VARUN KARKERA

PUNJAB KINGS

Reporting into Head of Marketing & PR, was responsible for planning and implementation of digital media strategies for #IPL2020 & #IPL2021. Managed PBKS' Social Media assets and closely supervised team at Sportz Interactive from UAE. Produced branded content for sponsors and influenced growth of Punjab Kings fan base by publishing engaging player content. Assisted in planning and execution of offline initiatives - Team room branding and end to end planning and execution of marketing photoshoot with athletes.

YAHOO! CRICKET

Was responsible for developing the social media strategy for Yahoo Cricket’s IPL launch campaign and oversaw the media spends across digital platforms. Produced a Yahoo Cricket anthem on a limited budget to launch Yahoo Cricket App ahead of the 2018 VIVO IPL.

HOTSTAR INDIA

Conceptualized and implemented launch campaigns and branded content assets for Hotstar’s digital properties like VIVO IPL, Kabaddi World Cup 2016, Rio Olympics 2016 in partnership with Influencers & Celebrities like Brett Lee, Shoaib Akhtar, Jatin Sapru & Mayanti Langer.

FANATIC SPORTS

In partnership with former Australian legendary cricketer – Michael Clarke, formulated and executed the digital strategy for the launch of brand Fanatic Sports, complementing the over-arching marketing strategy. Produced a brand film with Michael Clarke as the Global Brand Ambassador of Fanatic Sports, which garnered over 1M views with minimal spends.

CEAT CRICKET RATING

Secured and managed a key partnership account for Sportz Interactive - CEAT Cricket Ratings. Worked with cross functional teams and agencies to develop content strategies around CEAT brand ambassadors like Rohit Sharma, Ajinkya Rahane, Suresh Raina & Harmanpreet Kaur.

PATNA PIRATES

Key Accounts Manager for Pro Kabaddi League Champions – Patna Pirates for Pro Kabaddi League (PKL) Season 3 & 4.

ULTIMATE TABLE TENNIS

Responsible for the launch of UTT’s digital campaign - #UptheGame in 2017 & 2018, including the Season 2 Launch promo featuring Aamir Khan in partnership with Star Sports’ digital team.