Varun Kancherla

• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
• Increased website traffic by average of [Number]% each month using cutting-edge inbound marketing techniques.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Prepared and executed outreach events with over [Number] guests in attendance.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Planned and executed events and marketing programs, producing [Number]% of goal of qualified leads.
• Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
• Generated [Number]% attendance rate for national executive seminar series for lead generation program.
• Implemented successful marketing and promotional strategies worth over $[Amount] in yearly revenue.
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.

Executed Marketing campaigns for Optum-Advisory board subscription/membership products

Built landing pages and emails using Eloqua and SiteCore

Collaborated with SME and Research teams to achieve promote thought leadership newsletters

Reported and shared insights with global leadership on performance of campaigns and contents of newsletter.

• Started as POC for EMEA Demand Generation and Marketing Campaigns
• Created and managed 150+Microsites and Landing pages in Eloqua, HubSpot for strategic campaigns for

› Technology alliances – Oracle, Microsoft, SAP, Google, AWS

› Industries – Manufacturing, Retail, HealthCare, Financial Services

› Solutions – Water, Energy, IoT, Digital Transformation, Cloud

• Built prototype of dashboards to provide 360-degree view of campaigns, insights at scale, solving for analytical needs of global support leadership
• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Improved click-through rates, conversion and other important KPIs with strategic approach.
• Created wide range of digital assets such as rich media online ads and micro websites.
• Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
• Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
• Maintained continuous check on LP Visits, Form fills and Email performance metrics, optimizing and enhancing campaigns based on current trend data.
• Identified appropriate KPIs and reported key metrics from digital campaigns.
• Produced and submitted weekly reports outlining progress against KPI objectives.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.

• Executed 300+ end-to-end Marketing Automation campaigns in Marketo
• Created and handled Microsites, Landing pages, Templates in Marketo
• Design, build and execute marketing campaigns for various Industries using Marketo.Identified appropriate KPIs and reported key metrics from digital campaigns.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Identified appropriate KPIs and reported key metrics from digital campaigns.

• Handled accounts end-to-end Digital marketing campaigns in SEO, PPC, Content, Creative and Analytics
• Managed Position2 WordPress blog and positing thought leadership articles
• Managed pre-sales activities. Created SOWs, SSA, MSA and responses to RFPs.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
• Created email blast campaigns to target key customers.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
• Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
• Initiated testing for email marketing with Marketo, HubSpot and other email platforms.