzed the short-term and long-term impact of one of the newer placements on the site in collaboration with multiple stakeholders, using A/B testing. This led to an increment in supplier engagement by 65%.
  • Developed an end-to-end media planning tool for a big supplier with comprehensive knowledge of product purchase, search trends and overall traffic on the site across devices. This tool helped in securing an incremental investment of 20K GBP monthly.
  • Clarified ad-hoc business questions by shifting large volumes of transactional and web data.
  • Applied clustering algorithms (K-means) to create audience segments for targeted marketing, supporting the design of personalized media campaigns across multiple platforms.
  • Created ~100 audiences for personalized marketing campaigns via Google Ad Manager by leveraging classification models.
  • Developed a benchmarking tool which provided suppliers with an overall view of the campaign’s performance and different strategic placements for better media planning.
  • Built a share-of-brand-based engagement model to identify high-value customer segments, supporting CRM and campaign targeting strategies.
  • Deployed Adobe Omniture suite extensively to create various personalized dashboards that helped the stakeholders monitor online shopping behavior.
  • Used PySpark on a daily basis to extract, clean and analyze customer behavior data across segments.
  • Worked on a case study to understand the gaps and opportunities for one of the bigger suppliers. This case study was recognized by different market leaders and won the in-house competition.

Adani Ports
Ahmedabad
04.2019 - 06.2019
  • Identified different key performance indicators relevant for quick port analysis till HOD level of hierarchy by interacting with multiple stakeholders at all levels- Implemented the visualization on Power BI.

Education

PGDM - Big Data Analytics

Goa Institute of Management
01.2020

B.Tech. - Computer Science

Mody University
01.2018

Skills

  • Brand strategy
  • Consumer insights
  • MS Excel
  • Tableau
  • Power Point
  • Regression
  • Clustering
  • Python
  • MySQL
  • Google Ad Manager

Certification

  • Certified in Retail Marketing Strategy, 2025
  • Certified in Digital Marketing Tools: Marketing Campaign, 2025
  • CP Spotlight Award, 2023, Recognition for outstanding performance at Bain & Company.
  • Certified in People Analytics, 2019, Coursera (University of Pennsylvania)

Extracurricular Activities

Integral member of the fun team, 2023, Planned multiple activities for ~80+ colleagues. Led cross-departmental offsite planning committee, 2023, Coordinated efforts to organize team-building events. Member of Senior Core Committee of a cultural society, 2019-2020 Distinction in choir music, 2018, Trinity College London Management head of Dance and Fashion Modelling society, 2017-2018

Personal Information

  • Age: 28
  • Gender: Female

Accomplishments

  • Received CP Spotlight Award in recognition of outstanding performance and valuable contribution to the department, Bain & Company, 2023

Affiliations

· Served as an integral member of the fun team, planning multiple activities for ~80+ colleagues, 2023

· Led the initiatives of cross-departmental offsite planning committee, coordinating efforts to organize comprehensive team-building events, 2023

Timeline

Project Leader, Consumer Products

Bain & Company
08.2022 - Current

Senior Applied Data Scientist

dunnhumby
01.2020 - 07.2022

Adani Ports
04.2019 - 06.2019

PGDM - Big Data Analytics

Goa Institute of Management

B.Tech. - Computer Science

Mody University

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Vartika Sharma