SEO tools
VATSALA KRISHNA
Senior Manager - Marketing & Communications
Mumbai
Summary
Versatile Senior Manager specializing in Project Management and Marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
Work History
Senior Manager - Marketing and Communications
RBL Bank
Mumbai
05.2021 - Current
- Manage internal and external communications by collaborating with cross-functional teams for updates, awareness drives, promotions, awards, and sessions
- Own and manage RBL Intranet Portal and improved awareness with engaging communications and campaign to gain CTR of 55%
- Optimise blogs and prepare content strategy in collaboration with multiple teams and senior management
- Perform website audits for improvement and create SEO strategy to improve overall ranking and website traffic
- Lead and manage ideation, implementation, and release of monthly internal Newsletter for internal branding and achieved 80% increase in readership m-o-m
- Conceptualize design, theme, and spotlight pages and collaborated with multiple teams for MD&A, capital pages, financials and event pages for Annual Report FY 22-23. Worked with content management and design agencies to align with the vision of the current financial year
- Assist in managing INR 200 Cr technology & solutions project portfolio and contribute in establishing Large Project Practice as PMO analyst
- Winner of Biggest RTB Loser Award 2022 by reducing number of customer complaints saving INR 3 Cr
- Initiated ZOHO project management tool adoption campaign and achieved 50% increase in number of projects onboarded, 70% increase in traffic, and 120% increase in total members in 3 months and received recognition as Top Performer in 2022
Marketing Associate (Part- Time)
3EA Limited
Mumbai
10.2019 - 06.2020
- Conducted competitor analysis and framed 360-degree communication strategy for Eco-friendly product
- Devised social media marketing strategy and increased customer engagement by 30% for multiple brands
- Evaluated investment options and proposed 5 feasible business concepts with detailed analysis to client
- Conceptualised brand DNA, business strategy, and drove sales & marketing research efforts for multiple clients
- Worked closely with product development teams to create and maintain marketing materials for sales presentations
Technical Recruiter
Microexcel (MSPL)
Hyderabad
08.2018 - 01.2019
- Collaborated with cross-functional teams for requirement gathering, capacity planning, and team building
- Facilitated recruitment drives through marketing and social media campaigns.
- Wrote and posted technical job descriptions
Developer
Think Computers
Lucknow
07.2016 - 06.2018
- Improved client satisfaction by conducting marketing research, increasing brand reach, and identifying strategic and requirement gaps.
Education
MBA - Marketing
SBM, NMIMS Mumbai
Mumbai 06.2019 - 03.2021
BTech (Computer) - Computer Science And Engineering
SRMIST, Kattankulathur
Chennai 08.2012 - 05.2016
XII - Science Education
City Montessori School, Gomti Nagar
Lucknow 04.2011 - 03.2012
X - Science Education
City Montessori School, Gomti Nagar
Lucknow 04.2009 - 03.2010
Skills
Communication
undefinedCertification
Advanced Certification - Digital Marketing, Communications, and Marketing Analytics by MICA Ahmedabad & UpGrad (SEO/SEM/Ads/Social Media/Analytics)
Software
Google Analytics
Microsoft Office
Generative AI
Content Management System
Timeline
Advanced Certification - Digital Marketing, Communications, and Marketing Analytics by MICA Ahmedabad & UpGrad (SEO/SEM/Ads/Social Media/Analytics)
10-2023
Assisted in Marketing and PR efforts for RBL Bank's flagship CSR event - UMEED 1000 which won RBL Bank AsiaMoney Best Bank for CSR - 2023
03-2023
Certification from Terribly Tiny Tales in Writing That Sells - 2022
02-2023
Recognised as a Published Author for Treaty of Survival (a short-story collection featuring Indian authors)
07-2022
Certified Change Practitioner by Prosci - 2023
02-2022
Senior Manager - Marketing and Communications
RBL Bank
05.2021 - Current
Associate at Grad Partners- Founding member of Social Media and Content Management team
04-2021
Marketing Associate (Part- Time)
3EA Limited
10.2019 - 06.2020
MBA - Marketing
SBM, NMIMS Mumbai
06.2019 - 03.2021
Technical Recruiter
Microexcel (MSPL)
08.2018 - 01.2019
Developer
Think Computers
07.2016 - 06.2018
BTech (Computer) - Computer Science And Engineering
SRMIST, Kattankulathur
08.2012 - 05.2016
XII - Science Education
City Montessori School, Gomti Nagar
04.2011 - 03.2012
X - Science Education
City Montessori School, Gomti Nagar
04.2009 - 03.2010
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