VASUNDHARA S

Passionate and dynamic Presales Content Developer and Technical Developer with a background in education and content design. I combine traditional learning principles with modern technology to create impactful presales materials, training modules, and enablement content. Skilled in communication and collaboration, I focus on transforming complex concepts into engaging, value-driven narratives that drive organizational growth and learning excellence

• Innovative Teaching Practices and Achievements
• Pioneered the use of modernized teaching techniques, including Google Classroom, for the MA HRM program in the Human Resources Information System subject (August 2019).
• Introduced free HR software and educational applications to enhance student learning.
• Consistently achieved outstanding results of 98-100% in all subjects taught.
• Conducted Yoga sessions for postgraduate students at Thiagarajar College to promote overall well-being.

• Professional Memberships
• Member in Thulir Thalir Thittam at Thiagarajar College
• Committee Member in NAAC criteria 1 and 6 at Thiagarajar College
• Committee Member in National Level Seminar at Thiagarajar College for Business Administration Department.

• Professional Development and Online Certifications
• NPTEL:
• 2019: Soft Skills for Business Negotiations and Marketing Strategies
• 2020: Service Marketing – A Practical Approach
• 2020: Entrepreneurship
• Other Online Certification Courses:
• 2020: Digital Marketing – Global Business School Online & Google Fundamentals
• 2020: Fundamentals of Digital Marketing – Google Garage

• [2022] Research Gate: An Empirical Study of Behavioral Finance perspectives of Mutual Fund Investors in 6th International conference on contemporary management (ICCM) 2021 at University of Jaffna, Srilanka Mr. Balamurugan, Dr. Selvalakshmi & Dr. Vasundhara
• [2021] ABDC Journal: Green marketing Strategies for Competitive Advantages: Way to Increase Firm’s Performance Mr. Balamurugan and Dr. Vasundhara and Mr. Vinod Varma
• [2019] UGC Journal: Consumer Brand Preference and Switching Behavior in Cellular Service Industry –Madurai District Volume 6, Issue 1 (XXV) - Dr. S. Vasundhara and Mr. P. Vijayasairam
• [2019] UGC Journal: Financial Institutions in Promoting Entrepreneurship in India” International Journal of Scientific Research and Reviews IJSRR 2019, 8(1), Page No: 2382-2389 Dr. M. Tharani and Dr. S. Vasundhara
• [2015] UGC Journal: A Study on Cellular Service Industry on its Service Quality, Satisfaction and Brand Loyalty of Customers in Madurai - International Journal of Management and Social Science April 2015. Page:351-368 Mrs. S. Vasundhara, Dr. T. Jothimurugan
• [2016] Annexure - I Scopus: A Structural Equation Model Perspective Service Quality on Customer Satisfaction towards selected Indian Mobile Network Service Providers - Vol.6. No.5, May 2016, PP.504-517 Mrs. S. Vasundhara, Dr. C. Swarnalatha & Dr. T. Jothimurugan
• [29/04/2021 – 30/04/2021] University of Jaffna, Sri Lanka An empirical study of Behavior Finance perspective of Mutual Fund Investors
• [28/04/2021] Kristu Jayanti College, Bangalore An Impact of Job Stress and Workload towards Job Pressure in Private Rubber Organization
• [06/12/2018 – 07/12/2018] Kristu Jayanti College, Bangalore Consumer Brand Preference and Switching Behaviour in Cellular Service Industry –Madurai District
• [05/01/2013] Indian Institute of Management, Bangalore Customer Service of Mobile Operators in Madurai District
• [18/04/2013] K.L.N College of Engineering, Madurai Study on Consumer Perception towards Mobile Number Portability
• [03/05/2013] PSNA College of Engineering, Dindugal BEAT 2013 (Business Excellence Advancements Trends)
• [28/01/2012] Adaikalamatha Institute of Management, Thanjavur International Conference on Innovative Management Strategies “For Emerging Business Paradigms"
• [05/09/2012] Anna University, Madurai National Conference on “Reaching The Unreached - A Challenge To Technical Education
• [09/09/2012] Vel Tech Dr.RR and Dr.SR Technical University, Chennai. National conference on “Emerging Trends in Management towards Sustainable Development”

• Programs:
• Participated in the Faculty Development Program on “Online FDP on Educational Analysis” organized by the School of Management Kristu Jayanti College Bengaluru between May 02-09, 2020.
• Participated in the Faculty Development Program on “Outcome Based Education” on 24.7.2020 organized by Rai University.
• Participated in Faculty Development Programme organized by the PMO-IEDP “Monitoring Office-Innovation and Entrepreneurship Development Programme” from 16th Sep 2019 to 18th Sep 2019 at Thiagarajar College of Engineering, Madurai.
• Participated in “Two days Faculty Development Programme” in Thiagarajar College, Madurai from 3.12.2018 to 4.12.2018.
• Participated in the Faculty Development Program on “Research Methods and Techniques” on 17th -19th March 2012 at K.L.N.College of Engineering jointly organized by the Department of Management Studies, Anna University of Technology Madurai.
• Participated in Faculty Development Program on “Nurturing entrepreneurship law and ICT Perspective” Organized by Nallamuthu Gounder College from 16.05.2020 to 22.05.2020(Morning).
• Participated in Faculty Development Program on “360 degree classroom management – Teaching methodology” organized by Sairam Engineering College, Chennai from 16.05.2020 to 22.05.2020(Evening).
• Participated in Faculty Development Program on “Effective learning and teaching method” organized by Mahalingam College on 22.5.2020.
• Participated in Faculty Development Program on “Business Practices” organized by Kalasalingam University on 25.05.2020.
• Participated in Faculty Development Program on “Teacher’s leadership quality in higher education” by Sairam Engineering College on 24.06.2020 to 30.06.2020.
• Attended a one-day workshop entitled, "How to balance Economy in Covid 19" organized by Idhaya College for Women on 5.5.2020.
• Attended one day workshop on “Innovative Practices in Examination System” organized by Thiagarajar College, Madurai on 13.02.2019.
• Attended one day workshop on “Art of writing research papers, project proposals & patent filing” organized by Thiagarajar College, Madurai held on 17.10.2018
• Attended one day workshop on “Research Methodology” organized by Anna University, Chennai held on 22.01.2015.
• Attended a one-day national level workshop on “Research Methodology and Applied Statistics in Physical Education and Sports” organized by Madurai Kamaraj University College held on 14.12.2013
• National Level workshop on “Art of Article Writing and Thesis Writing for Social Sciences” conducted by the Department Of Business Administration, Kalasalingam University on 24, March 2012.
• Training on “Research Methodology and Research Paper Writing” held on August 10, 2012, at Center for Entrepreneurship Development (Tamil Nadu).

• Academic Roles and Training Initiatives
• Served as a Guest Faculty for Spoken English at the Postal Department, Madurai, during 2019 and 2020.
• Worked as a Visiting Faculty for Anna University Distance Education at KLN College of Engineering from 2015 to 2016.
• Part-time Freelancer conducting Soft Skills and Entrepreneurship Development Programs from 2013 to 2018.

• List of Subjects:
• Operations Management
• Content Marketing
• Digital Marketing
• Service Marketing
• E-Business
• Management Information System
• Business English
• Customer Relationship Management
• Research Methodology
• Human Resource Information System
• Entrepreneurship Development
• Marketing Management