Varunkrthik V
Hosur
Summary
Results-driven Senior Manager with 14 years of extensive experience in business development, market intelligence, and product innovation in the sugar and nutraceutical industries. Proven track record of customer acquisition and strategic planning across India and APAC markets. Currently associated with EID Parry, Chennai, as Senior Manager, Institutional Business Development competent in maintaining excellent relations with clients and working with them to create new areas of revenue generation.
Overview
14
14
years of professional experience
Work History
Senior Manager Institutional Business Development
EID Parry Ltd
07.2022 - Current
- Lead for innovative sugar solutions, PAN India, taking care of lead generation, product development, new customer acquisition, and continuing the role of techno-commercial support, liaising between the R&D team of the customer and internal R&D, and other activities.
- Assess the manufacturing capability of the various innovative sugar solutions in India, and coordinate between the various stakeholders, both internal and external, to evaluate the possibility of manufacturing these products in India, from equipment readiness and process optimization to costing structure and profit margins.
- Diversification and new areas of growth are part of the strategic team discussing and strategizing other potential areas of growth for EID Parry in the B2B space, market intelligence, discussions with KOLs, and data analysis.
- Led cross-functional teams to implement strategic initiatives across various departments.
Senior Manager Institutional B2B Sales Sugar
EID Parry Ltd
01.2024 - 09.2024
- Transferred completely to the sugar division, institutional business (B2B). Business development for the Tamil Nadu and Karnataka regions, assisting distributors in identifying new customers (food and pharma).
- Export market: conduct market research for regions where we can expand, apart from India, for the export of sugar and innovative solutions.
Senior Manager Institutional Sales Sugar/Nutra
EID Parry Ltd
03.2023 - 01.2024
- Continued to manage the APAC business for the Nutra division.
- Inducted into the sugar business as the techno-commercial lead for Innovative Sugar Solutions.
- Liaise with the principals to gain a better understanding of the product. Communicate and educate the internal stakeholders—business and R&D—as well.
- Co-develop product formats with innovative sugar solutions with the R&D team, help the R&D team to standardize the same, and run internal tasting trials to refine the products.
- Collect market intelligence for sugar replacers, take part in international shows to assess business and product trends, and suggest how we can launch our innovative solutions.
Senior Manager Sales Nutra
EID Parry Ltd
07.2022 - 03.2023
- Managing the APAC business for Spirulina and Chlorella, as well as the US market (Saw Palmetto), in charge of scouting new markets and new functional areas for sales growth.
- Phycocyanin is responsible for business development and providing market and business insights to drive product investment and future growth plans (Nutra). Ideated and implemented different formats of phycocyanin.
Director of Sales AMEA
OmniActive Health Technologies
10.2017 - 06.2022
- Distributor management in Australia, New Zealand, Japan, China, South Korea, Southeast Asia - Thailand, Indonesia and Taiwan for Specialty botanical extracts (Generic extracts)
- Key account management in India - Herbalife
- Budget setting for each of the territories
- Identify shortfalls and plan to mitigate the shortfalls through new customers or existing customers new products
- Export data mining and analysis to identify new customers
- Provide scientific product support - suggest product benefits provide information from the public domain
- Compile scientific data that can be used by the distributor/ customer
Manager Human health Products
Natural Remedies Pvt ltd
Bangalore
07.2011 - 10.2017
- Company Overview: Bangalore
- Human Health Products business was 20 Cr when 2011, was instrumental in growing the business by 90% by 2017 (38 Cr)
- KAM for US business which contributed 75% of the revenue of HHP business
- Key account/ customer management in Canada, Brazil, South Korea, Spain, India
- Derisked the business by opening new business in South Korea, Brazil and Japan
- Identification markets with herbal regulations Distributor finalization and contract negotiation
- Product registration and prepare the registration dossier
- Understand customer product development needs from and work with the R&D team to develop the same
- Represented the customers voice in the promotional material team which was responsible for developing flyers, PPT and brochures
- Extensive market intelligence collection and preparation of reports
- International customer visit and product promotional activities visit major trade shows in the USA, Europe and India
- Represented the sales team in all R&D meetings where in decision on the clinical course of branded ingredients were decided
- Worked closely with R&D team to understand clinicals and convert the same to marketing and sales collaterals
- Bangalore
Education
MBA - Pharmaceutical Management
SRM University
Tamil Nadu01.2011
M.Sc. - Bio Technology
SRM University Affiliated to Madras University
Tamil Nadu01.2009
B.Sc. - Bio Technology
MGR University
Tamil Nadu01.2007
Skills
- Business development
- Market intelligence
- Product development
- Customer acquisition
- Techno-commercial support
- B2B sales
- Data analysis
- Project management
- Strategic planning
- Effective communication
- Teamwork and collaboration
- Problem solving
- Cross-functional collaboration
- Relationship building
- Cross-functional communication
- Market analysis
- Data-driven decision making
- Business performance management
- Complex Problem-solving
- Analytical skills
Accomplishments
- Distributor management for South India, covering TN and KA, handled 90 crores in business, improved customer forecasting, and service levels for key accounts
- Converted key accounts from normal sugar to pharma grade for improved realization
- Implementation of a centralized document management system at NRPL to make the internal process of customer documentation management more user-friendly for the customer
- Appropriately identified and corrected the internal policy pertaining to pricing policy and process for product outsourcing
- Over achieving the target from Q1 to Q3 for the year 14-15 by 20%
- Increased sales by 90% over previous year for the FY 13-14
- Headed the team that was responsible to get the award of 'Best Interactive Team' during the 7th Nutra Summit held at Lalith Ashok, Bangalore in the year 2012
- Successfully registered 2 products in South Korea and 1 product in Brazil which generated 1 million USD in the first year of registration
- Designed an order management system in OmniActive SBE division through which the sales team could monitor the budget and keep track on the monthly sales target
Languages
- English
- Hindi
- Tamil
- Malayalam
- Telugu
- Kannada
Personal Information
Date of Birth: 07/02/86
Trainings Attended
- Business communication and Etiquette
- MS Excel for Business
- High Impact manager
- Mastering Business Development - Conducted by Nic Coppings
- Currently pursuing - PG in Digital Marketing, Henry Harvin
Timeline
Senior Manager Institutional B2B Sales Sugar
EID Parry Ltd
01.2024 - 09.2024
Senior Manager Institutional Sales Sugar/Nutra
EID Parry Ltd
03.2023 - 01.2024
Senior Manager Institutional Business Development
EID Parry Ltd
07.2022 - Current
Senior Manager Sales Nutra
EID Parry Ltd
07.2022 - 03.2023
Director of Sales AMEA
OmniActive Health Technologies
10.2017 - 06.2022
Manager Human health Products
Natural Remedies Pvt ltd
07.2011 - 10.2017
MBA - Pharmaceutical Management
SRM University
M.Sc. - Bio Technology
SRM University Affiliated to Madras University
B.Sc. - Bio Technology
MGR University
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