Summary
Overview
Work History
Education
Skills
Certification
Technical Tools
Core Competency Skills
Timeline
Generic
Varun P

Varun P

Digital Marketing Executive
Bengaluru

Summary

I'm a results-driven Digital Marketing Executive with 2 years of experience helping cybersecurity brands grow through SEO, email marketing, and lead generation. I've boosted social media engagement by 80% and driven targeted traffic using data-backed strategies. Skilled in tools like Google Analytics, HubSpot, Zoho Campaigns, and Mailchimp, I focus on continuous improvement and impactful campaigns.

Overview

5
5
years of professional experience
4
4
years of post-secondary education
2
2
Certifications

Work History

DIGITAL MARKETING EXECUTIVE

Lebeda Marcom and Creative Studios
01.2024 - Current
  • Improved organic website traffic by 35% through comprehensive SEO strategies and keyword optimization.
  • Collaborated with cybersecurity clients, including Infoblox, eMudhra, HP Aruba, and Menlo Security, to design targeted marketing campaigns.
  • Executed personalized email marketing campaigns, increasing open rates by 25% and improving customer retention.
  • Managed social media channels and grew engagement by 80% through compelling content and data-backed posting strategies.
  • Launched integrated digital campaigns using SEO, email, database marketing, and social ads, resulting in a 40% increase in qualified leads.

DIGITAL MARKETING INTERN

Microlink IT Solutions
10.2023 - 01.2024
  • Boosted lead generation by 20% through the development of customized email marketing campaigns.

ZOHO CREATOR ADMINISTRATOR

Vayam Business Solutions
07.2020 - 08.2022
  • Developed customized SaaS application using Zoho Creator for specialized business requirement.
  • Created and maintained custom views, filters, and dashboards to support data visibility and operational efficiency.
  • Designed and implemented automation rules, workflows, and assignment rules to streamline lead management and follow-ups.
  • Built structured business processes using Zoho Blueprints to standardize team activities and ensure compliance.
  • Managed user accounts including creation, role assignment, deactivation, and profile updates to maintain system security and structure.
  • Defined role hierarchies and data-sharing rules to ensure appropriate access control and collaborative efficiency.
  • Developed and scheduled detailed reports on sales, leads, and campaign performance, enabling data-driven decision-making.
  • Conducted regular data audits and ensured data backups for business continuity and system reliability.

Education

SECONDARY SCHOOL -

NIOS
Bangalore, KA
06.2019 - 04.2020

BACHELOR OF BUSINESS - undefined

PES University
Bangalore, KA
08.2020 - 12.2023

Skills

  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Email Marketing Campaigns
  • Content Marketing
  • Lead Generation & Conversion
  • Cybersecurity Product Marketing
  • Google Analytics
  • Marketing Automation

Certification

Digital Marketing Executive, Google, 01/01/24

Technical Tools

  • Google Analytics
  • Zoho CRM, Campaigns, Creator, Books
  • Mailchimp
  • SEMrush
  • HubSpot
  • Meta Ads Manager

Core Competency Skills

Proficient, Advanced, Proficient, Proficient, Advanced, Specialized Experience, Proficient, Proficient, Proficient, Proficient

Timeline

DIGITAL MARKETING EXECUTIVE

Lebeda Marcom and Creative Studios
01.2024 - Current

DIGITAL MARKETING INTERN

Microlink IT Solutions
10.2023 - 01.2024

BACHELOR OF BUSINESS - undefined

PES University
08.2020 - 12.2023

ZOHO CREATOR ADMINISTRATOR

Vayam Business Solutions
07.2020 - 08.2022

SECONDARY SCHOOL -

NIOS
06.2019 - 04.2020

Similar Profiles

CREATE PROFILE
Varun PDigital Marketing Executive