VEENA PRABHU

• Advanced technical troubleshooting to report on product quality and feedback escalation trends, top issues, and improvement initiatives.
• Collaborate with Engineering and Global Customer Organization to prioritize and manage escalated issues on behalf of our internal and external customers.
  Partner with Engineering and Product Management to drive quality improvement initiatives and deliver the best advertiser experience possible
• Keeping our internal and external stakeholders abreast of status, diagnoses, workarounds, and resolution on escalation trends, top issues, and product improvement initiatives.
• Collaborate with Advertisers and Sales to ensure client success and Partner with Engineering and Product Management to drive quality improvement initiatives and deliver the best advertiser experience possible
• Involved in product launches before they go to market, leading APAC bug bashes and beta product testing.
• Effectively communicate technical specifications to Engineers and simultaneously distill technical concepts, so they are easily understood by our customers.
• Taking a market focused approach for India to help Sales teams help grow their accounts and Empower sales success by building content for scalable training programs.

• Leading the product team and business development team
• Ownership of product development & management cycle Responsible for overall product and pricing strategy
• Responsible for business development strategy and onboarding new clients Onboarding publishers and handling publisher relationships

ACHIEVEMENTS

Rolled out three highly scalable products

Kuberplay: Incentivized application and SDK for android.1.5 lakh active customer base resulted in 20 lakh app download

Integrated marketing Platform: Completely automated digital campaign setup & optimization platform Automated campaign setup via API on Facebook, Google, and Bing. Machine learning based optimization for cost reduction

Kratos Survey System: First of its kind programmatic market research platform. Onboarded and worked with leading market research agencies likes Nielsen, Kantar, IRB, Global surveys & Majestic MRRS.

• Responsible for end-to-end management of online advertising campaigns
• Budget and inventory planning
• Ensuring quality and test standards
• Communicate with internal sales, production and finance teams on performance and delivery
• Campaign management includes trafficking, pacing, optimization, and report generation