VARUN PATTIWAR

Core Competencies.

San Francisco Bay Area (Hybrid): Driving Strategic Partnerships in Mixed Reality Advertising. Led Flam's sales and partnership efforts, spearheading the adoption of mixed reality advertising solutions by forging strategic alliances, influencing product innovation, and driving revenue growth in a dynamic, cross-functional setting.

• Key Responsibilities: Developed and executed go-to-market strategies for mixed reality advertising, collaborating with marketing, product, and technology teams to align with business objectives.
  Gathered and distilled market feedback to guide product teams in refining mixed reality solutions, ensuring relevance to client needs.
  Established streamlined processes to enhance team efficiency and strengthen partnerships with advertising agencies and brands.
  Led goal-setting and opportunity identification to expand Flam's market presence and client portfolio.
  Built and nurtured relationships with key stakeholders through innovative engagement strategies.
  Contributed to global leadership initiatives to position Flam as a pioneer in immersive advertising.
• Achievements: Designed and implemented sales strategies to promote Mixed Reality (MR) advertising solutions, achieving significant new business development, and effective account management across EMEA, Asia, and Southeast Asia.
• Leadership: Over 17 years of leading high-performing teams in media, technology, and mixed reality, with expertise in coaching and strategic growth.
• Strategic Partnerships: Drove ₹90+ Cr in B2B revenue, and built creator, agency, and brand ecosystems across India and global markets.
• Cross-Functional Collaboration: Aligned partnerships, product, and policy teams to achieve organizational goals.
• Data-Driven Strategy: Leveraged market feedback and analytics to influence product innovation and optimize performance.
• Program Management: Led complex, time-sensitive projects with precision and creativity.
• Cultivated strong partnerships with leading advertising agencies (e.g., Group M, Ogilvy, Publicis, DDB Worldwide) and globally recognized brands, including Nike, Coca-Cola, Google, Amazon, Samsung, and BMW.
• Collaborated cross-functionally with Product, Marketing, and Engineering teams to ensure alignment of sales strategies with overarching business objectives.
• Leveraged data analytics to track market trends and sales performance, while making informed decisions to guide strategic initiatives.
• Provided leadership and mentorship to the sales team by fostering a culture of excellence, driving professional development, and promoting continuous learning.
• Consistently surpassed revenue targets and KPIs, with 25% year-on-year growth, while successfully acquiring 15+ new clients and expanding into the tech, finance, and retail sectors.

• Spearheaded national monetization strategy for PFT's post-production services, enhancing revenue growth.
• Executed comprehensive sales plans to increase market penetration in post-production services sector.
• Cultivated relationships with top advertising agencies and brand decision-makers to secure new business.
• Collaborated with marketing, product development, and operations teams to align sales strategies with business objectives.
• Implemented data-driven methodologies to analyze market trends, customer preferences, and competition.
• Mentored high-performing sales team, promoting excellence, accountability, and continuous improvement.
• Surpassed revenue targets and KPIs, driving sustainable growth for Prime Focus Technologies.

• Established strategic partnerships to drive B2B revenue growth and enhance market reach.
• Executed B2B partnership deals, delivering Content-as-a-Solution (CaaS) and Product as a Service (PaaS).
• Secured key media partnerships to boost brand visibility and expand clientele.
• Developed innovative bundling formats that provided value-driven propositions for clients.
• Managed campaigns focused on planning, execution, and optimization to ensure partnership success.
• Administered profit center operations, achieving sales targets while managing P&L statements.
• Resolved customer issues promptly, ensuring high satisfaction and maintaining quality standards.
• Demonstrated expertise in digital media sectors with emphasis on monetization and commercial strategies.