Varun Kulkarni

A Marketing Professional, proficient at brand management and product marketing illustrated across more than 16 years of rich experience in expanding the market with innovative branding, Product launch and 360-degree promotional strategies for brands such as INOX, MiD DAY, PVR Pictures & Thomas Cook. Worked with eminent brands and performed best practices in establishing brand architecture, building marketing platforms and creating supportive marketing teams, being an organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

• Executed creative campaigns focusing on brand lift and engagement which increased organic website visitation by 50% & revenue grew by 2X.
• Awarded Roll of Honour in 2019 for managing record breaking campaigns in partnership with more than 40+ Tourism Boards.
• Recipient of IAMAI India Digital Awards 2022 for unique and exciting virtual engagement game developed to promote Singapore.

• Managing relationships with multiple tourism boards to jointly market Indian locations, resulting in an increase in leads for the organization for the relevant destinations by procuring funds from different tourism boards.
• Working together with a creative and media firm to find the optimal combination of communication and media for the Thomas Cook brand and the Tourism Board partner in terms of visibility and leads.
• Managing FOREX Lead generation and aiming to increase the number of high-quality leads for respective retail channel through physical and online marketing campaigns, with social media platforms playing a major role.
• Developing marketing roadmaps in order to increase purchases made with the Forex card.
• Working on digitization of Marketing Initiatives for automated & more result-driven ROI.
• Planning offline & online media as Thomas Cook works on omni-channel model, accordingly feeding leads to Retail + online.
• Managing CRM & respective destination campaigns.
• Executing strategies & creativity for Social media Management.
• Monitoring market trends and managing advertising and marketing activities to ensure the right message was delivered for their product or service.
• Ensuring that the products, services and product lines resonate with current trend and potential customers.
• Enhancing brand communication by developing a target message map that clarifies the brand’s differentiators and value proposition.
• Setting market-wise priorities, state portfolio & investment finalization (existing & new markets) in sync with brand strategy.
• Conducting School Contact Program targeting primarily schools through BTL activities along with Hosting 17 city Pan India Interschool Quiz.

Date of Birth: 08/25/85

Marital Status: Married

City of Residence: Mumbai