Vasavi Lodugu

Results-driven Marketing Executive with a proven track record in enhancing productivity and driving efficiency in key initiatives. Expertise in strategic planning, digital marketing, and brand management complements strong leadership and problem-solving skills. Demonstrated ability to leverage creativity and market insights to foster business growth and achieve organizational objectives. Committed to contributing to a dynamic team environment while supporting overarching company goals.

Martial Arts

• I actively participated in martial arts and achieved 1st & 2nd positions in the district level Karate Championship
• Won gold and silver medals with certificate of participation.

Student Co-Ordinator

• Organized a national level student technical symposium on Ripple 2k23 which attracted 500+
  participants.
• Participant count increased by 100% compared to previous year.

• Develop and manage multi-channel marketing campaigns to drive lead generation and brand visibility.
• Optimize campaign performance to align with business goals.
• Create high-quality content (white papers, case studies, blogs, reports) to showcase expertise and generate leads.
• Collaborate with Sales and Product teams to address client needs and highlight product benefits.
• Manage SEO/SEM, social media, email, and paid media campaigns for lead nurturing.
• Leverage marketing automation for audience segmentation and personalized outreach.
• Establish Capital Wallet as a thought leader by leveraging industry trends and regulatory updates.
• Organize and support webinars, events, and trade shows to engage prospects and enhance brand presence.
• Conduct market research to refine strategies and identify opportunities.
• Use data-driven insights to optimize messaging, positioning, and content.
• Track and analyze marketing performance, providing reports on impact and ROI.
• Partner with Sales, Product, and Customer Success teams to ensure a cohesive strategy.