Varun Arora
Assistant General Manager- Brand Strategy & Media
Mumbai,Maharashtra
Summary
Accomplished professional with over 11 years of experience in Brand/Marketing Management seeking senior-level roles in a reputable organization. Deep understanding of the marketing mix - product, price, promotion, and place - to drive marketing objectives and facilitate strategic decision-making. Recognized Thought Leader in leveraging data-driven targeting and social platforms to establish emotional connections between brands and consumers. Proficient in developing innovative marketing strategies to enhance marketplace presence, drive revenue growth, and foster brand loyalty.
Overview
12
12
years of professional experience
6031
6031
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Assistant General Manager- Brand Strategy & Media
JSW Steel
Mumbai
10.2022 - Current
- Leading the creation of an Integrated Brand Strategy for JSW Steel, elevating brand positioning and ensuring consistent identity across various touchpoints.
- Crafting Multimedia strategies for the Master brand.
- Managed digital marketing for the brand. End-to-end management of Social Media, Content strategy, Media, Partnerships, SEO & SEM for websites.
- Guiding brand-focused research efforts including yearly brand tracking and consumer studies.
- Providing thorough representation of brand endeavors at industry forums and creative award ceremonies.
- Producing comprehensive presentations for marketing initiatives in monthly, quarterly, and annual business reviews with senior stakeholders, including the Board of Directors.
Senior Brand Manager
VIP Industries Limited
Mumbai
07.2013 - 08.2021
- Progressed from Management trainee to Senior Brand Manager within Sales & Marketing, gaining diverse experience across all aspects of the function.
- Augmented Brand Management of Mother brand, with annual revenues of INR 500 Cr+.
- Drove a brand revitalization effort, encompassing logo, identity, and positioning, leading to industry beating growth across verticals.
- Increasing brand revenue from INR 250 Cr to INR 500+ Cr over a period of 3 years.
- Category development- Launched backpacks, office travel category & personal travel protection category for the brand, taking their contribution to 20% of revenues over a period of 4 years.
- Complete ownership of New Product development & Product lifecycle management, contribution of new products to overall sales increased from 5% to 10% in 4 years.
- Channel development- Maximizing returns for the brand in new and hyper growth channels of Modern Trade & E-commerce, Share of business from these channels increased from 5% to 30% in 4 years.
Education
Master of Business Administration -
Symbiosis Institute of Business Management (SIBM)
Pune, India01.2013
Bachelor of Science (Food Science) Honors -
Royal Melbourne Institute of Technology
Melbourne01.2009
Bachelor of Science (Consumer Science) -
Royal Melbourne Institute of Technology
Melbourne2008
Skills
Strategic brand management
Campaign strategy development
Product design and development
Consumer insights research
Strategic media planning
Product design and development
Certification
Digital Marketing & Analytics, Indian School of Business, Hyderabad, 2022
Timeline
Assistant General Manager- Brand Strategy & Media
JSW Steel
10.2022 - Current
Senior Brand Manager
VIP Industries Limited
07.2013 - 08.2021
Master of Business Administration -
Symbiosis Institute of Business Management (SIBM)
Bachelor of Science (Food Science) Honors -
Royal Melbourne Institute of Technology
Bachelor of Science (Consumer Science) -
Royal Melbourne Institute of Technology
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