Veerabhadra Rao M
Hyderabad
Summary
Dynamic sales leader with extensive experience at ITC Limited, excelling in export sales and channel partner development. Proven track record in driving market expansion and achieving significant revenue growth. Skilled in international trade compliance and customer relationship management, successfully launching sustainable products in competitive markets.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Deputy General Manager Exports
ITC Fibre Innovations Limited
04.2023 - Current
- Export sales and marketing for ITC’s new business venture to manufacture and sell sustainable pulp-based molded fiber products.
- Developed and delivered compelling product presentations, demos, and technical training to drive customer adaptation and accelerate sales cycles.
- Built a highly motivated sales and marketing team, identified, and appointed channel partners.
- Developing overseas markets and channel partners, with a specific focus on Europe and the USA. Successfully built a strong network of customers in the United Kingdom, Italy, the USA, and the UAE.
- Successful placement of products in food packaging in the USA. Products used to pack food products, and sold on retail shelves. Captured business potential - USD 7 million per year.
- Successful launch of beverage delivery products in Europe. Business potential – €1.5 million per year.
- Placing products on retail shelves in mature overseas markets through strong distributor onboarding.
- Ensured compliance with international trade regulations, payment terms, and customs requirements to minimize risk and delays.
Regional Manager Sales
ITC Limited
04.2015 - 03.2023
- Owned regional sales, driving revenue growth through market expansion, channel development and strategic account management
- Developed and executed sales strategy and plan for Central India covering Telangana, Andhra Pradesh, Odisha, Vidarbha, Chattisgarh regions
- Conceptualized and launched products specific to the Pharma, disposable paper cups and automatic corrugation industries. These products continue to be strong portfolio of products in regional sales
- Identified and acquired new customers and nurtured existing accounts to strengthen sale funnel
- Set and exceeded sales plans to achieve business goals in the brand owner, converter and merchant segments
- Made Product demonstrations and handled objections
- Achieved market share above 85% in the Virgin Fibre board category with a region NTO of Rs.450 cr per year
Sales Trainee to Branch Manager
ITC Limited
05.2006 - 03.2015
- Responsible for sales and business development in various parts of South and Central India: Karnataka, Tamil Nadu, Kerala, and Andhra Pradesh.
- Managing a team and driving them toward achieving sales and receivables targets.
- Closing deals: customer nominations, price negotiations.
- Delivered product conversions and customer nominations, which still stand as the highest revenue-generating business in the region.
- Market intelligence – continuous tracking of competition, product, and price movements.
- Continuous lookout for newer customer nominations to enhance the sales prospects.
- Dealer Management - Responsible for Dealer Receivables.
- Dealer Sales Force management – Set targets and guided them toward achieving sales.
- Accomplished a market share above 70% in the paper cup board category in South India.
- Successful conversion of multiple innerwear, liquor, food, and soap brands from low-value packaging boards to high-value packaging boards.
Education
Master of Business Administration - Marketing
College of Management Studies – GITAM
Visakhapatnam01.2006
Bachelor of Commerce -
Andhra University
VisakhapatnamSkills
- Export sales
- Channel partner development
- Market expansion strategies
- Customer relationship management
- International trade compliance
- Effective communication
Professional Snapshot
- Highly successful Sales Leader with proven track record in achieving sales targets and driving business development
- Export Sales of Pulp based Sustainable Fibre Products
- Excellent track record in achieving sales targets, customer engagement and retention
- Proven track record in Customer nominations through continuous customer engagement
- Managing Sales Team and guiding them towards achieving desired goals and targets
- Wholesale Dealer management by setting targets and guiding towards achieving them
- New product launches according to changing market needs and demands, finding newer avenues of business
- Building a highly motivated, target oriented and successful team
Certification
- Creative Marketing, Indian Institute of Management (IIM), Bangalore, 3-day Executive Education Programme
- Enhancing Sales Team Performance, Indian Institute of Management (IIM), Indore, 3-day Executive Education Programme
- Interpersonal Effectiveness through Communication Skills, XLRI, Jamshedpur, 5-day Executive Education Programme
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Telugu
Native
Native
Timeline
Deputy General Manager Exports
ITC Fibre Innovations Limited
04.2023 - Current
Regional Manager Sales
ITC Limited
04.2015 - 03.2023
Sales Trainee to Branch Manager
ITC Limited
05.2006 - 03.2015
Master of Business Administration - Marketing
College of Management Studies – GITAM
Bachelor of Commerce -
Andhra University