Varun Thomson Boyle

• Lead a team of field marketers, providing guidance and support to drive successful - events, campaigns and pipeline.
• Lead and deliver Demand Generation activities and Integrated Marketing campaigns.
• Work with regional sales leadership to build and execute an integrated GTM strategy focused on pipeline generation.
• Work closely with global enterprise and SMB teams for executing regional campaigns.
• Starting 2022, orchestrated more than 11 ABM events, with a 12-14% ARR growth in enterprise accounts.
• Lead and drive Bentley's key agenda in alignment with sales leadership to represent at CII, FICCI, Digital Twin Think Tank, etc.
• Plan and deliver the regional PR, ensuring YoY increase in qualitative coverage in Bentley’s top 5 publications.
• Utilize Power BI to analyse pipeline and opportunity data to best determine marketing mix.
• Hands-on with marketing automation tools like Marketo, HubSpot, Folloze, CERTAIN, ON24, etc.

Achievements

• Won the 'Star Award' for outstanding contribution to regional marketing in Dec 2022.
• Planned & delivered Bentley's first 'Women in Infra & Tech' event, helped increase brand awareness & account engagement.
• Increase in usage of ProjectWise™ to select existing users in SEA region using Folloze ABM platform.
• Played pivotal role in Bentley's 'Year in Infrastructure' in Singapore & 'Going Digital' events in India, Singapore & Jakarta.

• Planning and expenditure forecasting of Go-to-Market strategy
• Work closely with sales leadership to increase pipeline generation
• Coordinate with sales leadership for representing Bentley at associations/forums.
• Lead and deliver Demand Generation activities (In-house, 3rd party events both in-person and virtual)
• Plan and deliver the regional PR
• Hands-on with digital marketing tools (Folloze, SAP MC, ON24)