Varun Arora
Ghaziabad
Summary
A lifelong learner and results-driven professional with over a decade of experience in the media and entertainment industry. My expertise spans copyright licensing, music synchronization, distribution, music publishing, operations, digital media, and performance marketing. I’m passionate about leveraging technology and innovative strategies to overcome challenges and fuel business growth.
Throughout my career, I’ve had the opportunity to collaborate and build strong partnerships across diverse sectors, driving business strategies and successfully generating new opportunities . Whether it’s managing content rights, orchestrating sync deals, or enhancing digital media strategies, always bring a creative and analytical approach to everything I do.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Assistant Vice President - Digital
T-Series (Super Cassettes Ind. Pvt. Ltd.)
New Delhi
10.2014 - Current
- Managed end-to-end content licensing agreements with global music platforms, ensuring proper usage rights and maximizing monetization opportunities for the catalog.
- Cultivated strong relationships with clients, including DSP's, advertising agencies and production companies, driving long-term collaboration and repeat business.
- Negotiated and secured music sync deals across film, TV, commercials, and digital media, increasing revenue year over year through strategic partnerships.
- Acted as a key liaison between licensee and legal teams to streamline the licensing process and resolve complex contract negotiations.
- Negotiated music publishing contracts, oversaw the administration of publishing rights, ensuring accurate royalty collections, registrations, and compliance with copyright regulations.
- Led content acquisition efforts in Indian regional languages from the year 2014 until 2019, identifying artists and their catalogs and negotiating favorable terms to expand the company's music catalog.
- Developed and executed strategies for publishing administration, managing copyright registrations, and ensuring accurate royalty distributions for clients.
- Managed both creative and technical aspects of the company's YouTube and Facebook account, including channel growth, Content Management System, Copyright Disputes, Editorial, Channel Branding, Analytics, etc.
Associate Manager – Creative & Digital, International Distribution & Syndication, Studios
The Walt Disney
03.2014 - 09.2014
- Monetization & Promotion for Films through Digital Activations
- Creative production of movie based content – Behind The Scenes Making
- Digital Media Planning for movie projects
- Developing new marketing strategies, tactics to drive traffic on YouTube channels and Social Media Properties
- Creating post & maintaining hygiene of Facebook & Twitter accounts
- Driving Social Media Campaigns & analyzing ROI
- YouTube Talent Management and CMS, Channel Management
- Quarterly Revenue Reports
- Trend Analysis and Research on Content consumption patterns
Manager- Digital Content & Promotions
T-Series (Super Cassettes Ind. Ltd.)
01.2011 - 02.2014
- Managing proper implementation of Digital Rights for Content
- Managing Asia’s biggest YouTube Channel of T-Series comprising - Bollywood, Punjabi, Regional, Bhojpuri, Bhakti, Shabad & Pop
- Developing new marketing strategies, tactics to drive traffic on T-Series YouTube channels and Social Media Properties
- Driving Social Media Campaigns & analyzing ROI
- Responsible to create interactive content for users and devising theme based music playlist
- Managing CMS of YouTube channels
- Responsible for all operational work for YouTube, Content deliverables, Channel management, CMS and promotion of movie on internet based platforms
- Media buying and managing online video/Display campaigns for T-Series
- Interacting with Digital Clients & handling operational work like content processing, project promotion & content dispersal etc
- Preparing MOM/quarterly reports and insights of all YT channels and providing feedback to team to improvise and attain set goals
- Part of SMO team and responsible for interaction & activities on official FB and Twitter pages
- Public relation and client relationship management
- Promotional & Programming on content partner sides
- Started T-Series YouTube channels from Scratch to Biggest Channels in Asia
- Member of key negotiations in renewing the annual contract with YouTube (Google)
- Conceptualized and managed “Aashiqui 2” Star Hunt contest (A global talent hunt) in association with YouTube and “Tum Hi Ho” singing contest
- Introduction of new artist from London on board of T-Series
- Created Aashiqui 2 Valentine video (2014) which got half a million views in a week on YouTube
- Created Singer’s Fan Club on YouTube, doing cover versions of T-Series Content
- Received first promotion after 7 months of joining in T-Series
Online Marketing Analyst
Fareportal Inc.
04.2010 - 01.2011
- Worked for US market Travel web portals (Cheapoair.com, Onetravel.com, Cheapostay.com, Tripmama.com, Travelspot.us)
- Analyzed website traffic data to identify trends in user behavior and optimize online campaigns.
- Created comprehensive reports on campaign performance metrics for senior management review.
- Assisted in the development of promotional materials such as brochures, flyers, newsletters.
- Analyzed sales data to understand product performance and identify areas for improvement.
Education
B.sc -
CCS University
01.2007
12th -
D.A.V. Public School
Sahibabad01.2004
Certified professional - Music Business
Berklee College Of Music
PGDM - Marketing & International Business
Ajay Kumar Garg Institute of Management
GhaziabadSkills
- Content Licensing
- Music Publishing
- Marketing Strategy
- Client Relationship
- Audience Development
- Media Planning
- Content Management
- Music Marketing
- Google Adwords (Video)
- Content Acquisition
- Advertising Strategies
- Social Media Management
- Project Management
- Strategic Planning
Languages
Hindi
First Language
English
Beginner
A1
Punjabi
Beginner
A1
Certification
- Music Business Certification from Berklee College Of Music
- YouTube Music Certification
Accomplishments
- Conceptualized and managed “Aashiqui 2” Star Hunt contest (A global talent hunt) in association with YouTube
- Introduced and signed new artist from London on the artist roaster of T-Series
- Spearheaded several marketing campaigns across DSP's
- Drove significant revenue growth by securing high-value sync licensing deals
References
References available upon request.
Timeline
Assistant Vice President - Digital
T-Series (Super Cassettes Ind. Pvt. Ltd.)
10.2014 - Current
Associate Manager – Creative & Digital, International Distribution & Syndication, Studios
The Walt Disney
03.2014 - 09.2014
Manager- Digital Content & Promotions
T-Series (Super Cassettes Ind. Ltd.)
01.2011 - 02.2014
Online Marketing Analyst
Fareportal Inc.
04.2010 - 01.2011
B.sc -
CCS University
12th -
D.A.V. Public School
Certified professional - Music Business
Berklee College Of Music
PGDM - Marketing & International Business
Ajay Kumar Garg Institute of Management
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