Varunika Shah
New Delhi
Summary
Research and consulting professional with over 7 years of experience in business research, competitive intelligence, and corporate strategy. Demonstrates strong analytical skills and expertise in market analysis and stakeholder management. Delivers data-driven insights that support strategic decision-making and enhance business performance.
Overview
7
7
years of professional experience
4
4
Certifications
Work History
Associate Consultant
ConsultGenics
Delhi
04.2024 - Current
- Developed strategic roadmaps (3–5 years) covering market entry, expansion, and growth initiatives
- Conducted market research, competitive intelligence, and industry analysis to support leadership decisions
- Collaborated with CXOs and senior stakeholders to shape strategy and strengthen account positioning
Supported GTM strategy, sales planning, and Target Operating Model design - Led bid intelligence and proposal development, including competitor analysis and win strategies
Created CIMs, pitch decks, and executive presentations for strategic and business development initiatives - Developed content including proposals, white papers, and marketing collateral
Associate Consultant
ZS Associates
12.2022 - 03.2024
- Supported leadership with strategic research and business insights
- Delivered competitor analysis and market intelligence for corporate development
- Built playbooks and dossiers for strategic planning
- Collaborated with marketing and HR teams for data-driven decision-making
- Utilized databases such as Bloomberg and D&B Hoovers for insights
Senior Business Analyst
Evalueserve
02.2019 - 12.2022
- Led market research, competitor profiling, and industry analysis projects
- Developed executive presentations, market reports, and insight papers
- Managed project timelines and trained new team members
- Conducted SWOT and Porter’s Five Forces analysis
- Worked on TMT sector projects including market sizing and value chain analysis
Business Analyst
Evalueserve
- Conducted secondary research and benchmarking analysis
- Built company profiles and industry reports
- Prepared newsletters and insights for Southeast Asian markets
Education
PGPM - Finance & Analytics
IBS Gurgaon
B.Tech - Mechanical Engineering
BTKIT Dwarahat
Skills
- Market Research
- SWOT Analysis
- Corporate Strategy
- Proposal writing
- Project management
- Data visualization
- Financial modeling
- Benchmarking
- Research databases
- Stakeholder collaboration
- Microsoft Office Suite
Certification
PRO-E (Creo Element 5.0)
Languages
- English, C2
- Hindi, C2
Timeline
Associate Consultant
ConsultGenics
04.2024 - Current
Associate Consultant
ZS Associates
12.2022 - 03.2024
Senior Business Analyst
Evalueserve
02.2019 - 12.2022
Business Analyst
Evalueserve
PGPM - Finance & Analytics
IBS Gurgaon
B.Tech - Mechanical Engineering
BTKIT Dwarahat