Photoshop
Varun Vasudevan
Content Marketing / Growth
Bengaluru
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 2 years of marketing experience to take on any dynamic new roles that come up
Overview
2
2
years of professional experience
3
3
years of post-secondary education
2
2
Certificates
3
3
Languages
Work History
Content Marketer /Growth Hacker
Graphy by Unacademy
Bengaluru
06.2022 - 07.2023
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
- Established workflow for requesting, creating, editing, publishing and retiring content.
- Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
- Automated and executed aspects of Online Reputations Management (ORM), improving customer interactions on social media and capturing leads' data. Increased social media interactions by 70%.
- Implemented automated Drip Campaigns on WhatsApp to accelerate down-the-funnel movement and achieve a 10% demo book-to-closure rate.
- Created Drip campaigns on WhatsApp and Email for remarketing, resulting in a 6% closure rate among re-engaged leads, totaling 480 closures in the last 6 months.
- Handled invoicing, financials, and pricing negotiations for Graphy and its multiple tools.
- Ideated, curated, and created over 30 blogs, generating a 6.3% closure rate for blog-based leads.
- Worked on the podcast series "Grow with Graphy," contributing to guest identification, scriptwriting, and handling legal, production, and finance aspects.
- Created performance ad copies and creatives, while assisting in the planning and execution of campaigns. Maintained an average CPL of Rs. 300 and a CTR of 20%.
Content Marketing Specialist
Unacademy
Bengaluru
01.2023 - 05.2023
- Performed marketing communications-related research and continuously enhanced company's digital presence for iAspire and Officers on Duty.
- Monitored Youtube analytics and metrics to track content performance and identify areas of improvement.
- Managed digital asset libraries and delivered to team members promptly upon request.
Freelance Copywriter
Extra AF
Bombay
12.2021 - 02.2022
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Produced original, creative content for promotional advertisements and marketing materials.
Content Marketer
Bitclass
Bengaluru
04.2021 - 08.2021
- Created compelling content and engaging videos for social media platforms, capturing the attention of the target audience and effectively conveying Bitclass's value proposition.
- Demonstrated proficiency in conversation copywriting for performance marketing campaigns. Crafted persuasive and impactful copy to drive user engagement, conversions, and overall campaign success.
- Developed SEO-focused blog posts, employing strategic keyword research and optimization techniques to enhance search engine visibility and drive increased website traffic.
- Wrote scripts for video advertisements, ensuring that key messaging and brand identity were effectively communicated to the target audience, resulting in higher engagement and conversions.
- Collaborated across various marketing-related tasks, providing valuable support and assistance to the team. Actively participated in brainstorming sessions, contributed creative ideas, and executed marketing initiatives to achieve overall business objectives.
- Maintained a keen eye for detail, ensuring that all content produced adhered to brand guidelines, tone of voice, and quality standards.
- Successfully transitioned from a college student to a full-time position within Bitclass, based on exceptional performance, dedication, and ability to contribute to the team's success.
- Stayed up-to-date with industry trends, emerging platforms, and best practices in content marketing, copywriting, and SEO to continually enhance Bitclass's marketing strategies.
Education
Bachelor of Arts - Mass Communications
Manipal Institute of Communication
Manipal 07.2019 - 11.2022
Skills
Content Marketing
Growth planning
Content editing knowledge
Content calendar coordination
Figma
CRM softwares
Adobe Creative Suite
Keyword optimization
Facebook Ads Manager
Google Ads
Software
Illustrator
Figma
Premier Pro
WhatsApp Campaign Planer
Facebook Ads Manager
Google Ads
YouTube Studio
Excel/Sheets
Mail Chimp
WhatsApp CRM's
Certification
Google Ads Video Certification
Timeline
Google Ads Video Certification
05-2023
Content Marketing Specialist
Unacademy
01.2023 - 05.2023
Content Marketer /Growth Hacker
Graphy by Unacademy
06.2022 - 07.2023
Freelance Copywriter
Extra AF
12.2021 - 02.2022
Foundations of User Experience (UX) Design
11-2021
Content Marketer
Bitclass
04.2021 - 08.2021
Bachelor of Arts - Mass Communications
Manipal Institute of Communication
07.2019 - 11.2022
Hobbies
I love playing chess, making videos, and a pretending to read books when im listening to music.
Hobbies
I love playing chess, making videos, and a pretending to read books when im listening to music.