Photoshop
Varun Vasudevan
Content Marketing / Growth
Bengaluru
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 2 years of marketing experience to take on any dynamic new roles that come up
Overview
2
2
years of professional experience
3
3
years of post-secondary education
2
2
Certificates
3
3
Languages
Work History
Content Marketer /Growth Hacker
Graphy by Unacademy
Bengaluru
06.2022 - 07.2023
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
- Established workflow for requesting, creating, editing, publishing and retiring content.
- Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
- Automated and executed aspects of Online Reputations Management (ORM), improving customer interactions on social media and capturing leads' data. Increased social media interactions by 70%.
- Implemented automated Drip Campaigns on WhatsApp to accelerate down-the-funnel movement and achieve a 10% demo book-to-closure rate.
- Created Drip campaigns on WhatsApp and Email for remarketing, resulting in a 6% closure rate among re-engaged leads, totaling 480 closures in the last 6 months.
- Handled invoicing, financials, and pricing negotiations for Graphy and its multiple tools.
- Ideated, curated, and created over 30 blogs, generating a 6.3% closure rate for blog-based leads.
- Worked on the podcast series "Grow with Graphy," contributing to guest identification, scriptwriting, and handling legal, production, and finance aspects.
- Created performance ad copies and creatives, while assisting in the planning and execution of campaigns. Maintained an average CPL of Rs. 300 and a CTR of 20%.
Content Marketing Specialist
Unacademy
Bengaluru
01.2023 - 05.2023
- Performed marketing communications-related research and continuously enhanced company's digital presence for iAspire and Officers on Duty.
- Monitored Youtube analytics and metrics to track content performance and identify areas of improvement.
- Managed digital asset libraries and delivered to team members promptly upon request.
Freelance Copywriter
Extra AF
Bombay
12.2021 - 02.2022
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Produced original, creative content for promotional advertisements and marketing materials.
Content Marketer
Bitclass
Bengaluru
04.2021 - 08.2021
- Created compelling content and engaging videos for social media platforms, capturing the attention of the target audience and effectively conveying Bitclass's value proposition.
- Demonstrated proficiency in conversation copywriting for performance marketing campaigns. Crafted persuasive and impactful copy to drive user engagement, conversions, and overall campaign success.
- Developed SEO-focused blog posts, employing strategic keyword research and optimization techniques to enhance search engine visibility and drive increased website traffic.
- Wrote scripts for video advertisements, ensuring that key messaging and brand identity were effectively communicated to the target audience, resulting in higher engagement and conversions.
- Collaborated across various marketing-related tasks, providing valuable support and assistance to the team. Actively participated in brainstorming sessions, contributed creative ideas, and executed marketing initiatives to achieve overall business objectives.
- Maintained a keen eye for detail, ensuring that all content produced adhered to brand guidelines, tone of voice, and quality standards.
- Successfully transitioned from a college student to a full-time position within Bitclass, based on exceptional performance, dedication, and ability to contribute to the team's success.
- Stayed up-to-date with industry trends, emerging platforms, and best practices in content marketing, copywriting, and SEO to continually enhance Bitclass's marketing strategies.
Education
Bachelor of Arts - Mass Communications
Manipal Institute of Communication
Manipal 07.2019 - 11.2022
Skills
Content Marketing
Software
Illustrator
Figma
Premier Pro
WhatsApp Campaign Planer
Facebook Ads Manager
Google Ads
YouTube Studio
Excel/Sheets
Mail Chimp
WhatsApp CRM's
Certification
Google Ads Video Certification
Timeline
Google Ads Video Certification
05-2023
Content Marketing Specialist
Unacademy
01.2023 - 05.2023
Content Marketer /Growth Hacker
Graphy by Unacademy
06.2022 - 07.2023
Freelance Copywriter
Extra AF
12.2021 - 02.2022
Foundations of User Experience (UX) Design
11-2021
Content Marketer
Bitclass
04.2021 - 08.2021
Bachelor of Arts - Mass Communications
Manipal Institute of Communication
07.2019 - 11.2022
Hobbies
I love playing chess, making videos, and a pretending to read books when im listening to music.
Hobbies
I love playing chess, making videos, and a pretending to read books when im listening to music.
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