Summary
Overview
Work History
Education
Skills
Affiliations
Tools
Timeline
Generic
Vasantha Lakshmi D R

Vasantha Lakshmi D R

Bangalore

Summary

Project Manager with extensive experience at TE Connectivity, specializing in cross-functional collaboration and process optimization. Proven ability in integrated marketing and campaign execution, resulting in substantial revenue growth. Proficient in stakeholder communication and dashboard development, enhancing project success and operational efficiency. Dedicated to achieving high-quality outcomes in dynamic environments.

Overview

9
9
years of professional experience

Work History

Project Manager

TE Connectivity
Bangalore
01.2024 - Current
  • Managed traffic and workflow coordination across Digital, SMA, and Orangery Design teams, ensuring smooth intake, prioritization, and delivery of marketing requests.
  • Oversaw resource utilization across teams to maintain balanced workloads and meet project deadlines effectively.
  • Partnered with a third-party consultant to design and implement a unified intake process, improving request consistency and routing across teams.
  • Supported cross-functional collaboration, aligning internal teams and stakeholders to deliver high-quality projects.
  • Ensured on-time delivery and adherence to process standards while maintaining a strong focus on quality.
  • Created dashboards and reports to provide leadership with visibility into project statuses, team performance, and key operational KPIs.
  • Established a structured feedback mechanism to gather input from stakeholders and drive continuous improvement in services and output.
  • Monitored and ensured SLA adherence by following up on timelines, approvals, and deliverables across all involved parties.
  • Maintained effective stakeholder communication, providing regular updates and acting as the primary contact throughout the project lifecycle.
  • Promoted process improvements through ongoing evaluation of workflows, intake quality, and team capacity planning.

Sr. Integrated Marketing Analyst

TE Connectivity
Bangalore
07.2019 - 12.2023
  • Managed end-to-end channel and integrated marketing initiatives across business units within the Transportation Segment to support TE’s authorized distributor partners, driving campaign execution, process improvements, and revenue growth.
  • Developed compelling marketing content to support product commercialization, including web pages, collateral, and campaign assets, ensuring timely and effective launches for channel partners.
  • Collaborated closely with regional and global marketing teams, product managers, and sales to plan and execute multi-channel campaigns tailored to channel partners.
  • Partnered with Distribution Marketing teams to optimize channel communications, including co-branded materials, promotions, and lead-generation activities.
  • Supported achievement of year-over-year growth targets in Point of Sale ($POS) and Customer Count (CC)by driving targeted campaigns and providing strategic marketing support.
  • Delivered sales enablement resources such as iPresent tools, TELC courses, and access to the TE Library, enabling distributor and sales teams to independently access product knowledge.
  • Used Adobe Experience Manager (AEM) to build and manage web content for product launches and promotional campaigns.
  • Demonstrated strong adaptability, a proactive learning mindset, and openness to evolving tools and business priorities in a fast-paced, matrixed environment.

Technical Content Writer

Boole Inc. - Prijector Wireless Screen Sharing
Bangalore
03.2016 - 07.2019
  • Created, edited, and proofread engaging technical content, including blogs, articles, press releases, and product documentation, tailored to both B2B and consumer audiences.
  • Produced compelling content for product brochures, websites, email campaigns, and promotional materials to support product awareness and lead generation.
  • Crafted effective titles, descriptions, and messaging for creatives across digital and print channels, aligning content with brand tone and target audience.
  • Planned and executed email marketing campaigns using platforms such as Woodpecker, Elastic Email, and Zoho Campaigns to drive customer engagement and conversions.
  • Interacted directly with potential customers and distributors via email and phone to communicate product value, nurture leads, and support sales efforts.
  • Gained hands-on experience with Zoho CRM, contributing to lead management, campaign tracking, and customer follow-up activities.
  • Supported social media and awareness campaigns, helping to grow the company’s digital presence and audience reach.
  • Demonstrated adaptability in a fast-paced startup environment by contributing to lead generation, marketing operations, and customer communication.

Education

Bachelor of Science - Electronics And Communications Engineering

University B.D.T College of Engineering
Davangere
06-2011

Skills

  • Project Management
  • Stakeholder Communication
  • Cross-functional Collaboration
  • Process Improvement
  • Integrated Marketing
  • Product Commercialization
  • Sales Enablement
  • Campaign Execution
  • Lead generation
  • Go-to Market Strategy
  • Campaign Performance Tracking & Dashboards Creation
  • Content Strategy

Affiliations

  • Was active member of the Women in Networking (WIN) Employee Resource Group, supporting inclusion and professional development initiatives.
  • Contributed to Fun & Engagement committees, helping to plan internal events and activities that foster team bonding and workplace culture.
  • Participated in Corporate Social Responsibility (CSR) programs, including volunteering efforts and social impact campaigns.

Tools

  • Asana
  • AEM 6.5
  • Power BI
  • MS Office

Timeline

Project Manager

TE Connectivity
01.2024 - Current

Sr. Integrated Marketing Analyst

TE Connectivity
07.2019 - 12.2023

Technical Content Writer

Boole Inc. - Prijector Wireless Screen Sharing
03.2016 - 07.2019

Bachelor of Science - Electronics And Communications Engineering

University B.D.T College of Engineering

Similar Profiles

CREATE PROFILE
Vasantha Lakshmi D R