Vastrala Pavan Kumar
Growth & Marketing
Hyderabad,TS
Summary
Dynamic marketing and business development professional with 14+ years of experience driving growth, revenue, and brand impact. Proven expertise in digital marketing, strategic partnerships, and client relationship management. Recognized for delivering measurable results, building strong corporate alliances, and leading innovative strategies that exceed business goals.
Overview
15
15
years of professional experience
1
1
Certification
Work History
AVP-Business Development
10xR
02.2025 - Current
- Managed and optimized G2 profiles, driving client engagement, generating leads, and improving brand reputation through targeted campaigns and review management.
- Leveraged G2 and similar review platforms to identify potential business opportunities, and nurture high-quality leads through data-driven outreach strategies.
- Developed and executed LinkedIn marketing campaigns to enhance brand visibility, engage key decision-makers, and generate B2B leads.
- Implemented marketing automation workflows using CRM tools to streamline client communications, lead nurturing, and campaign performance tracking.
- Developed and implemented innovative business development strategies, resulting in streamlined processes and improved operational efficiency.
- Cultivated relationships with key stakeholders, driving collaborative initiatives that expanded service capabilities and client satisfaction.
Director of Growth
Uexcelerate (UEX learning Technologies Pvt Ltd.)
12.2023 - 01.2025
- Spearheaded product growth strategies that enhanced market penetration and drove user engagement across multiple platforms.
- Monitored and analyzed campaign performance across multiple channels, including email, social media, and review platforms, to optimize engagement and ROI.
- Coordinated cross-channel digital initiatives, integrating CRM, LinkedIn, G2, and other platforms for seamless lead management and marketing efficiency.
- Crafted targeted content strategies to educate and engage prospects, boosting lead conversion, and client retention.
- Identified market trends and competitor activity on platforms like G2 and LinkedIn, adjusting campaigns to maintain a competitive advantage.
- Developed and executed data-driven marketing campaigns that significantly increased user acquisition and retention rates.
- Oversaw the analysis of user feedback and market trends to inform product roadmap decisions and optimize feature offerings.
Head- Product, Operations & Sales
SpadeWorks (Edustack Technologies Pvt Ltd.)
12.2022 - 12.2023
- Understand customer needs and pain points through research and analysis.
- Prioritize features and enhancements based on customer requirements.
- Collaborate with UX/UI designers to create intuitive product experiences.
- Collect and iterate on customer feedback to continuously improve the product.
- Communicate the product's value proposition clearly to customers.
- Advocate for customer needs within the organization and drive product success.
SPS Advisor/Team Lead
Amazon Development Center India
12.2021 - 11.2022
- Handling business and leadership escalations
- As an Advisor, I respond to associate support requests i.e. Seller Escalations, SIM's and Andon Cords in real time providing education to associates with the goal of achieving first contact resolution.
- Identified process Gaps through EDR projects and achieved the best auditor from EDR program team with 98.1% accuracy on HMD No audits across 400 cases audited
Senior Operations Associate
Amazon Development Center India
08.2016 - 12.2021
- Assist Selling Partners on Critical Account and Payment related issues.
- Seller Account Investigation for Order Issues.
- Product page Investigation experience as per Amazon policies.
Sr. Manager - Operations & Business Development
TinyOwl Food ordering App
02.2015 - 04.2016
- Duration: Feb 2015 – April 2016 - 1 year 2 months
- Role- Sr. Manager - Operations & Business Development
Sr. Manager - Operations & Business Development
Miles CPA Review
04.2014 - 12.2014
- Duration: April 2014 – Dec 2014 - 8 Months
- Role- Sr. Manager - Operations & Business Development
Manager- Operations & Business Development
Ubergrad (Formerly Gyaane.com- A Product of SMS Country Networks)
04.2011 - 03.2014
- Duration: April 2011 – March 2014 - 3 years
- Role- Manager- Operations & Business Development
Education
Post Graduate Diploma in Management - International Business
St. Mary's Management School
01.2011
B.TECH - Computer Science Engineering
Jawaharlal Nehru Technological University
Hyderabad01.2009
Intermediate - MPC
Narayana Jr. College
01.2005
SSC - undefined
St. Ann’s High School
BHEL01.2003
Skills
Excellent people manager – Persuader, influencer, leader, negotiator and delegator
Accomplishments
- Awarded as Best Performing Team Lead for June 21
- Awarded as Best Seller Associate Q1 2019
- Awarded as Star Performer Q2 2018
- Trained in Six Sigma Theory and cleared Test
Certification
Certified for Google Adwords
Disclaimer
(V Pavan Kumar)
Timeline
AVP-Business Development
10xR
02.2025 - Current
Director of Growth
Uexcelerate (UEX learning Technologies Pvt Ltd.)
12.2023 - 01.2025
Head- Product, Operations & Sales
SpadeWorks (Edustack Technologies Pvt Ltd.)
12.2022 - 12.2023
SPS Advisor/Team Lead
Amazon Development Center India
12.2021 - 11.2022
Senior Operations Associate
Amazon Development Center India
08.2016 - 12.2021
Certified for Google Adwords
05-2016
Sr. Manager - Operations & Business Development
TinyOwl Food ordering App
02.2015 - 04.2016
Sr. Manager - Operations & Business Development
Miles CPA Review
04.2014 - 12.2014
Manager- Operations & Business Development
Ubergrad (Formerly Gyaane.com- A Product of SMS Country Networks)
04.2011 - 03.2014
B.TECH - Computer Science Engineering
Jawaharlal Nehru Technological University
Intermediate - MPC
Narayana Jr. College
SSC - undefined
St. Ann’s High School
Post Graduate Diploma in Management - International Business
St. Mary's Management School