Varun K
Media Manager
Bengaluru
Summary
Dynamic Media Manager with over 8 years of experience in digital marketing and advertising, specializing in creating e-commerce strategies for top brands. Demonstrated expertise in managing advertising campaigns, media planning, and enhancing brand visibility, thereby driving significant ROI on platforms like Amazon UAE, KSA, IND, USA & AU. Proven ability to coordinate cross-functional teams and communicate effectively with stakeholders to elevate brand performance. Strong skills in team management, digital marketing, brand management, and strategic sales initiatives.
Overview
8
8
years of professional experience
Work History
Media Manager
Piwheel Ecommerce Pvt Ltd
Bengaluru
12.2022 - Current
- Heading a team of 7 account specialists who manage day-to-day activities of brands on Amazon
- Creating media plans and campaign structures for newly onboarded clients
- Analyzing retail sales trends and seasonality across categories and suggesting budget phasing plans
- Key responsibilities include team management, media planning, client communications, reporting, keyword research & account optimization
- Major clients include Bose, Johnson & Johnson, Electrolux, Fine, Sonos, Bajaj, Napco, Clorox, ASUS, etc
Subject Matter Expert
Cognizant Technology Solutions
Bengaluru
08.2019 - 11.2022
- Analyzing and providing optimization solutions and recommendations to drive better visibility, sales, and ROI
- Reaching out to external advertising agencies and helping them plan and optimize the ad campaigns for brands belonging to various categories
- Finalizing monthly and quarterly ad budgets for the brands, and creating media plans accordingly
- Handling Ad-Hoc requests from the clients, coordinating with the category and tech team, and providing a suitable resolution
- Ensuring optimal budget utilization and keeping the clients up to date on the latest developments
- Major clients include Emami, Wipro, ITC, Hasbro, Mattel Toys, etc
Team Lead of Operations
BCFocus Pvt LTD
Bengaluru
11.2017 - 07.2019
- Effectively communicated with the stakeholders and investors of the company about the growth trajectory and unexpected problem solving
- Coordinated closely with the sales team and formulated customized plans to drive up sales of sponsored positing, ad sales, guest posting, magazine sponsorship, etc
- Coordinated with the digital marketing team (SEO and SEM) to increase the website reach and online traffic, thereby driving up the revenue
- Successfully handled several social media accounts of the company, which helped to elevate the digital brand value
Content Writer
Prime Focus Technologies
Bengaluru
11.2016 - 11.2017
- Content creation for Movies, Serials, and Soap operas on Disney+Hotstar & Amazon Prime
- Quality control and time-coding of content
Education
Bachelor of Engineering - Mechanical
Vemana Institute of Technology
Bengaluru06.2016
Pre-University - PCMB
St. Francis PU College
Bengaluru06.2012
Skills
- Leadership and Team Management
- E-Commerce Advertising
- Media & Budget Planning
- Reporting & Presentations
Languages
- English
- Hindi
- Kannada
- Telugu
Personal Information
Date of Birth: 18 July, 1994
Timeline
Media Manager
Piwheel Ecommerce Pvt Ltd
12.2022 - Current
Subject Matter Expert
Cognizant Technology Solutions
08.2019 - 11.2022
Team Lead of Operations
BCFocus Pvt LTD
11.2017 - 07.2019
Content Writer
Prime Focus Technologies
11.2016 - 11.2017
Bachelor of Engineering - Mechanical
Vemana Institute of Technology
Pre-University - PCMB
St. Francis PU College
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