VEDARATHNAM SIVAPRAKASAM
Chennai
Summary
Senior manager with deep expertise in industrial sales, focusing on general industrial & automotive sectors. Excelled in business development, channel management, and key account management. Achieved success in strategic planning, team leadership, and relationship management, including spearheading sales force expansion and consistently meeting organizational goals.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Sr.Manager - Industrial Sales ( Automotive)
BERGER PAINTS INDIA LIMITED
Chennai
12.2023 - Current
- Currently handling Automotive Business for 2 W Segment (REML & Yamaha) along with other Miscellaneous industrial segment.
- Handling sales worth Rs. 30 Crores per annum of INDUSTRIAL PRODUCTS (Paints).
- Manage performance of Sales team and make changes as warranted.
- Develop and manage strategic growth initiatives.
- Oversaw a successful sales force expansion project, recruiting and hiring new sales team members and assimilating them into the company culture.
Manager - Industrial Sales (General Industries - South)
KANSAI NEROLAC PAINTS LIMITED
Chennai
05.2010 - 12.2023
- Steering initiatives towards achievement of organizational goals, building business partnership by executing timely deliveries to customers on supplies and resolution of line problems, coordination with CFT teams on quality, materials and supplies, inventory management, VAVE, monitoring competitor activities and keeping customer on track.
- Instrumental in Sales & technical initiatives, collection planning.
- Resolution on line issues.
- Identified VAVE and achieved successfully on major OEMs.
- Keeping track on Customer specific requirement.
- Knowledge sharing and motivating team members on technical aspects.
- Achieved year on year organisational goals.
- Handled Major OEM's Komatsu, Kobelco, Yamaha Musicals, BEML, IOCL, Balmer & Lawrie, Kirby , Pennar, Toyota, Yamaha, Royal Enfield, Daimler, RNAIPL.
- Handled Auto ancillaries – Wheels india, SSWL, Motherson, SACL, SEOYON, Phorotech, Brakes India, Tafe Vendors etc.
- Handled General Industries for entire south along with Automotive Cv segment for vertical comprising of Construction Equipment Manufacturer, Drums & Barrels, Electrical Appliances, Can coating, PEB & Miscellaneous industrial segment.
- Strong in building relationship with customers.
- Handling sales worth Rs. 65 Crores per annum of INDUSTRIAL PRODUCTS (Paints & Chemicals).
- Strategies developed: Existing Customers: Upgraded to higher technology thereby a step ahead of competition. New Customers: Roped in existing customers of competitors with similar products.
Assistant Manager– Sales & Service
CHEMETALL RAI INDIA PVT LTD
02.2010 - 05.2010
Assistant Manager – Paint shop
STEEL STRIPS WHEELS INDIA LTD
02.2008 - 02.2010
- Successful Erection & Commissioning of paint shop.
- Proficiently set up the lab for paint shop.
- Prepared and implemented work instructions, standard operating procedures, control plan and PFMEA.
- Initiating cost saving activities by introducing advance product, Process technology and eliminate substitute process, use of alternate material.
- Continuous improvement (Kaizen) in painting process & facilities through Man, Machine, Material & Method- 4M basis.
Deputy Engineer – Paint shop
BRAKES INDIA LTD
12.2006 - 01.2008
- Successfully reduced the rejection rate below 0.5% from 5% by modifying the jigs.
- Effectively improved the existing work instruction, control plan and FMEA.
- Actively increased the production capacity by modifying the jigs.
- Efficiently achieved the cost saving by reducing chemical and water.
- Proactively improved the existing PT process through various trials to achieve phosphate coating weight of 2.0 – 2.5 gms/ sq.mtr to meet the Honda Standards.
- Successfully changed over of existing LB 10 LF grade paint to HG 10 LF grade paint in CED bath to meet Honda Standards.
- Sent to Japan to discuss and analyse the root cause for Hot Salt Water Dip Test failure in LB 10 LF grade painted backplate with our collaborator TRW and Customer Honda.
- Actively participated in the discussions held at Honda R & D Company, Tochigi, Japan.
Assistant Manager – Sales & Service
CHEMETALL-RAI INDIA LTD
07.2002 - 12.2006
- Proficiently reduced the chemical consumption & costing at various pretreatment & cold forming plants.
- Efficiently bagged the valuable Business Breakthrough in Coldforming, auto ancillaries & fastener industries through technical support.
- Actively improved the Auto desludging (Filter Press) at Hyundai motor India Ltd., Pre Treatment line.
- Successfully stabilized process at different UPH (22 - 57) in Hyundai & Hwashin to improve productivity.
- Samyang Chemical Co. South Korea: In plant training at HYUNDAI MOTOR COMPANY – S. Korea in all 5 manufacturing facilities for pretreatment & CED process study.
- Samyang Chemical Co. South Korea: Panel Preparation & Testing Program with new chemicals for Hyundai Motor India Limited – Plant II.
Technical In-charge
Maxicol Adhesives Pvt. Ltd.
Chennai, India
07.1999 - 07.2002
Production Supervisor
Dolphin Adhesives Pvt. Ltd.
Tadipattri, India
01.1997 - 06.1999
Education
B.Sc - Chemistry
New College
1996
Skills
- Sales performance management
- Team leadership
- Negotiation skills
- Cross-functional collaboration
- Project Management
- Customer relationship building
- Cross-functional team leadership
- Process improvement knowledge
- Sales strategies and planning
- Client account management
- Crisis handling
- Department management
- Technical project management
- Performance appraisals
- Sales forecasting and planning
- Regulatory compliance
- Escalated complaint handling
- Supply chain management
- Contract negotiation
- SAP software proficiency
- Technical documentation management
Certification
ISO TS 16949 Internal Auditor course certified
Training
- In House Technical Training at R & D @ Chemetall in PT Chemicals, Cold Forming, Paint Denaturants.
- In House Technical Training at R & D @ Kansai Nerolac Paints in Automotive & General Industries Segment.
- PT Chemical training @ Samyang Chemicals, South Korea for Handling Hyundai Motor India New Business.
- Internal Auditor Training - ISO TS 16949 / IMS
Languages
English
Proficient
C2
Tamil
Proficient
C2
Hindi
Upper Intermediate
B2
Hobbies and interests
- Trekking & Hiking
- Yoga
- Reading Books
- Playing Dodge ball & Frisbee
CTC & NOTICE PERIOD
- Current CTC - 27.78 lacs + Perks.
- Notice Period - 3 months
Timeline
Sr.Manager - Industrial Sales ( Automotive)
BERGER PAINTS INDIA LIMITED
12.2023 - Current
Manager - Industrial Sales (General Industries - South)
KANSAI NEROLAC PAINTS LIMITED
05.2010 - 12.2023
Assistant Manager– Sales & Service
CHEMETALL RAI INDIA PVT LTD
02.2010 - 05.2010
Assistant Manager – Paint shop
STEEL STRIPS WHEELS INDIA LTD
02.2008 - 02.2010
Deputy Engineer – Paint shop
BRAKES INDIA LTD
12.2006 - 01.2008
Assistant Manager – Sales & Service
CHEMETALL-RAI INDIA LTD
07.2002 - 12.2006
Technical In-charge
Maxicol Adhesives Pvt. Ltd.
07.1999 - 07.2002
Production Supervisor
Dolphin Adhesives Pvt. Ltd.
01.1997 - 06.1999
B.Sc - Chemistry
New College