Summary
Overview
Work History
Education
Skills
Accomplishments
Proficiency
Personal Information
Hobbies and Interests
References
Languages
Timeline
Generic

Varun Sharma

Jalandhar

Summary

  • To work in an atmosphere that provides opportunity for learning & growth and recognition of my abilities and enhance and utilize my skills to achieve organizational goals and continuously climb-up career ladder with my hard and smart efforts with sincerity and do focus on every task.
  • Results-driven Sales Manager with proven success in leading sales teams to achieve targets and expand market reach. Skilled in developing effective sales strategies, fostering client relationships, and identifying new business opportunities.
  • Demonstrated ability to improve team performance through coaching and motivational techniques.
  • Consistently enhanced revenue growth by implementing innovative sales tactics and optimizing operational processes.

A dynamic professional with over 9 years of experience in the field of Channel sales Management, Go to Market & Team Management and 4 years in Procurement and Supply Chain Management.Have worked with the Brands Tata, Dabur & Coco Cola and Pedigree.

Overview

13
13
years of professional experience

Work History

Area Sales Executive (Key Accounts & GT)

MARS INTERNATION INC.
Ludhiana
08.2024 - Current
  • Spearheading the Business of 1.5 Cr/month in 3 Urban towns of Punjab through a Team of 2 Field Sales Associates, 3 Stockists, 1 Super Stockist, and 8 DSRs & 1300 Outlets.
  • Responsible for the expansion of Pedigree Pet Food business in terms of vertical and horizontal growth.
  • Meeting with veterinary doctors, key accounts, and GT channel to educate them about the product benefits for pets. Also, took feedback from veterinary doctors and provided it to the organization.
  • Responsible to guide the team and Breeders Channel month on month to generate the extra new business of Category.
  • Analyzed customer feedback to identify areas of improvement in the sales process.
  • Provide on-the-job training to the bottom-line team and help them in the market, teaching them how to deal with various market conditions.
  • Responsible to conduct seminars, trader promotion shows in dog shows, and vet clinics, and hostels.
  • Ensured accurate data entry into the company's CRM system for tracking purposes.
  • Key Contributions: Activation of new outlets nearby 200 in GT and appointed 5 New Sub-d Territories, where earlier the category was not available.
  • Developed and implemented strategic sales plans to increase revenue and market share.
  • Increased the Cat portfolio from 5% to 9%.

Sr. Territory Sales Executive

Tata Consumer Products Limited
Jalandhar
09.2020 - 08.2023
  • Spearheading the Business of 1.8 Cr/month in 3 Urban towns of Punjab through a Team of 3 TSOs, 6 Stockists, 1 Super stockiest, and 21 DSRs, and 4400 Outlets.
  • Conducting JC review meetings every month to discuss past performance and plan for the next month with the team, regarding new initiatives and sales plan growth trajectory for the month.
  • Responsible for making the accurate forecasting of territory business each month for each SKU and making sure to provide the CFA for proper supply chain to the stakeholders on the right time.
  • Responsible for higher NSR at Company level and ensuring that multiple stakeholders can earn better ROI on infrastructure, which they invested.
  • Daily market visit with the team to understand the market challenges and provide solutions to the subordinates accordingly.
  • Organizing the fairs and stalls at various places after approval from trade marketing. New Brands implementation and spread through innovation, and with efficient ways.
  • Key Contributions: Implemented sales force automation system at Territory & Geo Adherence order system.
  • Increased coverage of retail outlet by Double, directly and indirectly, and increased infrastructure in Geography Growth in Food Business by 15%, and beverages by 4%, and Soulfull by 167%. No. 1 Executive in Soulfull Business Contributor in Punjab in FY 22-23.
  • Growth in the sampann category in FY 21-22 and 22-23 by 45% and 53%, respectively.
  • Increased the rural infrastructure with expansion of multiple stakeholders in rural geography. Have achieved Sales Superstar in month, 2 times.

