Varun Singh

• Creating and developing channel expansion plans.

• Developing schemes for sales promotions.

• Develop creative ways for BTL advertising.

• Coaching, training & evaluating to build a high performing sales team.

• Analyze event and non event sales data, forecast and plan for future demand.

• Managing Marketplace monthly sales plan. Maintain optimum level of inventory from the sellers at multiple locations.

• Meeting with key dealers and others to maintain relations to gather and convey trade/customer/competition feedback.

• Working with the Logistics team to reduce Secondary freight cost.

• Ensure visibility of brand and its latest promotions through best utilization of POS material through merchandisers.

· Visit Permanent Merchandise outlets of Godfrey Phillips across NCR and evaluate the health, effectiveness and utility of the merchandises installed in the outlets.

· Work with the Trade marketing specialist and Sales Executives to gauge the effectiveness and proper usage of the sales automation app used by the sales and distribution team.

· Provide insights from the field visits and search avenues of improvement in the distribution chain.

Deliverables/ Recommendations

· Visit 516 outlets across NCR and analyse the health and effectiveness of the Merchandises installed by the company

· Analyse the impact of Merchandise on sales and find reasons for decreasing sales at certain outlets

• Product Management: Develop and execute product vision, strategy and roadmap. Continually iterate to ensure customer needs are met and product remains competitive.

• Sales and Distribution: handled orders, procurement and sales of spectrophotometer and chromatography kit.
• Business Development: formulating strategies and reach out to unexplored markets for business expansion and explore new business opportunities.
• Client handling: catered to the daily enquiries and requirements of the potential customers and existing clients over telephone and mail.
• Lead generation: identify and network with prospective key stakeholders and generate business from existing clients to achieve profitability and sales growth.
• Team management: prepared work plan and fix meetings with the clients.
• Team Lead: Lead a team of sales executives and technical staff in the sales and business development cell, managing daily work schedule, targets and client interactions.
• Acquire clients from different operational locations and create new avenues to grow business.

· Set up interviews with top level management of different companies

· Conducting surveys over voice call with various c-level executives and managers across different fields to gather primary data required by the client company.