VEDANT SAWANT

• Managed daily marketing execution for three FMCG brands concurrently to support alignment with brand strategies.
• Owned TikTok channel launch and content strategy execution, building growth campaigns, scaling viewership by 200x, and increasing average views to 800 to support 10x engagement in three months.
• Planned and created social media posts featuring healthy food messaging to strengthen brand awareness.
• Planned and scheduled promotional posts across digital channels to support coordinated content releases using content calendars.
• Drafted, optimized, and published 50+ SEO-focused blog articles to support ongoing organic traffic.
• Coordinated EDM campaigns via Mailchimp, updated website on Shopify, and automated social media posts across Meta channels to enhance audience engagement.
• Led influencer marketing efforts by shortlisting suitable creators, managing product distribution through Hash Gifted, and monitoring content delivery to optimize campaign effectiveness.
• Represented Coco Health at Mind Body Spirit Festival & Fitness Expo (ICC Sydney) to support customer interactions and address product inquiries on the event floor.

• Handled 100+ daily calls and provided best-practice mentoring to onboard new team members.
• Provided accurate, timely customer support via phone and email to resolve inquiries efficiently.
• Managed resolution of order billing and service issues in accordance with approved procedures and internal records.
• Responded to order, delivery, complaint, and feedback requests from customers across 100+ countries.
• Delivered clear communication while maintaining surprise element on gift orders to support positive brand experience.
• Recovered undelivered personalized gift after shift end to maintain customer satisfaction, secured full refund, arranged tracked replacement, and received written thank-you note from customer.

• Evaluated prospects and prioritized qualified leads for outreach campaigns.
• Led discovery conversations with qualified leads and routed warm prospects to senior team members for next-step follow-up.
• Drove 33% lead conversion rate, surpassing team targets by 13% and supporting approximately $900–$1,150 in new business pipeline generation.

International Study Experience

• Year 1 - Mumbai, India
• Year 2 - Dubai, UAE
• Years 3-4 - Sydney, Australia

Studied across three international business hubs, gaining exposure to diverse markets, consumer behaviours and business environments.

Selected Academic Projects

• Lumi - Go-to-Market Strategy: Contributed to a group project covering competitive analysis, customer segmentation, positioning and channel strategy for an embedded finance product.
• Sustainable Tourism - Circular Economy: Researched circular economy applications, business model adaptation and stakeholder impact.