Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic

Varun Singh

Gurugram

Summary

Experienced Category Manager specializing in strategic planning, profitability, and cross-functional leadership. Skilled in market research, vendor management, P&L handling, and data-driven decision-making. Efficient budget manager with expertise in resource allocation and ROI analysis. Accomplished project manager ensuring timely launches and execution. Ready to bring comprehensive category management expertise for success.

Overview

7
7
years of professional experience

Work History

Senior Business Development Manager

Razor Group
Gurugram
09.2022 - 05.2023
  • Implemented data-driven vendor selection and risk assessment frameworks, enhancing vendor reliability and reducing lead time variability.
  • Achieved cost savings through strategic contract negotiations and TCO analysis, while enhancing supplier performance metrics through SPC methods.
  • Led continuous improvement initiatives resulting in a reduction in defects and an increase in supplier responsiveness.
  • Conducted comprehensive risk assessments, reducing operational risks and ensuring compliance with regulatory and ethical standards.
  • Established robust compliance audits and scorecards, maintaining vendor integrity and ethical practices.
  • Enhanced vendor relationships and satisfaction, driving structured feedback mechanisms and vendor scorecards.
  • Streamlined procurement processes, optimizing lead times and resource utilization.
  • Managed cross-functional teams to align vendor strategies with business goals, enhancing overall supply chain efficiency.

Senior Category Manager

Reliance Retail - Jiomart
Gurugram
01.2022 - 07.2023
  • Developed and executed comprehensive category strategies for laptops and tablets, utilizing market analytics tools such as Nielsen and Gartner to optimize product assortment and pricing strategies.
  • Implemented advanced inventory management practices using ERP systems improving demand forecasting accuracy and reducing stock-outs.
  • Conducted rigorous competitive analysis and market research with tools like Mintel and Euromonitor to drive proactive product lifecycle management and strategic assortment planning.
  • Negotiated supplier agreements and managed vendor relationships using CRM systems ensuring competitive pricing and high product availability.
  • Collaborated cross-functionally with marketing and sales teams, leveraging collaboration tools such as Slack , to develop integrated promotional strategies and campaigns, resulting in category sales growth and market share expansion.

Management Trainee - Sales & Marketing

AMBUJA CEMENT
Dehradun
01.2021 - 01.2022
  • Managed Dehradun territory, overseeing 25 dealers and 150 retailers. Implemented KPIs for sales targets and market share growth. Used CRM tools for sales tracking and performance analysis.
  • Allocated budgets for BTL marketing, discounts, and sales incentives. Monitored ROI and market penetration using financial performance metrics and market analysis tools.
  • Onboarded channel partners on digital platforms for ordering and payments. Enhanced efficiency using ERP systems for inventory management across two warehouses with 2000MT capacity.
  • Successfully launched a premium cement category in Dehradun. Developed supply chains and executed marketing strategies. Used market research tools for competitive analysis and product positioning.
  • Led a team of 10 sales executives and technical staff. Conducted regular performance reviews and provided training on sales techniques and product demonstrations.

Sales Manager

CHROMOSPEC SOLUTIONS
New Delhi
09.2016 - 03.2018
  • Managed sales of HPLC and Chromatography kits in Delhi NCR and adjoining states, achieving annual revenue of 5 crore. Utilized CRM systems for sales tracking and performance analysis.
  • Handled key customer accounts, ensuring seamless supply chain coordination, timely payments, and effective servicing. Used CRM tools for customer relationship management and order processing.
  • Conducted cold calls, site visits, presentations, and product demonstrations to acquire new clients and expand market reach. Implemented lead tracking systems for efficient follow-ups and conversions.
  • Conducted extensive market research to identify and engage new clients. Assessed dynamic client needs and emerging technologies through field research and industry reports.

Education

MBA - Marketing

Institute of Management Technology(IMT)

B.Tech - Electronics And Telecommunication

Jaypee University of Information Technology

Skills

  • Sales Strategy
  • Customer Relations
  • Business Development
  • Market Analysis
  • Supply Chain
  • Vendor Management
  • Product Launch
  • Market Segmentation
  • Competitive Analysis
  • Promotional Strategy
  • Data Analysis
  • Team Collaboration

Hobbies and Interests

  • Captain my college basketball team and won inter university tournaments.
  • Love to cook and travel, try out new cuisine and experience different cultures

Timeline

Senior Business Development Manager

Razor Group
09.2022 - 05.2023

Senior Category Manager

Reliance Retail - Jiomart
01.2022 - 07.2023

Management Trainee - Sales & Marketing

AMBUJA CEMENT
01.2021 - 01.2022

Sales Manager

CHROMOSPEC SOLUTIONS
09.2016 - 03.2018

MBA - Marketing

Institute of Management Technology(IMT)

B.Tech - Electronics And Telecommunication

Jaypee University of Information Technology

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Varun Singh