Varun Magaji G

Work History

Business Development & Marketing Manager

Varsiddhi silk exports

Bangalore

01.2018 - Current

Established the business Online on various E- Commerce platform such as Amazom , Flipkart , Udaan , Meesho, Snapdeal
Launched the company’s website which enabled customers to purchase and place orders with a click of a button
Achieved huge traffic to website from social media campaigns on Facebook, Instagram , Mailer and SMS Campaigns
Developed Google ranking and executed brand building exercises on the Google platform
Handled all business management activities which included Client Relations , Production Management , Export Documentations, Accounting , GST Returns , Bank Stock Statements
Monitored market trends and competitor activities to identify areas of potential opportunity.
Reached out to potential customers via telephone, email, and in-person inquiries.
Generated new business with marketing initiatives and strategic plans.
Negotiated and closed long-term agreements with new clients in assigned territory.

ASSITANT MANAGER – MARKETING

LODESTAR EDUCATION SERVICES PVT lTD

Bangalore

10.2016 - 12.2017

Launched the brand in 3 cities through the third edition of The Great Indian Career Challenge which is a Career oriented Inter school quiz competition in association with Grey Caps for class 9th, 10th and 11th students in Chennai, Hyderabad & Coimbatore with over 20000 students and over 100 schools participating from each city
Initiated the Digital Marketing campaigns primarily lead generation through the social media platform mainly Facebook
Responsibilities included conceptualizing the campaign, building marketing communication & creative’s, establishing the spends strategy, setting metrics for CPA & ROI, monitoring the performance of the campaigns
Developing the Content Marketing campaigns through Blogging & Social Media
Working with content writers to build content for website, blogs & social media (Facebook, Twitter, LinkedIn), consistent link building with the objective of increasing wider reach to the TA and effectively increasing traffic to the website
Driving the public relations in association with a PR company for media coverage
Holding round table conferences with the media invited, bridge building meetings, building profiles for coverage
Planning the marketing budgets and overseeing the monthly marketing expenditure
Prepared a target list of schools across 3 cities with prioritization to map with TG and working with the sales team to covert schools
Working closely with the Inside Sales team (telesales) to drive consistent improvement in conversion ratios
Accomplished multiple tasks within established timeframes.
Improved marketing to attract new customers and promote business.

ASSITANT MANAGER - MARKETING

GLOW PRIME technologies pvt ltd – Stayglad

Bangalore

10.2015 - 09.2016

Implementing growth hacking strategies & 360 Degrees marketing planning to achieve penetration and market share with major focus on customer acquisition
Developing effective marketing communication in order to achieve the desired brand image / Personality
Conceptualizing & seeing through brand building campaigns on OOH (Billboards, MUPI’s, Medians), Radio (various channels), PVR Cinemas, Café Coffee Day, Big Bazaar etc
Designing a playbook for activations delivering a brand experience across major Tech Parks, Main stream stand alone Corporates, Housing Societies, Malls, Multi Brand events in the city
Preparing marketing budgets for various channels on a monthly basis
Forging corporate alliances with major brands / start ups and exploring opportunities for Co branding promotions

ASSITANT MANAGER - MARKETING

Tinyowl technologies pvt ltd

Bangalore

03.2015 - 10.2015

Designing marketing campaigns at a city level to achieve business growth, increase user base and brand awareness via ATL / BTL and digital marketing
Scrutinizing analytical data to understand business dynamics and strategizing accordingly to create a positive impact based on the objective of increasing market share
Aligning agencies to conduct corporate activation's, initiating to final execution ensuring greater visibility of the brand and excellent first time user experience
Analyzing competition and keeping up with industry trends
Conceptualizing reward program for user retention and creating a platform for brand loyalty
Building an entire ATL campaign, liaising with Ad Agencies for OOH advertising, Mall branding, Supermarket branding, bus shelters, metro pillar branding etc
Liaising with various radio stations for stitching together radio campaigns, working with the team on various activation such as branding at cinemas, viral marketing contests at colleges, branding activities in PG's etc
Managing 3 zones covering almost the entire city of Bangalore, mapping supply and demand and strategizing based on hyper local dynamics ensuring optimized performance
Identifying marquee business clients and optimizing their contribution to the overall business
Collaborating with various vendors such as event organizers, activations, road shows, creative agency, marketing collaterals, SMS / Email etc
Spotting opportunities and new platforms / events in the city to maximize visibility

Overview

Work History

Business Development & Marketing Manager

ASSITANT MANAGER – MARKETING

ASSITANT MANAGER - MARKETING

ASSITANT MANAGER - MARKETING

Summary

Education

Master of Science - Marketing & Business Development

BBA - Marketing

Certification

Accomplishments

Work Availability

Skills

Timeline

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