Veda Jothi Joyce Joseph
Marketing Manager
Chennai,TN
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
2
2
Certificates
Work History
Marketing Manager
Lufera Infotech
06.2021 - Current
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained complete database of files, contacts and project materials.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Developed network of related professionals to open up business opportunities.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Increased consumer leads through development of targeted advertisements and dealer direct response program.
Customer Service Representative Part Time
Station News
Chester, United Kingdom
02.2020 - 03.2021
- Provided primary customer support to internal and external customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Collected customer feedback and made process changes to exceed customer satisfaction goals.
- Responded to customer requests for products, services and company information.
- Cultivated customer loyalty, promoted repeat business and improved sales.
- Answered customer telephone calls promptly to avoid on-hold wait times.
- Surpassed sales goals through implementation of effective marketing strategies.
Digital Marketing intern
CHIP’D Chester
Chester, UK
04.2020 - 09.2020
- Created engaging content for Pinterest, Facebook and Instagram.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Created proposals and organized pursuit documentation to support marketing staff.
- Maintained editorial calendar to keep content timely, relevant and engaging.
- Tracked social media trends and adapted to attract target follower demographic.
- Worked with HootSuite and Google Analytics to create information uniformity.
CSO Analyst
Royal Bank of Scotland
Chennai, India
05.2019 - 12.2019
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Provided primary customer support to internal and external customers.
- Answered constant flow of customer calls with minimal wait times.
- Reviewed files, records and other documents to obtain business information and key data informing responses to development requests.
Business Development Intern
Jothi sweets
Chennai, India, India
05.2017 - 04.2019
- Created proposals and organized pursuit documentation to support marketing staff.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Identified areas for improvement and collaboration to increase knowledge and rectify problems.
- Designed dynamic posters and digital media for sales and advertising.
- Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
- Developed ads targeting specific users for key promotions.
- Maintained complete database of files, contacts and project materials.
Business Development Intern
Green Chilli Brands advertisement
Chennai, India, India
05.2018 - 06.2018
- Penetrated targeted accounts to generate sales from within client base.
- Collaborated with teammates to develop advertising collateral and sales presentations.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Developed business pipeline using cold and warm techniques.
- Referred customers to specialized selling teams to build long term trust.
- Sought out and engaged with customers to drive sales and service using suggestive selling.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Education
Post Graduate Certification - Digital marketing
University of Chester
Chester, United Kingdom 02.2020 - 02.2021
Master of Arts - Commerce
Loyola College of Arts And Science
Chennai, Tamil Nadu, India 06.2017 - 04.2019
Bachelor of Arts - Commerce
Stella Maris College
Chennai, Tamil Nadu, India 06.2014 - 04.2017
Skills
Market Positioning
Certification
Digital Marketing Certification Training - IIIKM
Timeline
Marketing Manager
Lufera Infotech
06.2021 - Current
Digital Marketing intern
CHIP’D Chester
04.2020 - 09.2020
Customer Service Representative Part Time
Station News
02.2020 - 03.2021
Post Graduate Certification - Digital marketing
University of Chester
02.2020 - 02.2021
CSO Analyst
Royal Bank of Scotland
05.2019 - 12.2019
Business Development Intern
Green Chilli Brands advertisement
05.2018 - 06.2018
Master of Arts - Commerce
Loyola College of Arts And Science
06.2017 - 04.2019
Business Development Intern
Jothi sweets
05.2017 - 04.2019
Bachelor of Arts - Commerce
Stella Maris College
06.2014 - 04.2017
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