Varun Mehra
Mumbai
Summary
Enthusiastic and results-driven manager with over 6 years of expertise in business development and account management across American and International markets. Distinguished track record in forging and sustaining strategic client relationships, adeptly navigating complex challenges, and managing high-value accounts with exceptional precision. Proven ability in leveraging strategic communication, advanced problem-solving, and effective cross-functional collaboration to drive client success and contribute to organizational growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Partnership & Ad Operation Manager
BRIGHT MOUNTAIN MEDIA
2020.09 - Current
- Manage entire sales process from lead qualification to deal closure, ensuring a seamless and efficient experience for clients
- Implement best practices and innovative strategies to optimize each stage of the sales cycle
- Proactively identify and pursue new sales opportunities within the digital advertising sector
- Develop and present customized proposals that align with client's needs and organizational objectives, leveraging market insights and competitive analysis
- Skillfully negotiate contracts and agreements, maintaining clear and professional communication to achieve mutually beneficial outcomes
- Ensure all terms are meticulously reviewed and aligned with both client expectations and company policies
- Create and execute strategic account plans for key clients, focusing on long-term growth and partnership
- Collaborate with cross-functional teams to deliver tailored solutions that meet client objectives and drive business success
Account Manager
BRIGHT MOUNTAIN MEDIA
2018.08 - 2020.09
- Build and maintain strong relationships with assigned accounts, acting as primary point of contact for all account-related matters
- Ensure client satisfaction and loyalty through regular communication and personalized support
- Collaborate with Ad Operations and Sales teams to ensure successful campaign execution and optimal service delivery
- Coordinate efforts to enhance publisher satisfaction and performance, addressing any issues promptly
- Examine client data to identify trends and opportunities for performance improvement
- Provide strategic recommendations based on data insights to drive client success and optimize campaign outcomes
- Keep abreast of industry trends and emerging technologies and integrate relevant advancements into strategies to maintain competitive edge and deliver innovative solutions that meet client needs
Account Executive
Daily Engage Media acquired by Bright Mountain Media
2017.11 - 2018.08
- Oversee the entire process of campaign launches and optimization for both guaranteed and non-guaranteed deals
- Ensure efficient setup, troubleshooting, and successful delivery by coordinating with internal teams and external partners to meet performance goals and client expectations
- Regularly update and manage programmatic pricing rules and blocking rules to enhance performance and ensure compliance with industry standards and company policies
- Administer VAST/VPAID/RTB platforms daily, including monitoring discrepancies, inventory quality, targeting, and pricing
- Resolve technical issues promptly to maintain seamless operations
- Collaborate with technical teams to implement new features and improvements, ensuring platforms are up-to-date and functioning efficiently
- Utilize data to identify patterns and opportunities for optimization, presenting findings to stakeholders for informed decision-making
Education
Bachelor of Business Administration -
INSTITUTE OF BUSINESS STUDIES & RESEARCH
Navi Mumbai, Maharashtra05.2017
Skills
- Multitasking and Detail-Oriented
- Technical Communication
- Client-Facing Risk Management
- Cross-Functional Teamwork
- Data-driven decision-making
- Tech Enthusiast and Market Insightful
- Adaptability and Continuous Learning
Certification
- School of Programmatic - Mobile Programmatic Certification
- Display & Video 360 Certification
Timeline
Partnership & Ad Operation Manager
BRIGHT MOUNTAIN MEDIA
2020.09 - Current
Account Manager
BRIGHT MOUNTAIN MEDIA
2018.08 - 2020.09
Account Executive
Daily Engage Media acquired by Bright Mountain Media
2017.11 - 2018.08
Bachelor of Business Administration -
INSTITUTE OF BUSINESS STUDIES & RESEARCH
- School of Programmatic - Mobile Programmatic Certification
- Display & Video 360 Certification
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