VATHSLYA YEDIDI
Hyderabad
Summary
Accomplished technical content writer specializing in the IT industry, known for delivering clear and engaging content tailored to diverse audiences. Experienced in research, collaboration, and deadline management, with advanced expertise in content management systems and SEO best practices. Seeking new challenges and opportunities to leverage skills in a dynamic work environment.
Overview
5
5
years of professional experience
Work History
Technical Content Writer
Appstek Corp & ImageVision.ai
Hyderabad
11.2022 - Current
- Craft compelling website content, blogs, and social media posts to engage and inform audiences.
- Develop whitepapers, eBooks, and case studies showcasing industry expertise and thought leadership.
- Design visually appealing email templates for newsletters, promotions, and customer communications.
- Conduct keyword research and implement SEO strategies to enhance organic visibility and traffic.
- Implement A/B testing and data-driven optimization strategies to improve content performance.
- Stay updated on industry trends and best practices to ensure content relevance and effectiveness.
- Adhere to brand guidelines and collaborate with stakeholders to gather insights for content development.
- Monitor content performance metrics to track effectiveness and inform strategy decisions.
- Continuously iterate and improve content based on audience feedback and market trends.
Content Writer
Hippo Innovations
Remote
03.2022 - 10.2022
- Developed compelling content tailored specifically for the e-commerce sector, including Shopify and similar platforms, driving customer engagement and brand recognition.
- Conducted thorough research to deliver accurate and relevant content that resonates with online merchants and shoppers alike.
- Collaborated closely with product teams to understand app features and benefits, translating technical details into accessible language for target audiences.
- Ensured content excellence through meticulous editing and proofreading, maintaining consistency and clarity across all communications.
Email Marketing Executive
Media Moments
Bangalore
07.2021 - 12.2021
- Directed end-to-end email marketing campaigns leveraging the power of Snovio, while spearheading lead generation initiatives targeting B2B prospects on LinkedIn.
- Researched business owners across various industries, steadily expanding email lists using advanced tools.
- Consistently secured and verified 100 emails daily from target business heads, ensuring a robust foundation for outreach.
- Executed daily email marketing initiatives with precision, nurturing leads, and maintaining optimized databases.
- Analyzed campaign performance rigorously, deriving insights to enhance strategies and drive results.
- Utilized email extraction tools such as Snovio, Sales QL, Scrapp, and Get Prospect, alongside LinkedIn automation tool Scrabin, to streamline processes effectively.
Digital Marketing Executive
August Infotech
Surat
12.2020 - 06.2021
- Deal with LinkedIn Sales Navigator to drive lead generation efforts, consistently sending 50 invitations daily and effectively promoting the company's offerings to prospects.
- Crafted compelling message sequences to nurture prospects into viable leads, nurturing meaningful engagements.
- Promoted for brand visibility and lead generation on LinkedIn, driving towards the accomplishment of key business objectives.
- Implemented targeted email outreach strategies, delivering 60 daily emails to amplify product/service promotion and boost sales.
- Launched strategic email campaigns targeting LinkedIn connections through Gmass, further expanding reach and engagement opportunities.
Digital Marketing Executive
Krify
Kakinada
12.2018 - 11.2020
- Managed LinkedIn company accounts to drive lead generation using LinkedIn Premium and Sales Navigator, optimizing the company's digital presence for maximum impact.
- Crafted engaging content for social media and websites, effectively promoting the company's brand message.
- Leveraged online bidding platforms such as Upwork and Fiverr to secure projects, showcasing the company's digital expertise.
- Achieved business goals through the strategic use of social media, reaching and engaging with the target audience.
- Maintained regular communication with clients via email and LinkedIn, ensuring strong relationships and client satisfaction.
- Scheduled meetings with interested prospects to discuss company offerings and explore potential collaborations.
Education
Master of Technology (M.Tech) in Power and Industrial Drives - PID
JNTU Kakinada
06-2018
Bachelor of Technology (B.Tech) in Electrical and Electronics Engineering - EEE
Pondicherry University
06-2012
High School Diploma -
Aditya Junior College
Kakinada05-2008
Skills
- Technical Writing
- Content Creation
- SEO Optimization
- Research & Analysis
- Editing & Proofreading
- Content Planning & Strategy
- Social Media Marketing
- Web Content Management
- Copy Writing
- Brand Management
- Data Analysis
Languages
Telugu
First Language
English
Upper Intermediate (B2)
B2
Timeline
Technical Content Writer
Appstek Corp & ImageVision.ai
11.2022 - Current
Content Writer
Hippo Innovations
03.2022 - 10.2022
Email Marketing Executive
Media Moments
07.2021 - 12.2021
Digital Marketing Executive
August Infotech
12.2020 - 06.2021
Digital Marketing Executive
Krify
12.2018 - 11.2020
Master of Technology (M.Tech) in Power and Industrial Drives - PID
JNTU Kakinada
Bachelor of Technology (B.Tech) in Electrical and Electronics Engineering - EEE
Pondicherry University
High School Diploma -
Aditya Junior College
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