Varun Katiyar

1). Setup Duroflex in Gujarat / Rajasthan / ROM (Rest of Maharashtra) Market.

2). Appointed 12 Distributors / 600 + Dealers across 3 states.

Now Duroflex is the Dominant player in Gujarat / ROM markets.

Planning & Execution as per market requirement & trend.

3). Team Buildup & handling, Managed team of Sales Officers & ASMs and consistently achieved high sales targets.

4). Opening Retail store / Franchisees.

5). Product Launch, Area wise activity plan to enhance Brand & Product awareness.

6). Executed successful promotional events and trade shows.

7). Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.

8). Implemented systems and procedures to increase sales.

9). Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

10). Managed accounts to retain existing relationships and grow share of business.

Achievements / Highlights across the Tenure:

Joined as Area manager & in short span promoted as Dy Regional manager and in 23-24 promoted as Senior Manager.

Build up entire setup in Gujarat & Rajasthan Market from Channel network to Team building to Franchisees…..Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.

· Setup Brand in Gujarat & Rajasthan Market.

· Product Launch, Area wise activity plan to enhance Brand & Product awareness.

· Handling Team of ASMs & SEs.

· Planning & Execution of Primary and Secondary Sales & breakup target ASM wise & SE wise.

· Monitoring & Review of Plan vs Execution.

· Distributors & Dealer Appointments in Potential Areas.

· Designing Dealer’s & Product scheme.

Achievements / Highlights across the Tenure:

· Setup Gujarat market with 3 Distributors and 140+ Dealers & in Rajasthan 2 Distributors & 68+ Dealers.

· Achievement of Sales Target monthly (Secondary & primary).

· Team Handling (3 Business Officers , 2 Sales Host & 1 Tech assistant).

· Target setting BO wise/Dealer wise and monitoring biweekly & monthly basis.

· Handling Franchisee Business (Kurlon Mattress Express).

· New Dealer appointments / Reactivation of Closed Dealers.

· Opening up untapped town. (Rural penetration).

· Operation of scheme in Market.

· Timely settlement of the claims.

· Collections.

· C&F Handling.

· New Product Launch planning & Execution.

· Activities related to Growth of Business (Dealer / Carpenters meets).

Achievement / Highlights across the Tenure:

· In 2014-15 stood 3rd pan India in Mattress category.

· In 2013-14, 3rd in entire India in Target vs Achievement category out of 72 Branches.

· On Outstanding performance in 2011-12 , 2013-14 & 2014-15 , Kurlon gave me “Foreign Tours” as appreciation on Achievement.

· Planning & Achievement of Value wise / Brand wise Target monthly.

· Territory Development (New Distributer appt in Vacant territory).

· Handling team of 24 (1 ASE, 2 SOs & 21 SRs).

· Product Launch as per Width & Depth Plan.

· Coverage regarding Plans & Execution.

· Operating scheme in market.

· C & F handling .

Achievement / Highlights across the Tenure:

· Appointed 20+ New Distributors and taken Sales to 100 lacs from 60 lacs (Monthly).

· Successfully Launched “Actilife” energy drinks for Adults in Gujarat Market.

Sales Executive (Vadoadara) (Jan’09 to Oct’10) -

· Achieving sales objective (Primary & Secondary) .

· Mentoring, managing & leading a team of sales officers for achieving Sales targets.

· Taking care of company’s project like Coverage (HGHO, TRP), DP project.

· Managing Multiple Distributors and Field Team to ensure smoothness and growth in the business.

· Scheme operation.

· New Product launch as per width & Depth Plan.

· Deploying sales plan for frontline target setting & reviewing measures.

Sr. Sales Officer (Vadodara) (Apr’07 to Dec’08) -

· To handle the Distributors and Secondary Sales Team in assigned territory.

· Responsible for Secondary sales & Primary sales in the targeted areas.

· To motivate distributors to invest more to increase the sales in particular territory and to expand the distribution network.

· Maintaining and Appointing Distributors in assigned Territory.

· To operate and control primary and secondary scheme in the market.

· Maintaining and improving existing relations with the channel partners.

Sales Officer (Surat & Vadodara) (Jan’06 to Mar’07)-

· To achieve personal / Territory sales target (Primary & Secondary).

· Taking care of retail & institutional market.

· To maintain stock figure weekly and give purchase order.

Achievement / Highlights across the Tenure:

· “SE of the Month” for May-09 & June-09 as well as “SE of the Quarter” for the April-09 to June-09 in entire GUJARAT.

· Received “Gold Medal & certificate” for the month of “SEPT-2010” for Highest Growth in Entire Gujarat.