VASANTHAN K
Salem
Summary
I am eager to leverage my digital marketing expertise along with the skills I acquire in banking to drive innovative strategies that enhance customer engagement and business performance. Dedicated to continuous learning and professional growth, I aim to become a valuable asset to any banking institution I join.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Mentorix Pvt Ltd
05.2023 - Current
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 50%.
Technical Head and Marketing Executive
Bright Brain Institute
11.2019 - 04.2023
- Streamlined IT operations for increased efficiency through the deployment of automation tools and methodologies.
- Designed scalable network infrastructures to support business expansion and increased traffic demands.
- Mentored junior team members, fostering a culture of continuous learning and professional growth.
- Ensured compliance with regulatory requirements through diligent documentation efforts and thorough audit preparation.
Design Engineer
C Cube Technologies
09.2018 - 11.2019
- Successfully met challenging client requirements by developing tailored engineering solutions that exceeded expectations.
- Streamlined the design process for increased efficiency by utilizing advanced CAD software tools.
- Addressed design challenges and evaluated alternative design models to meet project requirements.
- Managed multiple projects simultaneously while adhering to strict deadlines and maintaining a high level of attention to detail.
- Optimized existing designs, reducing production costs and enhancing overall performance.
Education
Ph.D. - Mechanical Engineering
Avs Engineering College
Salem, India05-2027
Master of Engineering - Engineering Design
Sona College Of Technology
Salem, India04-2021
Bachelor of Engineering - Mechanical Engineering
AVS Engineering College
Salem, India03-2019
Skills
- Digital Marketing
- Google analytics
- Social Media Marketing
- Landing page design
- Technical planning
- Management Skills
- CAD software
- Tally & Online Banking
Certification
Diploma In Digital Marketing &
Design Engineer Grade-2
Timeline
Digital Marketing Executive
Mentorix Pvt Ltd
05.2023 - Current
Technical Head and Marketing Executive
Bright Brain Institute
11.2019 - 04.2023
Design Engineer
C Cube Technologies
09.2018 - 11.2019
Ph.D. - Mechanical Engineering
Avs Engineering College
Master of Engineering - Engineering Design
Sona College Of Technology
Bachelor of Engineering - Mechanical Engineering
AVS Engineering College