Sr. Sales Officer

Dabur India Limited
Amritsar
04.2019 - 09.2020
  • Spearheading the Business of 1 Cr/month in Urban towns of Punjab through a Team of 5 Stockists, 7 DSRs, and 1900 Outlets.
  • Responsible for the achievement of weekly, monthly, and quarterly secondary sales targets and ensuring that they are completed on time.
  • Responsible for making the accurate forecasting of territory business each month. Responsible for handling market issues and resolving customer, as well as consumer, complaints on time.
  • Leading sales teams to achieve monthly and quarterly targets.
  • Do business development and skill development within the team, both on-the-job training and off-the-job training, and guide them on how to complete the given task.
  • Responsible to provide scheme information and market promotional schemes to business stakeholders every month or when changes, and meet with Ws. Responsible for maintaining market share and brand existence in the territory, and always keeping an eye on competition strategy.
  • Implement the company policies at stockist point, in the market, and within the SSM. Also, conduct a physical stock audit at the stockist point at the end of every month.
  • Ensure that stockists run the Automation system of the company on a proper time, daily basis.
  • Key Contributions: Implemented sales force automation system at Territory.
  • Increased coverage of retail outlet by 20% of new brands, and increased infrastructure.
  • YTD growth in business by 18%, launch of NPD Mango drinks Koolerz, and increased coverage in 50% of the market within 1 Qtr.

Sr. Field Executive

Ludhiana Beverages Pvt. Ltd. (Coca Cola)
Phagwara/Jalandhar
07.2015 - 04.2019
  • Spearheading the business of 60,000 cs/month in urban towns of Punjab through a team of 3 stockists, 1 super stockist, 1 sales supervisor, 10 PSRs, and 3 market developers, and 2800 outlets.
  • Responsible for achieving primary, as well as secondary, sales targets.
  • Handling all the major and minor issues of the market, responsible for customer satisfaction.
  • Responsible for marketing initiatives for outlet, promotion, and schemes.
  • Handle sales team and train them.
  • Do gate meeting with all the PSRs, Market Developers, and Salesmen in the morning. Give them the agenda of the day on a daily basis, and follow up until the evening. Take physical stock of the distributor after every 10 days. Give them a tracker of daily focus packs, and give guidance to the team to accomplish. Route riding with the team on a daily basis to fill the gap in the market. Provide chilling equipment to the retailers, as per company policy, who are giving good business to the company. Keep an eye on competition always in the market and take preventive measures to secure the growth of our product share in the market.
  • Key Contributions: Given growth at 29% YTD in the year 2016 and increased the Minute Maid Juice Contribution in Business from 3% to 12%.
  • Given growth at 14% YTD in the year 2017 Achieved 82 Red score (Execution) YTD in the year 2016 I have won Dubai foreign tour on the behalf of Qtr 2 performance in 2016
  • Given growth 18% YTD in the year 2018, Eagles 2018 graduated from Coca Cola University and secured first position in INSWA, and got certified from Coca Cola Asia Head, K.K.

RTM Supervisor

Ludhiana Beverages Pvt. Ltd. (Authorized Bottling Co. of Coca Cola)
02.2015 - 07.2015
  • Visit to Distributor and handle primary sales. Ensure proper brand packs availability in distributor's Godown.
  • Do market with team personnel and find out the gap between the market. Clear the outstanding before every reorder.
  • Coordinate with the dispatch department to ensure proper orders can be dispatched on time. Check the stock level in the distributor's warehouse, and place the order under the replenishment system (ARS/CRS).
  • Take the printout of the dashboard from Jaguar Lite and discuss with the team regarding fill rate.
  • Monitored employee productivity levels on a regular basis to identify areas of improvement.

