Summary
Overview
Work History
Education
Skills
Highlights And Achievements
Timeline
Generic
Veena Chandar

Veena Chandar

Bangalore

Summary

Dynamic Senior General Manager with a proven track record at ElasticRun, excelling in business model innovation and strategic planning. Spearheaded the launch of private-label products, generating 100 Crores Business. Adept at team building and cross-functional collaboration, driving substantial growth through effective marketing strategies and trade promotions.

Overview

29
29
years of professional experience

Work History

Senior General Manager

ElasticRun
Bangalore
02.2021 - Current
  • Established innovative business model, 'Homerunners,' to facilitate niche product sales through channel partners.
  • Initiated trade promotion vertical, driving substantial revenue growth.
  • Managed end-to-end launch of private-label products, ensuring market readiness and compliance.
  • Generated portfolio yielding 100 Crores in business within last fiscal year.
  • Crafted comprehensive marketing strategies to enhance brand visibility for new private-label offerings.
  • Designed marketing calendar and executed targeted campaigns for diverse stakeholders.

BUSINESS HEAD – SAMMV AAD

Teaxpress
Bangalore
03.2020 - 11.2020
  • Building of a team and business from the scratch.
  • Identifying various channels to develop and grow a consistent successful business. Creating a sustainable & profitable business model
  • Visualizing a futuristic Business Roadmap for businesses and devising a compensation plan
  • Setting up a competent & efficient team
  • Conceptualize & build the Go to marketing strategy for various verticals.
  • Create & Implement various SOPs as per the need.

HEAD – BUSINESS TRANSFORMATION & EXPANSION

Tupperware
Bangalore & Gurgaon
10.2011 - 02.2020
  • Devised transformation of distribution model to align with retail and studio strategy.
  • Executed concept placement with India and APAC management for fifty retail outlets.
  • Implemented cross-functional collaboration, achieving execution of model within six months.
  • Developed business strategy and implementation blueprint to translate vision into tangible results.
  • Visualized futuristic business roadmap to drive strategic initiatives.

REGIONAL SALES MANAGER

Tupperware
Bangalore
04.2013 - 05.2018
  • Led the distribution of south region for “Region of the Year” by achieving a sales increase of 30% in the year 2013 and 2014, during my tenure.
  • Was promoted from Sales Development Manager (for Andhra / Karnataka) to Regional Sales Manager South.
  • Appointed new Distributors across the South for expansion.
  • To achieve profitability objectives by driving budgeted revenue, controllable expenditure, productivity & contributions by region.
  • To ensure effective application of operating systems, policies, and procedures, particularly with a focus on forecasting of products and proactive alignment to customer & sales trends.

ZONAL TRAINER

Tupperware
Bangalore
10.2011 - 03.2013
  • Led the sales management practice towards formulation of distribution approach, conceptualization of product solutions and integration through effective training content and delivery.

SALES DEVELOPMENT MANAGER/ TRAINING MANAGER

Max New York Life Insurance
Kolkata & Bangalore
01.2008 - 01.2011

BRANCH MANAGER

Reliance Life Insurance
Kolkata
01.2007 - 01.2008

LIFE INSURANCE MANAGER

ICICI Bank
Kolkata
01.2006 - 01.2007

HEAD CORPORATE COMMUNICATION

International Institute of Hotel Management
Kolkata
01.2004 - 01.2006

STUDENT COUNSELLOR/ TEACHER

Coast Guard Public School
Daman
01.2002 - 01.2004

OFFICER- PERSONNEL

M/S Goa Investcast Pvt Ltd
Goa
01.1997 - 01.1998

Education

Bachelor of Science - Nutrition & Dietetics

PSGCAS, Bharatiyar University
Coimbatore
01.1995

Certification in ecommerce & Logistic Management -

Welingkar University
Pune

PGDPMIR - PMIR

AMSPI

Skills

  • Business model innovation
  • Trade promotion management
  • Market readiness compliance
  • Marketing strategy development
  • Product portfolio management
  • Business transformation
  • Team building
  • Change management
  • Negotiation skills
  • Effective communication
  • Problem solving
  • Strategic planning
  • Cross-functional collaboration
  • P&L management
  • Budget administration
  • Sales management
  • Organizational development
  • Revenue growth strategies
  • Price structuring

Highlights And Achievements

  • Recognized as High Potential talent every year and provided cross functional roles with horizontal and vertical enhancements.
  • Pioneered the 'Dream Shopping' concept within the organization. The 'Dream Shopping' plan was replicated Pan India & across Asia- Pacific Region.
  • Nominated as a core team member to organize, schedule and spearhead pan India corporate events branding, product launches, trade & distribution meets attended by nearly 2000+ delegates.
  • Represented India and collaborated closely with global managers across Asia – Pacific Region. Collaborated across product development, marketing services, developing an internal road map with clear priorities for the implementation of new features and solutions.
  • Launched 75 Retail outlets in Tupperware in a span of 6 months.

Timeline

Senior General Manager

ElasticRun
02.2021 - Current

BUSINESS HEAD – SAMMV AAD

Teaxpress
03.2020 - 11.2020

REGIONAL SALES MANAGER

Tupperware
04.2013 - 05.2018

HEAD – BUSINESS TRANSFORMATION & EXPANSION

Tupperware
10.2011 - 02.2020

ZONAL TRAINER

Tupperware
10.2011 - 03.2013

SALES DEVELOPMENT MANAGER/ TRAINING MANAGER

Max New York Life Insurance
01.2008 - 01.2011

BRANCH MANAGER

Reliance Life Insurance
01.2007 - 01.2008

LIFE INSURANCE MANAGER

ICICI Bank
01.2006 - 01.2007

HEAD CORPORATE COMMUNICATION

International Institute of Hotel Management
01.2004 - 01.2006

STUDENT COUNSELLOR/ TEACHER

Coast Guard Public School
01.2002 - 01.2004

OFFICER- PERSONNEL

M/S Goa Investcast Pvt Ltd
01.1997 - 01.1998

Bachelor of Science - Nutrition & Dietetics

PSGCAS, Bharatiyar University

Certification in ecommerce & Logistic Management -

Welingkar University

PGDPMIR - PMIR

AMSPI

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Veena Chandar