Vasudevan Iyer

Entrepreneurial leader with over 30 years of experience in Sales, Business Management, and Marketing Communications. Expert in scaling startups from zero to multi-crore turnovers and leading Marcom strategies for large-scale groups. Recognized for fostering high-performance work cultures centered on People, Performance, and Profit.

• Zekko Group, Director – Business Development, 2021-01-01, Present
• Ra4mi B2B Private Limited, Founder | GTM Specialist, 2020-01-01, Present, Built & Scaled Businesses (0→1→Growth): Founded and scaled an industrial abrasives dealership to a self-sustaining revenue model within 5 years, with a strong pipeline and vertical expansion opportunities., GTM & Revenue Leadership: Designed and executed aggressive go-to-market strategies, driving customer acquisition, deal closures, and consistent pipeline growth across B2B segments., Market Creation & Expansion: Identified and penetrated untapped industrial markets, building a loyal and recurring customer base from the ground up., Partnerships & Distribution: Established strategic vendor tie-ups and channel partnerships to scale reach, improve margins, and unlock new revenue streams., End-to-End Ownership: Managed the full business lifecycle—sales, marketing, operations, and supply chain—with a strong focus on execution and profitability., Brand & Positioning: Led Marcom and brand strategy to strengthen market presence and competitive differentiation., Strategic Leadership: Contributed to board-level decisions, driving long-term growth, expansion planning, and business direction.