Purchase Officer - Procurement

MAYOR GROUP OF COMPANIES, JALANDHAR
Jalandhar
06.2011 - 02.2015
  • Purchasing and inspection of raw material.
  • Ensured that producers have the necessary materials prior to production, and ensured all deliverables are made to specifications and distributed by deadline.
  • Maintained records of purchases, pricing and other important data.
  • Identified new sources for supplies and materials through researching industry contacts. And ensured that all purchased items met quality standards before releasing payment.
  • Inspected delivered items for conformance with specifications prior to acceptance.
  • Organized myself to accommodate long and late working hours.
  • Providing a weekly report about material inflow and outflow, and reporting progress to producers.
  • Handling the teamwork of 20 persons. Communicate with domestic and foreign suppliers. Proper follow-up with transporters for prompt delivery. Well-versed knowledge of import and export procedures. Reporting regarding import shipments.
  • Control the purchasing department budget. Check market prices day to day. Arrange for disposal of surplus material, if left. Daily visit to every production floor and every process to check the quality of finished raw material.
  • Reviewed and evaluated purchasing contracts to ensure compliance with legal requirements.
  • Vendor developments and find the best sources for an organization. Provide work in progress after every month.
  • Negotiated prices, terms of sales, and service agreements with suppliers and developed strategies to optimize the supply chain process.
  • Analyzed market trends in order to anticipate future material needs and improved inventory turns and cycle count accuracy with aggressive and tactical buying methods.
  • Prepared purchase orders, invoices and other documents related to procurement activities.
  • Coordinated importation of items via ocean and air.

Education

Bachelor of Commerce (B.COM) - Commerce

DAV COLLEGE
JALANDHAR
06-2011

Master of Commerce - (M.COM)COMMERCE

PUNJAB UNIVERSITY
CHANDIGARH
05-2015

PGDBM - MARKETING & FINANCE

IMT GHAZIABAD
GHAZIABAD

DATA CARE MANAGMENT (DIPLOMA) - Information Technology

DAV COLLEGE
JALANDHAR
09-2009

Skills

  • Team Management and Leadership
  • Analytical Thinking
  • New Business Development
  • Sales Pipeline Management
  • Complex negotiations
  • Multi-Tasking and Problem Solving
  • Financial records analysis
  • Data-driven decision-making
  • Operations Management

Accomplishments

  • Eagles 2018 graduated from Coca Cola University and secured first position in INSWA, and got certified from Coca Cola Asia Head, K.K.
  • Won the Sales Super Star in 2022 In Tata Consumer
  • Won the Gladiator Award 2024 in India (Pedigree).

Proficiency

  • Knowledge on how to use a computer for all regular business issues – Spreadsheets, word processing, presentations.
  • Has the ability to motivate, train and tone an effective team member.
  • Multi-tasking and capacity to work effectively under pressure and do what it takes to serve the Company.
  • Adaptable to company’s’ working environment, a Quick Learner.
  • Ability to handle assigned responsibility and to come out with flying colours.
  • Solid research skills, with ability to initiate and carry through research independently.

Personal Information

  • Father's Name: Late Shri Shiv Shanker
  • Date of Birth: 10/29/89
  • Nationality: Indian
  • Marital Status: Married

Hobbies and Interests

  • Enjoy to visit the New places
  • Explore Movies
  • Love to play Badminton

References

Can be provided as and when required

Languages

HINDI/ENGLISH/PUNJABI
First Language

Timeline

Area Sales Executive (Key Accounts & GT)

MARS INTERNATION INC.
08.2024 - Current

Sr. Territory Sales Executive

Tata Consumer Products Limited
09.2020 - 08.2023

Sr. Sales Officer

Dabur India Limited
04.2019 - 09.2020

Sr. Field Executive

Ludhiana Beverages Pvt. Ltd. (Coca Cola)
07.2015 - 04.2019

RTM Supervisor

Ludhiana Beverages Pvt. Ltd. (Authorized Bottling Co. of Coca Cola)
02.2015 - 07.2015

Purchase Officer - Procurement

MAYOR GROUP OF COMPANIES, JALANDHAR
06.2011 - 02.2015

Bachelor of Commerce (B.COM) - Commerce

DAV COLLEGE

Master of Commerce - (M.COM)COMMERCE

PUNJAB UNIVERSITY

PGDBM - MARKETING & FINANCE

IMT GHAZIABAD

DATA CARE MANAGMENT (DIPLOMA) - Information Technology

DAV COLLEGE

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