Reading, Technology, Cycling, Music
Varun Badhwar
Digital Sales Professional
Summary
Ambitious & Focused Sales leader recognized for exceptional leadership skills and for exceeding sales goals. Excellent communicator and key contributor to maximizing Revenues and building long-term client relationships. Capable of capitalizing on new business opportunities and expanding existing accounts in challenging sales environment. Excellent organizational and collaborative skills, Rich experience across Startups, Publishing Houses dealing with Corporate Brands, Luxury brands, and International businesses.
Instrumental in increasing sales by multi-folds and growing top-line & bottom-line profitability, highly skilled in delivering sustained business growth in highly-competitive markets. Expertise in building & leading high performance sales teams towards accomplishment of common goals.
Overview
16
16
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
AGM - Vertical Lead for Consumer Internet & Health
Paytm Ads
Delhi
03.2022 - Current
- Heading the Health, Homes + Kitchn and Consumer Internet categories Nationally for Paytm Ads, Enterprise Sales Specialist. Performance Marketing, Scratch Cards, Affiliates, OTT, DSP, Programmatic, DV360
- Proven successful working within tight deadlines and fast-paced atmosphere.
- Develop and implement performance improvement strategies and plans to promote continuous improvement in delivery & business.
- Manage team of employees, overseeing hiring, training and professional growth of employees.
- Resolved problems, improved operations and provided exceptional service.
National Head - Brand Sales - Fashion
Magicpin
Gurugram
01.2021 - 03.2022
- Handling fashion brands Nationally and helping them scale their Topline and drive ROI on their marketing spends by leveraging levers of magicpins model of local discovery
- Manage campaign of clients across magicpins display inventory
- Vouchers business and P & L of the Fashion business
- Alliances & Partnerships in Fashion space and leading event activations
Co-Founder and Director - Sales & Marketing
Sawai
Gurugram
02.2020 - 11.2020
- Get Partners to use Sàwai as Point of Sales, Payment System and/or Advertising Partner
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Negotiate competitive and attractive terms and conditions for the use of the platform and allow Sàwai to setup the properties on OTAs
Chief Manager
Bennet Coleman & Co. Ltd
Delhi
09.2015 - 02.2020
- Handled business across Times Group Assets Print, Digital and OOH
- Celebrity Influencer Activations - Worked exclusively for Luxury / Premium brands
- Handle OOH business for International, Luxury and Lifestyle Brands
- Executed Advertorial Photo shoots, In-Store activations and exclusive events sponsorships with Celebrities / store openings
- Handle International Sales – Dealing with brands directly and manage International representatives
Senior Manager
HT Media Private Ltd
Gurugram
07.2014 - 09.2015
- Part of the International Business team, handled International Business for Real Estate, FMCG, Consumer Durables, IT categories, Luxury for Hindustan Times, Hindustantimes.com, HT City (Supplement), Hindi Hindustan & Mint – the Business Daily, Livemint.com
Advertising Manager
Condenast India Pvt. Ltd
New Delhi
03.2012 - 07.2014
- Worked on GQ and GQIndia.com, worked with the best brands in the industry & got relevant exposure from Premium and High-end Brands on Print, Events & Digital platforms
- Worked on Event Activations & Sponsorships; GQ Men of the Year Awards, GQ Best dressed, GQ Gentlemen’s Club & many more.
Deputy Account Manager
World Wide Media
Noida, UP
08.2008 - 03.2012
- Worked on various categories across Publications; Femina, Filmfare, Hello, Grazia, BBC Good Homes, Lonely Planet, Top Gear etc and Websites Femina.in & Filmfare.com
Assistant Manager
Strategic Publishing Media Ltd
Mumbai & Delhi
10.2006 - 08.2008
- Sales and Marketing for Stylekandy.com, an off Shoot of Exchange4media, was responsible to scale digital Business and new changes, innovations, and creating an enhanced image for Stylekandy.com
Education
Post Graduate Diploma - Digital Marketing Strategy
Wharton Online
Philadelphia, PA 05.2020 - 07.2021
Executive Program - Sales And Marketing
IIM
Calcutta 06.2008 - 07.2009
B. Com - Commerce
S.G.T.B Khalsa College, Delhi
Delhi University 05.2002 - 06.2005
High School -
DAV Dayanand Vihar
Delhi 04.1999 - 06.2002
Skills
Sales processes
Interests
Timeline
AGM - Vertical Lead for Consumer Internet & Health
Paytm Ads
03.2022 - Current
National Head - Brand Sales - Fashion
Magicpin
01.2021 - 03.2022
Post Graduate Diploma - Digital Marketing Strategy
Wharton Online
05.2020 - 07.2021
Co-Founder and Director - Sales & Marketing
Sawai
02.2020 - 11.2020
Chief Manager
Bennet Coleman & Co. Ltd
09.2015 - 02.2020
Senior Manager
HT Media Private Ltd
07.2014 - 09.2015
Advertising Manager
Condenast India Pvt. Ltd
03.2012 - 07.2014
Deputy Account Manager
World Wide Media
08.2008 - 03.2012
Executive Program - Sales And Marketing
IIM
06.2008 - 07.2009
Assistant Manager
Strategic Publishing Media Ltd
10.2006 - 08.2008
B. Com - Commerce
S.G.T.B Khalsa College, Delhi
05.2002 - 06.2005
High School -
DAV Dayanand Vihar
04.1999 - 06.2002
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