Summary
Overview
Work History
Education
Skills
Timeline
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Varun Maheshwari

Bengaluru

Summary

Senior Product Analyst with 5 years of experience in quick commerce and e-commerce, specializing in last-mile logistics, rider engagement, and pricing strategy

Overview

5
5
years of professional experience

Work History

Senior Product Analyst | PA 2 (Jan'23 - Sep'23)

Zepto
Bengaluru
01.2023 - Current
  • Rider Onboarding & Retention: Spearheaded data instrumentation from LeadSquared to Zepto databases and built an end-to-end onboarding dashboard (lead acquisition → 200th order); launched Buddy, referral, tiering, and loyalty programs with app-level metric pipelines, resolving onboarding inefficiencies (rate card tagging, SSU) and enabling a 10% funnel improvement, +0.5pp gain in 50th order conversion, and ₹1.30/order reduction in onboarding cost.
  • Demand Shaping & Rider Assignment: Designed and scaled experiments including AutoBanners, Graceful Degradation, COD tiering, Rider–Packer Handshake, RBPA, and batching; built stress pipelines and experimentation infra to mitigate bias and enable tech scaling, achieving ~10–16s faster order-to-assign, ~1% reduction in cash loss, ~8k incremental orders from Round Robin, and ₹0.19 GPPO uplift from surge fees.
  • Rider Governance: Optimized efficiency across O2D, RTS, and RTO processes via geofence/POD changes, force checkouts, rider nudges, and address corrections; built dynamic RTO dashboards and piloted Live Order Support, delivering ~16s faster deliveries, lower RTS breaches, and multi-pp reduction in platform RTO%.
  • Rider Platforms – Flash App: Partnered with Product & Tech to launch the new Flash rider app by leading pre/post performance analyses, data instrumentation, and real-time dashboards; enabled visibility into RX, CX, and LM metrics and drove ₹0.73/order CPO improvement.
  • Pricing: Created a price indexing dashboard benchmarking Zepto vs competitors at subcategory level and piloted dynamic pricing levers; stress-based pricing delivered +₹1/order GP uplift and night pricing +₹0.40/order uplift with minimal order loss.
  • Hiring & Mentorship: Conducted 100+ interviews contributing to ~2x analytics team growth; built Last Mile trackers and flat tables adopted across teams, and led KT sessions for analysts and PMs on critical Last Mile metrics, Mixpanel, and Superset

Product Analyst I

Zomato
Gurugram
07.2022 - 11.2022
  • Designed and launched Free DC Pack, increasing order frequency by 80% among low-frequency users and scaling to 600k packs/month.
  • Revamped cart page with DC breakup & sustainability feature leading to 3% conversion uplift among new users.

Business Analyst - User Growth

Meesho
Bangalore
09.2021 - 06.2022
  • Built engagement & retention dashboards on Presto and automated CAC tracking, improving real-time marketing spend visibility.

Engineer

Goods & Services Tax Network
Delhi
08.2020 - 08.2021
  • Built and deployed an LSTM sentiment model (94% accuracy) on GST-related tweets, integrated via Flask web app.

Education

Some College (No Degree) - Mining Engineering

Indian Institute of Technology (BHU)
Varanasi
05-2020

Skills

  • SQL
  • Product management
  • Python
  • Tableau
  • Advanced Excel
  • Mixpanel

Timeline

Senior Product Analyst | PA 2 (Jan'23 - Sep'23)

Zepto
01.2023 - Current

Product Analyst I

Zomato
07.2022 - 11.2022

Business Analyst - User Growth

Meesho
09.2021 - 06.2022

Engineer

Goods & Services Tax Network
08.2020 - 08.2021

Some College (No Degree) - Mining Engineering

Indian Institute of Technology (BHU)

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Varun Maheshwari