Playing Basketball
Varun Panjratan
Sr. Specialist - Marketing
Summary
Forward-thinking marketing professional with over 8 years of experience, specializing in Sales, Marketing, and Operations. Demonstrated success in Team Leadership, Strategic Planning, and Customer Relationship Management. Proficient in driving business growth through innovative marketing strategies and effective project management.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Certificates
Work History
Team Member - Marketing
ZL Technologies India Pvt. Ltd.
11.2022 - 01.2024
- Managed workflow, coordinated documents, and distributed creative materials to enhance team productivity.
- Spearheaded lead generation efforts resulting in 15% performance increase.
- Developed brand messaging, collateral materials, and promotional strategies to boost brand awareness and generate leads.
- Recruited and onboarded skilled team members to augment marketing department.
- Utilized data analytics to optimize lead generation campaigns and improve overall quality.
- Created visual content to complement social media and blog posts.
Sr. Specialist - Marketing
JaMocha Tech Pvt. Ltd.
03.2022 - 10.2022
- Led outbound marketing initiatives, contributing to increased Annual Recurring Revenue (ARR).
- Coordinated project schedules and allocated resources to meet deliverable timelines.
- Supported leadership in implementing new policies and procedures for improved efficiency.
- Identified areas for improvement and implemented strategies to achieve performance targets.
- Generated high-conversion leads, resulting in 20% increase in ARR.
Marketing Specialist
JaMocha Tech Pvt. Ltd.
12.2018 - 02.2022
- Developed and executed marketing initiatives to promote business development.
- Produced marketing presentations, public relations campaigns, and newsletters.
- Collaborated with cross-functional teams to deliver compliant and timely proposals.
- Increased sales pipeline by 40% through effective marketing strategies.
Operations Analyst
Concentrix
12.2016 - 12.2018
- Generated reports to support decision-making and improve operations.
- Designed and implemented plans to enhance system functionality.
- Maintained Service Delivery Rate (SDR) above 90%.
- Investigated and resolved alerts to ensure smooth operations.
Sr Executive Customer Service
iEnergizer
10.2015 - 11.2016
- Enhanced customer satisfaction by resolving issues promptly.
- Managed team of employees; Overseeing: hiring, training, and professional development.
- Maintained Customer Satisfaction Rating of 85% and above.
Education
Bachelor of Business Administration - BBA - Marketing
Jamia Millia Islamia
New Delhi, India 01.2017 - 01.2021
AISSCE -
Atomic Energy Central School
Narora 05.2009 - 03.2010
Skills
Leadership
Certification
Email Marketing Certification, HubSpot Academy
Interests
Watching Sports (Cricket, Football and Basketball)
Online Gaming and Watching Anime
Listening to Music
Timeline
Team Member - Marketing
ZL Technologies India Pvt. Ltd.
11.2022 - 01.2024
Sr. Specialist - Marketing
JaMocha Tech Pvt. Ltd.
03.2022 - 10.2022
Email Marketing Certification, HubSpot Academy
02-2022
Excel Essential Training, LinkedIn Learning
06-2021
Marketing Specialist
JaMocha Tech Pvt. Ltd.
12.2018 - 02.2022
Bachelor of Business Administration - BBA - Marketing
Jamia Millia Islamia
01.2017 - 01.2021
Operations Analyst
Concentrix
12.2016 - 12.2018
Sr Executive Customer Service
iEnergizer
10.2015 - 11.2016
AISSCE -
Atomic Energy Central School
05.2009 - 03.2010
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