Varun Singh
Lucknow
Summary
Highly skilled and results-oriented digital marketing professional with a strong background in marketing. I am seeking a challenging position in digital marketing and marketing where I can leverage my expertise to drive business growth and achieve marketing objectives.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Business Process Lead
Tata Consultancy Services Limited
03.2020 - Current
- Campaign Strategy and Planning
- Campaign Execution and Optimization
- Brand Awareness and Engagement
- Lead Generation and Conversion
- Budget Management
- Data Analysis and Reporting
- Industry Research and Competitive Analysis
- Client Relationship Management
- Continuous Learning and Professional Development
Sr. Practitioner
Concentrix Daksh Services India Pvt. Ltd.
09.2015 - 02.2020
- Managing a Google YouTube account
- Reviewing user flag comments
- Escalating comments to high management
- Assisting to TL quality-related issues
- Collaborating with the team members to enhance the quality
- Floor support to the team members
- Conducting WBR with our client (Google)
- Extracting productivity and quality from the dashboards of the team members.
- Generating reports and presenting them to senior management.
Sr. Online Marketing Executive
Kairali Ayurvedic Group (Project)
01.2014 - 04.2014
- Creating a Campaign for Kairali Ayurvedic Products
- Managing Ads campaign on different Social Media Profile
- Keep track of different users’ inflow and outflow on the website
- Web design suggestions
- Improved online advertising campaign conversion rates and lead generation
- Creating a proposal as per Client's requirement
- Managing client relationships.
Sr. Online Marketing Executive
Applect Learning Systems Pvt. Ltd.
10.2012 - 12.2013
- Creating a campaign for Meritnation online education products
- Managing Ads campaign on different Social Media Profile
- Creating an email marketing campaign for educational K-12 products
- Keep track of different users’ inflow and outflow on the website
- Web design suggestions
- Making business plans
- Creating a campaign proposal as per business requirement
Online/Offline Marketing Executive
Ceasefire Industries Pvt. Ltd.
06.2011 - 09.2012
- Set and achieve monthly, quarterly, and annual sales targets for offline channels
- Monitor and analyze sales performance to identify areas for improvement and take necessary actions to meet or exceed targets
- Build and maintain strong relationships with existing customers to ensure repeat business and customer loyalty
- Provide guidance, training, and support to the sales team to ensure they meet their individual sales targets
- Monitor and evaluate the performance of the sales team, providing feedback and implementing necessary improvements
- Creating a proposal as per Client's requirement
Education
Post Graduate Diploma in Management - Marketing -
Ishan Institute of Management & Technology
01.2011
Graduate - Bachelor of Commerce (B.Com) -
Lucknow University
01.2009
Commerce – C.B.S.E. -
Kendriya Vidyalaya, ITI Mankapur, Gonda (U.P.)
01.2005
Skills
- Google AdWords
- LinkedIn Advertising Campaign Management
- Audience Targeting and Segmentation
- A/B Testing and Conversion Rate Optimization
- Remarketing
- Paid & Organic Social Media Marketing
- Budget Management and ROI Analysis
- Website strategy & design
- Strategic Planning and Campaign Optimization
Certification
- Social Media Marketing, 04/2012
- Digital Marketing, 04/2014
Role
Campaign Manager
Personal Information
- Passport Number: W4130330
- Passport Date Of Issue: 10/10/2022
- Passport Place Of Issue: Lucknow
- Date of Birth: 08/20/1987
- Nationality: Indian
- Marital Status: Married
Timeline
Business Process Lead
Tata Consultancy Services Limited
03.2020 - Current
Sr. Practitioner
Concentrix Daksh Services India Pvt. Ltd.
09.2015 - 02.2020
Sr. Online Marketing Executive
Kairali Ayurvedic Group (Project)
01.2014 - 04.2014
Sr. Online Marketing Executive
Applect Learning Systems Pvt. Ltd.
10.2012 - 12.2013
Online/Offline Marketing Executive
Ceasefire Industries Pvt. Ltd.
06.2011 - 09.2012
Post Graduate Diploma in Management - Marketing -
Ishan Institute of Management & Technology
Graduate - Bachelor of Commerce (B.Com) -
Lucknow University
Commerce – C.B.S.E. -
Kendriya Vidyalaya, ITI Mankapur, Gonda (U.P.)
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