Varun Biala
Summary
Results-oriented Product Management professional with expertise in market research and stakeholder engagement. Led the launch of innovative insurance products, driving revenue growth and improving customer satisfaction. Experienced in agile methodologies and regulatory compliance, delivering solutions aligned with business objectives.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Lead Product Management
Airtel Payments Bank Pvt. Ltd.
09.2021 - Current
- Defined and executed product strategy, enhancing customer acquisition and increasing revenue across multiple channels.
- Led end-to-end product lifecycle, including ideation, roadmap, development, launch, and optimization.
- Managed Insurance & Consumer Proposition portfolio worth ₹200 Cr, driving ₹4,200 Cr in bank balances.
- Conducted market research and competitive analysis, aligning insurance products with evolving customer needs.
- Collaborated with Sales, Business, Tech, and Senior Leadership to align product vision with execution.
- Onboarded new insurance partners by evaluating commercial terms, pricing structures, and portfolio alignment.
- Created and prioritized user stories and acceptance criteria to facilitate sprint planning.
- Ensured compliance of all solutions with banking and insurance regulatory guidelines.
Digital Product Management
Max Life Insurance Pvt. Ltd.
03.2018 - 09.2021
- Conceptualized and launched industry-first Buy Now Pay Later (BNPL) for insurance, generating ₹8 Cr additional revenue and elevating NPS by 10 points.
- Launched Term, ULIP, and Health products, increasing market share and generating multi-crore revenues.
- Enhanced payment success rate by 10% using S2S Push/Pull alongside improved payment capture mechanisms.
- Doubled cross-sell conversions through customer-profile-based product recommendations.
- Reduced policy issuance turnaround time from 12 days to 4 days through real-time integrations with credit bureaus and CKYC.
- Standardized proposal journeys through code optimization and reusable components, accelerating future product launches.
- Digitized BANCA partner journeys, projecting ₹50 Cr incremental business with configurable, scalable system architecture.
- Delivered technical solutions using AEM, SOA, databases, and API integrations, enhancing overall system functionality.
Sr. CRM Consultant
Acidaes Solution Pvt. Ltd.
02.2015 - 02.2018
- Conceptualized ‘Bank in a Box’ CRM solution, reducing delivery timelines by 42%.
- Delivered seven large-scale BFSI projects, significantly increasing revenues and expanding operations in Middle East.
- Oversaw business analysis, system configuration, and integration as techno-functional consultant, facilitating seamless project execution.
- Configured CRM modules, database triggers, and stored procedures, enhancing system performance and user experience.
- Spearheaded digital transformation and process re-engineering for National Bank of Oman.
- Authored functional and technical documentation, detailing data flow and reporting to support project implementation and compliance.
Associate Business Analyst
Softprodigy Pvt. Ltd.
01.2013 - 02.2015
- Served as primary liaison among business stakeholders, technical teams, and leadership, facilitating effective communication and alignment on project goals.
- Developed business requirement documents, functional requirement documents, solution documents, work breakdown structures, and wireframes, supporting presales activities to clarify project scope and objectives.
- Implemented Scrum methodology to improve time-to-market and ensure quality in deliverables.
Education
Master of Science - Computer Science
Lovely Professional University
05-2012
Skills
- Product management and strategy
- Agile methodology
- Market research and analysis
- Stakeholder engagement
- Regulatory compliance
- Business strategy and planning
- digital transformation
- Cross-functional collaboration
Certification
- Certified Accredited Scrum Master, International Scrum Institute, 07267700392287
- Certified Accredited Scrum Product Owner, International Scrum Institute, 27299661159049
Awards
- People Manager Award in 2025
- Won the Productathon in 2019 on cross-sell opportunities
- Awarded the 'Passionate, Hungry, and Driven' award from Max Life Insurance in 2019
- Lead the team that won the Hackathon in 2018
- Awarded by Asian Banker for 'Best CRM Project' implementation at the National Bank of Oman in 2017
Timeline
Lead Product Management
Airtel Payments Bank Pvt. Ltd.
09.2021 - Current
Digital Product Management
Max Life Insurance Pvt. Ltd.
03.2018 - 09.2021
Sr. CRM Consultant
Acidaes Solution Pvt. Ltd.
02.2015 - 02.2018
Associate Business Analyst
Softprodigy Pvt. Ltd.
01.2013 - 02.2015
Master of Science - Computer Science
Lovely Professional University