Varun Panjratan
Manager - Marketing
Noida
Summary
Strategic Marketing Leader with 10+ years of experience across B2B Technology - Product and Services businesses, spanning Marketing, Sales Enablement, and Operations.
Known for building and leading high‑performing teams, setting clear GTM strategy, and driving integrated demand‑generation, outbound, and brand programs that consistently translate into qualified pipeline and revenue growth. Bring a rare combination of hands‑on execution (campaigns, content, analytics, customer service) and leadership experience, enabling me to design scalable processes while still understanding the details that make programs work.
Strengths include data‑driven decision‑making, stakeholder management, and the ability to simplify complex value propositions into compelling narratives for multiple personas and industries.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
2
2
Certificates
Work History
Manager - Marketing
Tectura
06.2024 - Current
- Lead the marketing team for India, setting strategy, priorities, and goals, while overseeing execution across digital, events, content, and partner marketing to support Microsoft Dynamics 365 and Azure solution sales.
- Manage a team of four marketers and three vendors (SDRs, digital, content, and design – update as relevant), providing coaching, weekly reviews, and performance feedback to ensure delivery on pipeline and campaign targets.
- Allocate budgets, resources, and ownership across the team for campaigns, events, and content projects, ensuring efficient use of spend, and on-time execution.
- Work with Sales leadership to translate business targets into marketing OKRs, then cascade these into team-level plans, dashboards, and individual KPIs.
- Mentor team members on outbound campaigns, messaging, and tools, improving lead quality and conversion rates across email, LinkedIn, and events.
- Establish and refine marketing processes (campaign planning, brief templates, reporting cadence) so the team can scale activities while maintaining quality and brand consistency.
- Represent the marketing function in leadership meetings, presenting performance, insights, and team capacity, and aligning cross-functionally with Sales, Presales, and Delivery.
Team Member - Marketing
ZL Technologies India Pvt. Ltd.
11.2022 - 01.2024
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Helped boost the performance of colleagues in lead generation by 15%.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Recruited and hired capable team members to add value and a diverse skill set to the marketing department.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Used data analytics to track lead generation campaigns, and improve quality.
- Designed images to coincide with social media and blog posts.
Sr. Specialist
ProHance
03.2022 - 10.2022
- Led Outbound Marketing efforts resulting into addition of ARR to business
- Led projects by coordinating schedules, organizing resources and delegating work to meet deliverable and timeline requirements.
- Supported department leadership in implementing new policies, procedures and controls.
- Identified areas in need of critical improvement and implemented strategies to achieve targets.
- Generated funnel of high conversion leads, leading to overall boosted ARR of 20%.
Marketing Specialist
ProHance
12.2018 - 02.2022
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Increased overall sales pipeline by 40%.
Operations Analyst
Concentrix
12.2016 - 12.2018
- Generated reports of findings to help management with making key decisions.
- Designed plans to improve operations and suggested changes to systems for overall organization.
- Supported supervisor and associated team members to maintain system functionality.
- Investigated and resolved alerts, conducted queries and culled records to assist with maintenance and problem resolution.
- Maintained SDR (Service Delivery Rate) to 90% and above.
Sr Executive Customer Service
iEnergizer
10.2015 - 11.2016
- Increased customer satisfaction by resolving issues.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
- Used coordination and planning skills to achieve results according to schedule.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Maintained Customer Satisfaction Rating of 85% and above.
Education
Bachelor of Business Administration - BBA - Marketing
Jamia Millia Islamia
New Delhi, India 01.2017 - 01.2022
AISSCE -
Atomic Energy Central School
Narora 05.2009 - 03.2010
Skills
Effective Team Leadership
Organizational Strategy Development/Strategic Planning
Analytical Decision-Making
Process Optimization Expertise
Performance Improvement Strategies
Enhancing Team Skill
Strategic Marketing
Client Relationship Development
Interdepartmental Collaboration
Documentation and Reporting
Clear and Concise Communication
Certification
Email Marketing Certification, HubSpot Academy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Manager - Marketing
Tectura
06.2024 - Current
Team Member - Marketing
ZL Technologies India Pvt. Ltd.
11.2022 - 01.2024
Sr. Specialist
ProHance
03.2022 - 10.2022
Email Marketing Certification, HubSpot Academy
02-2022
Excel Essential Training, LinkedIn Learning
06-2021
Marketing Specialist
ProHance
12.2018 - 02.2022
Bachelor of Business Administration - BBA - Marketing
Jamia Millia Islamia
01.2017 - 01.2022
Operations Analyst
Concentrix
12.2016 - 12.2018
Sr Executive Customer Service
iEnergizer
10.2015 - 11.2016
AISSCE -
Atomic Energy Central School
05.2009 - 03.2010