Varun Raj Sharma
Gurugram
Summary
Digital Technology leader with over 13+ years of experience in developing and scaling enterprise digital ecosystems. Expertise in creating integrated platforms that unify CRM, DMS, ERP, and MarTech, enhancing growth and operational efficiency. Skilled in collaborating with cross-functional teams, including CMOs and Executive Leadership, to drive successful digital transformation initiatives.
Overview
13
13
years of professional experience
5
5
Certifications
Work History
Lead - Strategy, Digital and IT - Harley-Davidson
Hero MotoCorp
Gurugram
04.2025 - Current
- Aligned technology strategy with sales, aftersales, marketing, and merchandise objectives to drive measurable value.
- Translated business needs into scalable digital solutions enhancing performance and customer engagement.
- Co-created strategic plans with department heads, leveraging digital tools for efficiency and growth.
- Championed initiatives in digital retailing, CRM enablement, and omnichannel services to enhance experiences.
- Enhanced e-commerce platforms and supply chain tools to support PAM's merchandising goals.
- Facilitated data-driven decisions through real-time dashboards and predictive analytics across functions.
- Led collaboration between IT teams, stakeholders, and partners to ensure delivery excellence.
- Implemented tools like CDP, DMP, CMS to enrich digital customer journeys and foster innovation.
Lead - Digital Products and Platforms
Hero MotoCorp
Gurugram
12.2023 - 03.2025
- Drove digital vision and execution for customer and dealer-facing solutions in automotive sector.
- Defined and owned product roadmap aligning with automotive business objectives, including sales and engagement.
- Led end-to-end development of digital solutions such as vehicle configurators and ecommerce platforms.
- Oversaw connected vehicle services, including telematics, remote diagnostics, and OTA updates.
- Collaborated with cross-functional teams across engineering, sales, service, marketing, and dealer networks.
- Integrated analytics from vehicle usage and CRM to enhance product features and customer journeys.
- Ensured seamless integration with DMS and backend systems supporting dealer operations.
- Mentored cross-functional digital team while fostering innovation using AI and AR/VR technologies.
Lead - Customer Apps
Hero MotoCorp
Gurugram
11.2022 - 11.2023
- Owned vision and strategy for digital applications generating over ₹100 Cr in Annual Recurring Revenue.
- Defined and executed roadmap for impactful mobile and web applications across iOS, Android, and Web platforms.
- Managed end-to-end product lifecycle from ideation through development to launch and iteration.
- Built and scaled revenue-generating app features and services, achieving ₹100 Cr+ within 12 months.
- Collaborated with UX/UI teams to create seamless user experiences fostering engagement and retention.
- Leveraged data and analytics to prioritize features, optimizing app performance effectively.
- Worked closely with engineering, QA, marketing, and support teams for timely, quality-driven releases.
- Monitored app KPIs to inform strategic decisions and ensured compliance with industry standards.
Head - Consumer Apps
Vodafone Idea Limited
Pune
06.2020 - 11.2022
- Strategized integration and GTM approach for consumer and super app initiatives.
- Led development of product roadmap, focusing on revenue models and user journeys.
- Executed sourcing strategies and budget planning for business case approvals.
- Managed change control processes, proactively identifying and highlighting risks.
- Communicated effectively with stakeholders, including CXOs, to ensure alignment.
- Reviewed end-to-end solution architecture to optimize performance.
- Implemented best practices and initiated improvement programs for continuous enhancement.
- Monitored market trends to conduct competitive analysis and inform strategic decisions.
Digital Transformation Lead
Vodafone Idea Limited
Pune
10.2018 - 06.2020
- Prioritized features based on strategic goals and initiatives.
- Established strategy for developing high-performing agile teams.
- Created product lifecycle and backlog for new feature implementation.
- Facilitated collaboration among marketing, sales, and customer support teams.
- Communicated business value to product team for clarity on new releases.
- Defined release process and coordinated activities for market introduction.
- Developed Go To Market strategy to minimize customer drop-off rates.
- Implemented DevOps and Testing Automation, reducing deployment time by 94%.
Product Manager
Idea Cellular Ltd
Pune
10.2016 - 10.2018
- Conceived and designed solutions, including UI/UX for 'My Idea' mobile app.
- Evolved mobile application features to enhance user engagement.
- Led vendor integrations for payment systems and legacy technologies.
- Raised app ratings from 4.0 to 4.4 on Play Store and from 4.3 to 4.8 on Apple Store.
Product Manager
Motifworks
Pune
06.2015 - 10.2016
- Led product development initiatives for mobile and broadband services.
- Collaborated with cross-functional teams to define product requirements.
- Conducted market research to identify user needs and trends.
- Managed product lifecycle from concept to launch and beyond.
- Facilitated stakeholder meetings to gather feedback and align objectives.
- Oversaw competitive analysis to inform strategic decision-making.
- Collaborated with stakeholders to define product requirements and user stories.
Business Analyst
Webonise Lab
Pune
11.2013 - 05.2015
- Analyzed business requirements and identified solutions for client projects.
- Collaborated with cross-functional teams to develop project specifications.
- Documented processes and created detailed reports for project tracking.
- Utilized data visualization tools to present findings to stakeholders.
- Facilitated meetings to gather stakeholder feedback and refine project goals.
- Developed user stories and use cases to guide development efforts.
Solutions Specialist
Tridat Technologies Pvt. Ltd.
New Delhi
12.2012 - 07.2013
- Collaborated with clients to identify technology solutions for business needs.
- Delivered product demonstrations to showcase software capabilities and benefits.
- Analyzed client requirements to recommend appropriate technology products.
- Coordinated with internal teams to align project deliverables with client expectations.
Education
Master of Business Administration (M.B.A.) - Information Technology
SYMBIOSIS INTERNATIONAL UNIVERSITY
Pune05-2010
Skills
- Product management and digital strategy
- Market analysis and strategic planning
- IT operations management and process improvement
- Digital transformation and project management
- Leadership and strategy development
- Digital technology expertise
- Customer journey mapping and consumer focus
- Technology assessment
- Decision-making skills
- Communication excellence
- Data analytics and communication
- Cross-functional collaboration
- Innovation strategies and business acumen
Accomplishments
Subscription Growth Achievement: Scaled revenue to ₹100 Cr+ by implementing a subscription-based model in under 12 months.
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Certification
Certified SAFe® 6 Product Owner/Product Manager
Timeline
Lead - Strategy, Digital and IT - Harley-Davidson
Hero MotoCorp
04.2025 - Current
Lead - Digital Products and Platforms
Hero MotoCorp
12.2023 - 03.2025
Lead - Customer Apps
Hero MotoCorp
11.2022 - 11.2023
Head - Consumer Apps
Vodafone Idea Limited
06.2020 - 11.2022
Digital Transformation Lead
Vodafone Idea Limited
10.2018 - 06.2020
Product Manager
Idea Cellular Ltd
10.2016 - 10.2018
Product Manager
Motifworks
06.2015 - 10.2016
Business Analyst
Webonise Lab
11.2013 - 05.2015
Solutions Specialist
Tridat Technologies Pvt. Ltd.
12.2012 - 07.2013
Master of Business Administration (M.B.A.) - Information Technology
SYMBIOSIS INTERNATIONAL UNIVERSITY