Summary
Overview
Work History
Education
Skills
Disclaimer
Timeline
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Varun Menon

Channel Coordinator
Hyderabad

Summary

Experienced and data-driven Self-Service Specialist with a strong track record in optimizing digital support experiences across web, in-game, and social platforms. With over 9 years at Electronic Arts, I’ve played a key role in journey mapping, automation testing, content optimization, and bot performance analysis. I collaborate closely with Channel Managers and Strategists to influence roadmap planning, shape self-service KPIs, and drive continuous improvement cycles. Adept at cross-functional coordination and stakeholder communication, I translate insights into actionable enhancements that boost fans helped, reduce friction, and future-proof support experiences. Skilled in bot and content governance, reporting, and emerging trends in digital self-service..

Overview

10
10
years of professional experience
5
5
years of post-secondary education

Work History

Channel Coordinator

Electronic Arts
10.2020 - Current


Optional Additions to Project or Achievements Section:

Key Contributions:


  • Collaborated with channel strategists and managers to define and track KPIs for self-service experience flows across web, in-game, and social platforms.
  • Supported roadmap creation and iterative improvement cycles by contributing data-backed recommendations, content updates, and user flow adjustments.
  • Participated in experimental journey designs to scale self-service capabilities in preparation for future volume and product complexity.
  • Used social and bot performance insights to influence governance decisions on content, automation structure, and escalation thresholds.
  • Assisted in defining success metrics for pilot initiatives and helped deliver post-launch analysis to assess impact and refine strategy.
  • Partnered across the Fan Care org, Studios, and Product teams to integrate new features (e.g., bot entry logic, new redirect paths) in alignment with broader channel strategies.
  • Maintained channel documentation and effectiveness records, contributing to operational visibility and continuity.
  • Encouraged a culture of continuous improvement by surfacing insights and pain points from real-world journeys and player feedback.


  • Roadmap Alignment: Supported rollout and KPI tracking for multiple roadmap-aligned updates across help destinations, contributing to increased self-service effectiveness during seasonal peak loads.
  • Strategic Insights: Regularly presented self-service data trends and automation success patterns to channel managers and strategists, directly shaping updates to escalation triggers and support coverage.

Social Media Specialist

Amazon India Pvt. Ltd.
01.2015 - 09.2020
  • Worked alongside the Salesforce team in creating tickets.
  • Worked with the Retail Support Team on multiple medium on redundant issues in the North America Marketplace.
  • Collaborated with different teams as well as stakeholders including product management teams to address complex issues.
  • Assigned as Department Specific Trainer (DST) for NA space in the 'MU' Skill set exclusively.
  • Established open and professional relationships with team members to achieve quick resolutions for various issues.
  • Mentored and guided employees to foster proper completion of assigned duties.
  • Associated with the 'Social Media Escalation Team' for Amazon.in
  • Developed new training programs such as online modules, language labs and online programs and provided constant training to staff to ensure long term excellence.

Education

MBA - Operations Management

Narsee Monjee Institute of Management Studies
Mumbai
06.2022 - 10.2024

B.COM -

St. Mary's College
Telanagana
06.2010 - 02.2013

Skills

    Training and mentoring

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Disclaimer

I hereby declare that the above Written Particulars are true to the best of my Knowledge and belief. I assure you that I would strive hard to bring credit to your esteemed organization.

Timeline

MBA - Operations Management

Narsee Monjee Institute of Management Studies
06.2022 - 10.2024

Channel Coordinator

Electronic Arts
10.2020 - Current

Social Media Specialist

Amazon India Pvt. Ltd.
01.2015 - 09.2020

B.COM -

St. Mary's College
06.2010 - 02.2013
Varun MenonChannel Coordinator