

- Acted as the Salesforce Product Owner, managing the backlog and sprint cycles in JIRA, and maintaining requirement documentation in Confluence.
- Designed and implemented Salesforce CRM enhancements (Sales Cloud, Service Cloud, CPQ) that automated manual workflows, reducing turnaround time by 30%.
- Facilitated requirement workshops with business and technical teams to translate needs into user stories and acceptance criteria.
- Oversaw integrations with third-party systems, ensuring data accuracy, compliance, and a seamless user experience.
- Monitored progress and performance through Salesforce reports and dashboards, driving data-based product decisions.
- Championed Agile adoption by leading sprint reviews, retrospectives, and continuous process improvement initiatives.
- Led end-to-end delivery of new digital payment and credit management modules, boosting merchant transaction frequency by 28%.
- Defined and maintained a product roadmap aligned with the company vision; tracked milestones and sprint progress using JIRA and Confluence.
- Collaborated with engineering, design, and data teams to translate customer pain points into actionable product features.
- Managed product backlog prioritization, balancing business goals, user needs, and technical feasibility.
- Coordinated daily stand-ups, sprint planning, retrospectives, and ensuring Agile principles and delivery consistency.
- Partnered with marketing, sales, and operations to launch and monitor features, using Mixpanel and internal dashboards for post-release analytics.
- Implemented feedback loops from key stakeholders to enhance UX, and ensure continuous product improvement.
Product vision and roadmap planning