Ved Prakash Chaubey
Mumbai,
Summary
Organized intuitive Planner/Merchandiser with 8+ years of experience, Progressive experience in handling merchandising projects to ensure that product appear in the right place, in correct assortment and at appropriate time to maximize sales. Possess strong interpersonal skills and a willingness to learn and adapt to working in team environments. Inspired by creativity, challenges, and pressure, combined with astuteness with a background in, Planning, Merchandising, OTB, Margin Calculation, AOP, Assortment plan, ROS, Sell thru, Cover days, Markdown, EOL planning and problem solving skills.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Deputy Manager - Category Planner
Reliance Retail
10.2022 - Current
- Handling Footwear Category at Ajio B2B.
- Update & managing monthly OTB to identify opportunity in sales & to minimize risk. Working closely with buying team to analyze merchandise assortment plan based on Open to Buy.
- Monitoring stock movement in warehouse and focus on markdown planning with key objective to liquidate slow movers and aged inventory.
- Monitoring weekly, monthly sell thru/ROS/Cover days at Family/Brick/Brand & Article level.
- Analyze gaps between planned V/s actual and highlighting areas needing attention for action.
- Gathering information on historical sales performance, market trends, customers buying pattern to make recommendations on promotional strategies and product range to be adopted.
Assistant Manager - Merchandising
Metro brands LTD
02.2020 - 09.2022
- Handling 400+ Stores across India of Metro, Mochi & Walkway chain.
- Handling category of Sports & Beachwear and responsible for Merchandising, replenishment, Analyze product performance on range option level & store level sales performance.
- Inventory control, Annual sales planning, seasonal forecasting and reviewing OtB, Purchase plan, EOSS plan, inter branch transfer, New articles creation in system, Discount updates in system and informed to front end and operation team.
- Identified and reported key performance indicators to define successful category management.
- New store opening follow ups about inventory & display material should be reach in given time. Suggesting replenishment stores, SKU to control inventory level.
- Removed out-of-dated, non-moving option form inventory to control MOI, option and maximize sales.
- Planned and coordinated product availability for advertising and promotion purposes.
- Coordinating with Store managers for special stock requirement, solving operation related issue, Approving Customer claim product as per company policy.
Merchandiser
Tresmode (KFC shoemaker PVT LTD)
02.2019 - 01.2020
- Handling tresmode brand in Shoppers stop chain at across India.
- Identifying replenishment needs, Managed store replenishment and analyzed buying reports, setting up base stock plan, Variant plan.
- Ensuring that enough merchandise is in stores at right time in season and ensured products appeared at correct locations in correct quantities.
- Ensuring that best sellers reach their full potential along with monitoring stock levels and reviewing product performance in order to identify current and future trading opportunities.
- Making recommendations and advising others on opportunities and risks. Conferred with regional managers to obtain information about customer needs and preferences.
- Budgeting, Planning & implementing strategic objectives, markdown planning for slow mover's merchandise, Liabilities & Margin working.
Assistant Merchandiser
Metmill footwear PVT LTD
06.2015 - 01.2019
- Handling 80 stores and 5 brands across India of Shoppers stop chain.
- Planning product ranges and prepares sales and stock plans in conjunction with buyers, making assortment plan, setting up base stock plan for new store opening.
- Managing store replenishment and analyzed buying reports, analyzing new merchandise as best or worst sellers along with monitoring slow movers.
- Planning and coordinating availability of products for Liquidation and promotion purposes, ensuring repeat buys of best sellers SKU and follows lines and managing Inter branch transfer if demand is higher at another store.
- Preparing & monitoring weekly sales, monthly sales, stock, and intake requirement to ensure that future projections in line with stock availability.
- Communicating with Vendors, Operations, Regional Managers, Partnered Managers, OTB Calculation, Set and recommended mark-up rates, mark-down rates and selling prices for merchandise.
Education
PGDM - Marketing
Welingkar Institute Of Management
Mumbai, India09.2018
M.Com - Marketing
Shri Ganesh Rai PG College
UP, India06.2014
Skills
- OTB Management
- AOP Planning
- Sales Monitoring
- Category Management
- Seasonal planning
- Merchandise assortment
- Margin Calculation
- Markdown Planning
- Inventory Managed
- EOL planning
Languages
English,
Hindi
Certification
Accountancy - Tally
Additional Information
DOB - 7th December 1992
Marital Status - Married
Timeline
Deputy Manager - Category Planner
Reliance Retail
10.2022 - Current
Assistant Manager - Merchandising
Metro brands LTD
02.2020 - 09.2022
Merchandiser
Tresmode (KFC shoemaker PVT LTD)
02.2019 - 01.2020
Assistant Merchandiser
Metmill footwear PVT LTD
06.2015 - 01.2019
PGDM - Marketing
Welingkar Institute Of Management
M.Com - Marketing
Shri Ganesh Rai PG College
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